Allen Bonde's IMS NYC 2013 Keynote - Selling at the Top of the Funnel with Targeted Rich Media

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Targeted rich media content can help to reach, inform and engage prospects…and keep customers coming back! This talk outlines 3 key trends, what they mean, and how marketers can tap the full potential of rich media, storytelling and social channels.

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  • Outpost, updated profiles, regular schedule of posts!
  • Regular, multi-part features; talk-show vs corp video; use industry personalities to tap expertise and social graph
  • Launchpad vs destination; live events; key to SEO
  • Use short-form video, blogs and infographics; design for mobile audience; repurpose multi-format!
  • Media consumption continues to evolve! Look at print supply vs consumption; mobile supply vs consumption
  • Grow audience, create scale, drive inbound links
  • What does my audience really need to know? How can I relate my content to an example they already know? Do I reach them when they need it?
  • Allen Bonde's IMS NYC 2013 Keynote - Selling at the Top of the Funnel with Targeted Rich Media

    1. 1. Selling at the Top of the Funnel with Targeted Rich Media Allen Bonde | chief strategist, The Pulse Network | partner, Digital Clarity Group | @abonde | #IMS13 New York City
    2. 2. Where Content (really) Matters Targeted rich media content can help to reach, inform and engage prospects… …and keep customers * 70% of a consumer’s buying coming back! experience is made before a salesperson gets involvedAllen Bonde | @abonde | #IMS13 New York City 2
    3. 3. Video and Online Marketing PEOPLE STAY ON WEBSITES 5x LONGER WITH VIDEO DigiDayAllen Bonde | @abonde | #IMS13 New York City 3
    4. 4. Video and e-Commerce PRODUCT VIDEOS MAKE CONSUMERS 85% MORE LIKELY TO BUY InternetRetailerAllen Bonde | @abonde | #IMS13 New York City 4
    5. 5. Video, Social and B2B Sales 72% OF B2B TECH BUYERS RESEARCHED A PRODUCT WITHIN 3 MONTHS AFTER 43% say presence on SEEING VIDEO FOR PRODUCT social media influenced likelihood to purchase! IDG studyAllen Bonde | @abonde | #IMS13 New York City 5
    6. 6. What this Means 1 brands need to think like broadcastersAllen Bonde | @abonde | #IMS13 New York City 6
    7. 7. What this Means2 Make YouTube Your Launchpad 7
    8. 8. What this Means 3 Less is more 33.5 M US mobile users watch video on their phones Online videos are getting shorter! 18 min vs 45 minAllen Bonde | @abonde | #IMS13 New York City 8
    9. 9. What You Can Do Today Time spent on mobile = 10% Ad spending share on mobile = 1% Time spent on print = 4% Ad spending share on print = 15% REBALANCE CONTENT MIX – created, curated, submittedAllen Bonde | @abonde | #IMS13 New York City 9
    10. 10. What You Can Do Today Owned D Earned/ Paid $ RETHINK SYNDICATION – to pay, or not to payAllen Bonde | @abonde | #IMS13 New York City 10
    11. 11. What You Can Do Today SIMPLIFY! – personalized, timely + responsiveAllen Bonde | @abonde | #IMS13 New York City 11
    12. 12. Thank You! LEARN MORE: YouTube.com/PulseNetworkTVthepulsenetwork.com/blog/digitalclaritygroup. com/blog I’d love to hear from you! abonde@thepulsenetwork.com @abonde 12

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