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Adversarial Product Management


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Slides Chris Butler recently used in his discussion w/ mentees of The Product Mentor.

Synopsis: To make something great it needs to be forged through adversarial means. During this talk, you will understand what adversarial models are for yourself, your teams, and your products. We will touch on the various places that adversarial models are used in today's world and how adversarial models (with compassion) creates great products.

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.

Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.

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Adversarial Product Management

  1. 1. Adversarial product management The Product Mentor Session 9 For references and more info:
  2. 2. Chris Butler Director of AI @ Philosophie NYC TBPP 2016, TPM 4/6/7/8/9 18 years of product and BD Microsoft, Waze, Horizon Ventures, KAYAK, and started my own company (failed) @chrizbot
  3. 3. Philosophers’ stone #5: Make It Better
  4. 4. Biases
  5. 5. Biases keep us constrained ● Naïve realism ● Attentional bias ● Confirmation bias ● Availability heuristic ● Status quo bias ● Bias blind spot
  6. 6. Three ways to remove constraints ● Red teaming ● Feedback loops ● Randomness
  7. 7. Red teaming
  8. 8. The practice of viewing a problem from an adversary or competitor’s perspective. - Red Team Journal
  9. 9. Assumptions
  10. 10. Rule 5: Assumption is the mother of all f***ups. -
  11. 11. Product red teaming
  12. 12. Red teaming
  13. 13. Feedback loops
  14. 14. What makes it so good?
  15. 15. Feedback loops
  16. 16. What makes good feedback?
  17. 17. Personalized
  18. 18. Contextual and situational
  19. 19. Timely
  20. 20. Actionable
  21. 21. How do we accept feedback?
  22. 22. Chris Butler’s writing... “Could do with more imagination/inspiration…” “At parts feel a bit pedantic, there's some profanity we'd need to remove...” “Is all substance, no style.” “Please stop using hyped topics (like AI) just as advertisements!”
  23. 23. If it doesn’t “hurt” [it] is not feedback. - Gustavo Razzetti
  24. 24. Truth triggers
  25. 25. Relationship triggers
  26. 26. Identity triggers
  27. 27. Product feedback loops
  28. 28. Ask people: “I have heard from people that I… what do you think?”
  29. 29. Feedback loops
  30. 30. Randomness
  31. 31. Product randomization
  32. 32. Randomness
  33. 33. What else is missing?
  34. 34. Compassion
  35. 35. Genuine acts of compassion and compassionate leadership fosters the ability to withstand the forces that cause burnout. – Jerry Colonna, Reboot
  36. 36. Closing
  37. 37. Three ways to remove constraints (+1) ● Red teaming ● Feedback loops ● Randomness ● Compassion
  38. 38. Homework Next time you have to make a decision try an adversarial method: ● Make a decision how your competitor would make it. ● Make what you consider a “bad” decision. ● Make what you consider a random decision. ● Make a compassionate decision.
  39. 39. Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win. - Sun Tzu
  40. 40. Everybody has a plan until they get punched in the mouth. - Mike Tyson
  41. 41. Thank you For references and more info: