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Turning Your Information Into Information Products

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http://infoproductpro.net - In this slide deck, Greg Rollett, the ProductPro, shared his product creation secrets with 20 entrepreneurs from across the country at a tv shoot for American's Premiere Experts. Greg revealed how to create an info product outline and framework, shared tools on how to record and edit your info product as well as how to package and display your new product with the world.

To see more videos from Greg about product creation, please visit http://infoproductpro.net

Published in: Technology, Business
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Turning Your Information Into Information Products

  1. 1. Turning Your InformationInto Products - Video 1Greg Rollettgreg@productprosystems.com
  2. 2. The Product Story
  3. 3. Common Types OfEducational Products
  4. 4. Common Types OfEducational Products✓ Books/eBooks
  5. 5. Common Types OfEducational Products✓ Books/eBooks✓ Video Courses
  6. 6. Common Types OfEducational Products✓ Books/eBooks✓ Video Courses✓ Audio Courses
  7. 7. Common Types OfEducational Products✓ Books/eBooks✓ Video Courses✓ Audio Courses✓ Membership sites
  8. 8. Common Types OfEducational Products✓ Books/eBooks✓ Video Courses✓ Audio Courses✓ Membership sites✓ Newsletters
  9. 9. Common Types OfEducational Products✓ Books/eBooks✓ Video Courses✓ Audio Courses✓ Membership sites✓ Newsletters✓ Webinars/ Teleseminars
  10. 10. Common Types OfEducational Products✓ Books/eBooks ✓ Home study courses✓ Video Courses✓ Audio Courses✓ Membership sites✓ Newsletters✓ Webinars/ Teleseminars
  11. 11. Common Types OfEducational Products✓ Books/eBooks ✓ Home study courses✓ Video Courses ✓ Games✓ Audio Courses✓ Membership sites✓ Newsletters✓ Webinars/ Teleseminars
  12. 12. Common Types OfEducational Products✓ Books/eBooks ✓ Home study courses✓ Video Courses ✓ Games✓ Audio Courses ✓ Seminars/Live Events✓ Membership sites✓ Newsletters✓ Webinars/ Teleseminars
  13. 13. Common Types OfEducational Products✓ Books/eBooks ✓ Home study courses✓ Video Courses ✓ Games✓ Audio Courses ✓ Seminars/Live Events✓ Membership sites ✓ Coaching or✓ Newsletters consulting✓ Webinars/ Teleseminars
  14. 14. Creating Your First Product
  15. 15. It All Starts WithThe Framework
  16. 16. You Need To Move Someone From Point A To Point B
  17. 17. Framework Examples
  18. 18. Framework Examples• 7 Habits Of Highly Successful People
  19. 19. Framework Examples• 7 Habits Of Highly Successful People• 4 Hour Workweek
  20. 20. Framework Examples• 7 Habits Of Highly Successful People• 4 Hour Workweek• 30 Days To Mass Control Millions
  21. 21. Framework Examples• 7 Habits Of Highly Successful People• 4 Hour Workweek• 30 Days To Mass Control Millions• 4 Steps To Do This
  22. 22. Framework Examples• 7 Habits Of Highly Successful People• 4 Hour Workweek• 30 Days To Mass Control Millions• 4 Steps To Do This• 4 Weeks To Lose 20 Pounds
  23. 23. Framework Examples• 7 Habits Of Highly Successful People• 4 Hour Workweek• 30 Days To Mass Control Millions• 4 Steps To Do This• 4 Weeks To Lose 20 Pounds• Numbers and letters (4 P’s of Marketing - Product, Price, Place, Promotion)
  24. 24. In the Next Module WeWill Help You CreateYour ProductFramework
  25. 25. The Delivery Of YourFramework
  26. 26. The Delivery Of YourFramework• Videos, Audio, Text/copy
  27. 27. The Delivery Of YourFramework• Videos, Audio, Text/copy• Email deliverability
  28. 28. The Delivery Of YourFramework• Videos, Audio, Text/copy• Email deliverability• Membership site
  29. 29. The Delivery Of YourFramework• Videos, Audio, Text/copy• Email deliverability• Membership site• Password protected thank you page/download page
  30. 30. The Delivery Of YourFramework• Videos, Audio, Text/copy• Email deliverability• Membership site• Password protected thank you page/download page• Physical delivery
  31. 31. The Delivery Of YourFramework• Videos, Audio, Text/copy• Email deliverability• Membership site• Password protected thank you page/download page• Physical delivery• How are your customers used to consuming information?
