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Mixed Reality Interfaces and Product Management

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Slides Vikas Batra recently used in his discussion w/ mentees of The Product Mentor.

Synopsis: In this talk Vikas will share recent developments in the field of Virtual Reality(VR) and Augmented Reality (AR) . Share use-cases on how AR is being used by enterprises to help you identify how you could use it to gain competitive advantage in your market.

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.

http://TheProductMentor.com

Published in: Career
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Mixed Reality Interfaces and Product Management

  1. 1. Mixed Reality and Product Management Vikas Batra Feb 2017
  2. 2. Product Management Role Define Product... Viable Valuable UsableFeasible 2
  3. 3. The Objective  Augmented Reality and Virtual Reality  Examine  Competitive Advantage ?  Address New Market/Customer Segment ?  Process of Assessment 3
  4. 4. Spatial User Interface  New Compute Interface Redefines human interaction with Physical Objects and Physical Space 1. 3-Dimensional, Computer-generated, Graphical Spatial View 1. augments actual physical view (Augmented Reality), or 2. eliminates actual physical view (Virtual Reality) 2. Hands Free. Controlled by hands gestures, head/body movements 4
  5. 5. Spatial User Interface Source Microsoft 5
  6. 6. Compute Interface Evolution Command Line Interface Graphical User Interface Touch Screen Voice Interface Spatial User Interface 2D Screen – Text 2D Screen – Graphical 2D Screen – Graphical Speakers 3D Spatial Projection Keyboard Keyboard Mouce Touch Screen Mic Camera. InfraRed Sensors Key press Mouse move, clicks Swipe, Pinch Speak Hand gestures Head/Body movement MS–DOS Windows, Mac Smartphones, Tablets, etc. Echo, Siri, Google Assistant Head Mounted Display, Smart Glasses 6
  7. 7. Virtual Reality(VR)7
  8. 8. Virtual Reality - Phone Based8
  9. 9. Virtual Reality – Head Mounted Display9
  10. 10. Virtual Reality – Gaming Console Source: Sony Sony PlayStation VR 10
  11. 11. Virtual Reality – PC Based Source: Facebook/Oculus/Endgadet Facebook Oculus Development Platform Facebook Oculus Rift and Touch 11
  12. 12. Creating Virtual Reality Content  Capture  Store  Edit  Transmit  Playback Nokia Ozo 360 Camera Source: Nokia 12
  13. 13. Augmented Reality(AR)13
  14. 14. On TV14
  15. 15. On Mobile Phone  Lets see it in action 15
  16. 16. On Mobile Phone - Tango  Depth Sensing  Motion Tracking  Google Tango Application Development Platform Lenovo Pahb2 Pro 16
  17. 17. On Mobile Phone – Tango See Before you Buy Wayfair View App on Tango 17
  18. 18. Visualization in 3D Space Visualize Wi-Fi Signal Coverage Signal Mapper App on Tango By Signal Garden 18
  19. 19. On Smart Glasses Microsoft HoloLens ODG R-8 Smart Glasses 19
  20. 20. Optics Holographic WaveguideCurved CombinerFlat Combiner Display Lens Computer Graphics Actual Physical View 20
  21. 21. Smart Glasses  40+ Smart Glasses  AugmentedReality.org ww.arglassesbuyersguide.com  Source: AugmentedReality.org 21
  22. 22. Software  Recognize and Track Environment  Define AR Experiences  Execute AR Experiences  Integration with Existing Systems  50+ AR Authoring Platforms/SDKs  Comparison at Social Compare http://socialcompare.com/en/comparison/augmented-reality-sdks 22
  23. 23. End-User Interface Source Microsoft 23
  24. 24. The Big Picture24 Internet of Things Artificial Intelligence/ Analytics Humans Data Automated Control Data Manual Control ‘Pull’ ‘ Contextually Relevant Push’
  25. 25. The Promise  Augmented Reality  3-Dimensional, Augmented Views (Audio-Video)  Hands Free Operation - Input/output from hand gestures, voice, camera, sensors …  Larger, adjustable display area  Greater Comfort,  Always with you. ‘Contextually Relevant Push’  Virtual Reality  Immersive Experiences Significantly better end-user experience compared to Smartphone/PC/Tablets 25
  26. 26. The Challenges  Technical  Optics  Weight  Battery Life  Bandwidth/Delay  Business  Price  Content  Application Platforms and Eco-system 26
  27. 27. Trends  ~4B VC funding since 2014  Big Players  Miniaturization  Optics  Lower Prices  5G Wireless Networks  WiGig/802.11ad 27
  28. 28. Example Uses Cases28
  29. 29. Use Cases Areas Physical Objects Physical Space Immersive Experiences 29
  30. 30. Use Cases – Physical Objects  Design  Assemble  Warehouse/Logistics  Operate/Use  Maintain  Support. I See What You See  Survey  Education/Training Execute a Procedure 30
  31. 31. Use Cases – Physical Spaces  Architecture/Interior Design  Navigation  Venue Experiences e.g. Museums  See Before You Buy  3-D Visualization in Space  Language Translation  … 31
