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Product Management
@ Startups and Enterprises
Krishna Madhuvarsu
Director, Product Strategy
Oracle Inc.
www.sureshkrishna....
Bangalore, India
Stuttgart, Germany
Silicon Valley, US
New Jersey, US
GemSoft Inc. (s)
Robert Bosch GmbH
JackBe Inc. (s)
W...
empathy listening
curiosity decision making
communication
influential negotiation
IQ & EQ
technology
industry
Customers vs...
Business Model
Innovation & Quality
Company & Product Vision
Market Fit Growth
Product Feedback
Product Roadmap
Top 8 diff...
Business Model
Startups
• Self-discovery
• Multiple changes
• Biz Plan for investors
Enterprises
• Established model
• Cha...
Roadmap
Startups
• 6 months is a good time to
look ahead
• Focus on New
features/functions
• Lot of autonomy to execute
• ...
Requirements
Startups
• Huge part of requirements
is the founders vision
• Informal use case level
discussions
• (often) n...
Innovation & Quality
Startups
• The next big thing
• Innovation at the heart of
the products
• Play multiple roles to make...
Product Feedback
Startups
• Just an email or a phone call
away
• Dev and Sales cycles are
often < 90 days
• Agility
Entrpr...
Product Vision
Startups
• Founder’s vision
• Change is expected
• UX as differentiator
• User acquisition challenge
Enterp...
Market Fit
Startups
• By definition there is more
scrutiny
• Takes at least 2 years to
find a good market fit
• Win the ma...
Product Growth
Startups
• Grow (organically) or die
• Team efficiency
Enterprises
• M&A is key to growth and
innovation
• ...
Usecase 5
Usecase 4
Usecase 3
Usecase 2
Usecase 1
Image Source : https://suaveignition.wordpress.com/2013/08/02/your-cars-dashboard-lights/
Thank you!
www.sureshkrishna.com/blog
www.linkedin.com/in/sureshmadhuvarsu
Product Management at Startups vs Enterprises
Product Management at Startups vs Enterprises
Product Management at Startups vs Enterprises
Product Management at Startups vs Enterprises
Product Management at Startups vs Enterprises
Product Management at Startups vs Enterprises
Product Management at Startups vs Enterprises
Product Management at Startups vs Enterprises
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Product Management at Startups vs Enterprises

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Slides Krishna Madhuvarsu recently used in his discussion w/ mentees of The Product Mentor.

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.

http://TheProductMentor.com

Published in: Business
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Product Management at Startups vs Enterprises

  1. 1. Product Management @ Startups and Enterprises Krishna Madhuvarsu Director, Product Strategy Oracle Inc. www.sureshkrishna.com/blog www.linkedin.com/in/sureshmadhuvarsu Picture Attributions : Google image search and personal
  2. 2. Bangalore, India Stuttgart, Germany Silicon Valley, US New Jersey, US GemSoft Inc. (s) Robert Bosch GmbH JackBe Inc. (s) WhizKidz Inc. (s) Oracle Inc. Skire Inc. (s) Oracle Inc. Computer Science MBA Internet/SOA Social Networking Automotive Utilities Construction | O&G
  3. 3. empathy listening curiosity decision making communication influential negotiation IQ & EQ technology industry Customers vs. userscompetitors domain knowledge attention to details evangelist collaboration confidence integrity prioritize design thinking futuristic teamwork energetic focused persistent Traits and Skills
  4. 4. Business Model Innovation & Quality Company & Product Vision Market Fit Growth Product Feedback Product Roadmap Top 8 differentiators Requirements
  5. 5. Business Model Startups • Self-discovery • Multiple changes • Biz Plan for investors Enterprises • Established model • Change has a huge impact • Biz Plan for senior management and market
  6. 6. Roadmap Startups • 6 months is a good time to look ahead • Focus on New features/functions • Lot of autonomy to execute • Resource Constraints Enterprises • 2 years is a typical look ahead time • Focus on completing a story and integrations • Existing customers and demands could slow you down
  7. 7. Requirements Startups • Huge part of requirements is the founders vision • Informal use case level discussions • (often) no formal documents Enterprises • Fill in the competitive whitespace • Easy to get industry experts • Formal process – Customers – Partners – Industry – Consulting How Product Managers Decide What to Build
  8. 8. Innovation & Quality Startups • The next big thing • Innovation at the heart of the products • Play multiple roles to make it happen Enterprises • Just enough to solve a market problem • Focus on stability and quality • Work with multiple departments Frictionless Design Choices
  9. 9. Product Feedback Startups • Just an email or a phone call away • Dev and Sales cycles are often < 90 days • Agility Entrprises • Several layers before you can reach a customer • Disconnected cycles between Dev and Sales. Sales cycles are often 9-12 months • Scale A Product Person’s Perspective on Enterprise Selling
  10. 10. Product Vision Startups • Founder’s vision • Change is expected • UX as differentiator • User acquisition challenge Enterprises • Fill the white space or complementing business unit • Changes need to be approved at board level • Functionality as the differentiator Startups play poker, big companies play chess
  11. 11. Market Fit Startups • By definition there is more scrutiny • Takes at least 2 years to find a good market fit • Win the market with Innovation and Agility Enterprises • Easy to grab attention • There is enough need and sponsorship from the market to start with • Win the market with execution, integration and scale The only thing that matters is getting to product/market fit.
  12. 12. Product Growth Startups • Grow (organically) or die • Team efficiency Enterprises • M&A is key to growth and innovation • Build or Buy • Product Architecture and Scalability
  13. 13. Usecase 5 Usecase 4 Usecase 3 Usecase 2 Usecase 1
  14. 14. Image Source : https://suaveignition.wordpress.com/2013/08/02/your-cars-dashboard-lights/
  15. 15. Thank you! www.sureshkrishna.com/blog www.linkedin.com/in/sureshmadhuvarsu

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