  32. 32. The Delivery Of YourFramework• Videos, Audio, Text/copy• Email deliverability• Membership site• Password protected thank you page/download page• Physical delivery• How are your customers used to consuming information?• How can you deliver to them the best results the fastest?
  33. 33. The Web PagesNeeded
  34. 34. The Web PagesNeeded✓ Sales Page
  35. 35. The Web PagesNeeded✓ Sales Page✓ Shopping cart
  36. 36. The Web PagesNeeded✓ Sales Page✓ Shopping cart✓ Upsell
  37. 37. The Web PagesNeeded✓ Sales Page✓ Shopping cart✓ Upsell✓ Thank you page
  38. 38. The Web PagesNeeded✓ Sales Page✓ Shopping cart✓ Upsell✓ Thank you page✓ Content delivery page
  39. 39. Sales Pages
  40. 40. Collecting The Money
  41. 41. Collecting The Money• PayPal is an effective way to get started
  42. 42. Collecting The Money• PayPal is an effective way to get started• Clickbank for digital products, also great place to find affiliates
  43. 43. Collecting The Money• PayPal is an effective way to get started• Clickbank for digital products, also great place to find affiliates• eJunkie
  44. 44. Collecting The Money• PayPal is an effective way to get started• Clickbank for digital products, also great place to find affiliates• eJunkie• 1ShoppingCart (need a merchant account)
  45. 45. Collecting The Money• PayPal is an effective way to get started• Clickbank for digital products, also great place to find affiliates• eJunkie• 1ShoppingCart (need a merchant account)• Infusionsoft
  46. 46. Recording Your Product
  47. 47. Recording Your ProductAudio Audacity (Mac) GarageBand (Mac) FreeConferenceCall
  48. 48. Recording Your ProductAudio Audacity (Mac) GarageBand (Mac) FreeConferenceCallVideo Screenflow (Mac) Camtasia (PC) Flip Camera Or Kadak Zi8 Go2Webinar iMovie / Windows Movie Maker
  49. 49. Transcriptions +Action Guides
  50. 50. Transcriptions +Action GuidesTranscriptions can easily be outsourced
  51. 51. Transcriptions +Action GuidesTranscriptions can easily be outsourced elance, oDesk, Scriptlance, Craigslist
  52. 52. Transcriptions +Action GuidesTranscriptions can easily be outsourced elance, oDesk, Scriptlance, CraigslistBe wary of non English speaking outsourcedworkers
  53. 53. Transcriptions +Action GuidesTranscriptions can easily be outsourced elance, oDesk, Scriptlance, CraigslistBe wary of non English speaking outsourcedworkersI would pay more to have someone that speaksyour language as a first language
  54. 54. Transcriptions +Action GuidesTranscriptions can easily be outsourced elance, oDesk, Scriptlance, CraigslistBe wary of non English speaking outsourcedworkersI would pay more to have someone that speaksyour language as a first languageThey can also create the Action Guide +Powerpoint Slides
  55. 55. Creating Sales PagesAnd Download PagesWordpress Themes OptimizePress Product Launch Theme Kajabi Profits ThemeWordpress Membership Plugins Amember Wishlist
  56. 56. Some Examples ThatWe Have Created...
  57. 57. An Example ForSpeakers
  58. 58. An Example For Authors
  59. 59. An Interactive LearningExample
  60. 60. Next Steps In YourProduct Blueprint
  61. 61. Next Steps In YourProduct BlueprintCreate the framework to solve a problem yourmarket has
  62. 62. Next Steps In YourProduct BlueprintCreate the framework to solve a problem yourmarket hasFind a series of number of steps to get them frompoint A to Z
  63. 63. Next Steps In YourProduct BlueprintCreate the framework to solve a problem yourmarket hasFind a series of number of steps to get them frompoint A to ZCreate the material so that your customers can notonly consume, but use your product
  64. 64. Next Steps In YourProduct BlueprintCreate the framework to solve a problem yourmarket hasFind a series of number of steps to get them frompoint A to ZCreate the material so that your customers can notonly consume, but use your productInclude the essential elements that make an infoproduct success
  65. 65. Next Steps In YourProduct BlueprintCreate the framework to solve a problem yourmarket hasFind a series of number of steps to get them frompoint A to ZCreate the material so that your customers can notonly consume, but use your productInclude the essential elements that make an infoproduct successGet your product online and start marketing it
  66. 66. How Can We Help YouCreate A Product?greg@productprosystems.com

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