  32. 32. Uses Cases – Immersive Experiences  Gaming  Social Virtual Experience  Movies  Theme Parks  Live Events – Every Viewer on Prime Seat  Virtual Tours  Before to travel  Real Estate  …  Holoportation 32
  33. 33. What will you define? 33
  34. 34. The Process34
  35. 35. Assessment Process Define Concept Identify and Capture Value •End Customers, Organization, Partners Usability Viability • Customer ROI/Time • Impact to organization (e.g. CBA, Users, Usage Time) • Partners (CBA) Risks Assess Concept Refine Value, Usability, Viability, and Risks Prototype •Objective •Deliverable •Cost/Effort •Time/Schedule Develop Prototype Refine Value, Usability, Viability and Risks Product Development •Scope •Cost/Effort •Time/Schedule Go To Market, Support etc. Perform Assessment? Develop Prototype? Develop Product? 35
  36. 36. Questions ?36
  37. 37. Back Up37
  38. 38. Example Use Cases  3D Virtual Design  Design prior to development  Visualize prior to purchase  Execute Procedure. Hands-free, 3D AR, Audio assisted  Physical Object: Install, Operate, Maintain Example ; Boeing Example ; Nokia Small Cell  Surgical/Medical Procedure  Pick and Pack  Surveys, Navigation  Always On  Self/Environment Monitoring, Compliance  Non intrusive Alerting, Audio output  Contextual Situation Awareness  Push Contextually Relevant Information  IOT Enabled Machine Visibility and Control  Multi party conference  I see what you see  Remote Expert, Customer Support, etc.  3D Non-real time Video for Training Example  Contextual Marketing  Larger Viewing Area, Non intrusive  Contextually relevant  Holo-portation. Real Time Communication  3D Virtual Travel  3D Immersive Entertainment  …. 38
  39. 39. See before you buy Wayfair View App on Tango 39
  40. 40. Design SketchUp Viewer Trimble Inc. 40 Meta 2 Glasses Meta
  41. 41. Execute a Procedure AR Car Repair Solution Continental Corporation 41 Hands Free Instructions in the Field Epson/Atheer
  42. 42. Medical VeinViewer ChristieMed 42
  43. 43. Interior Design InContext Solutions 43
  44. 44. Education HoloAnatomy by Case Western Reserve University HoloHeart by Made In Point GmbH 44
  45. 45. Navigation Aircraft Navigation Aero Glass Indoor Navigation to the shelf/aisle Aisle 411 - 45
  46. 46. Navigation Car Navigation. Navdy 46
  47. 47. Support Skype. Microsoft 47
  48. 48. Venue Experience Source EPSON 48
  49. 49. Virtual Keyboard/Key pad Augumenta Interaction Platform HoloLens 3D3 Keyboard 49
  50. 50. Live Events50 Live Events – US Open Golf NextVR
  51. 51. 51 Spectacles SnapChat
  52. 52. Technology Components  Optics (Waveguide, Curved Surface Combiner)  Gesture Recognition and Control  Voice Recognition and Control  Depth Sensing  Inertial Measurement Unit (IMU)  Context Aware – Computing  3D Video/Audio, Capture, Editing, and Transmission  Augmented Reality Authoring Software Platform 52
  53. 53. Enterprise AR Value Chain Nokia Internal Use. Confidential. Components • Qualcomm • TI • Intel • Nvidia • AMD •… • Samsung • Lumus • Rochester Optical •…. Smart Glasses • ODG • Intel/Recon • Epson • Vuzix • Daqri (Helmet) • Google • Microsoft • Meta • Lenovo • MagicLeap Connectivity • Nokia, Ericsson, Huawei • Cisco, Brocade/Ruckus, HPE/Aruba.. Applications Development • APX Labs/UpSkill • PTC • Atheer • Wikitude • Augumenta • Daqri, • Pristine • UBIMax • Incontext Solutions • Surgical Theater • … System Integration • IBM • Accenture • HP •… • Nokia Services ? Operations & Management • AirWatch by vmware • Augmate •Nokia Impact (MDM)?
  54. 54. End User Experience At Home Source Microsoft 54
  55. 55. End User Experience Source: Microsoft HoloLens 55
  56. 56. End User Experience Source: Microsoft HoloLens Everywhere Else Source ODG, 56
  57. 57. Questions to Ask  Can it enable meeting existing customer needs better ?  Can it enable meeting an unmet customer need?  Are there new customer segments that can now become attractive?  Can it improve monetization ? E.g. moving subscriber from free to premium offering?  Can it enable higher Productivity?  Can it enable higher Quality?  Can it enable greater Safety?  Can it help with Compliance requirements? Directly from VR HMD/AR Smart Glasses and Technology building blocks 57
  58. 58. Resources  www.arglassesbuyersguide.com/  www.augmentedworldexpo.com/  Augmented Reality for Enterprise Alliance (AREA) www.thearea.org/  Karl Guttag on Technology www.kguttag.com  Depth Sensing Technologies Comparison http://www.ti.com/lsds/ti/sensing-products/optical- sensors/3d-time-of-flight-sensors-technology- comparison.page 58

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