#hangoutwithexperts
Understanding UI & UX                        @thepriyalparikh
CPA = CPC/CR  CPA =Cost Per Acquisition  CPC= Cost Per Click  CR =Conversion Rate
Making Landing Page that                             C.O.N.V.E.R.T.S._____________________________________________________...
Clear Call to Action
Clear Call to Action
Offer
Offer
Narrow Focus
Narrow Focus
VIA-Very Important Attributes
VIA-Very Important Attributes
Writing Effective Headline
Writing Effective Headline
Making Resolutions Savvy Layout
Making Resolutions Savvy Layout
Making Tidy Visuals
Making Tidy Visuals
Showing Social Proof
Showing Social Proof
USE A/B Testing                  @thepriyalparikh
Famous A/B Testing Tools1. Visual website optimizer2. Optimizely3. Google Experiment in Analytics    Reference Websiteshtt...
Useful For•   Advertising Agencies•   Bloggers•   Normal Websites•   E-commerce Portals•   Book Authors (Single Page Websi...
Heat map & In-Page AnalyticsReference Websites:•   CrazyEgg.com•   Google Analytics•   mouseflow.com•   Clicktale.com     ...
@thepriyalparikh
@thepriyalparikh
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Landing page optimization techniques

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Landing page optimization techniques on Google Plus Hangout with Experts by Priyal PArikh & Harneet Bhalla For more hangout details subscribe to : http://www.postfever.com/learn-from-experts today.

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Landing page optimization techniques

  1. 1. #hangoutwithexperts
  2. 2. Understanding UI & UX @thepriyalparikh
  3. 3. CPA = CPC/CR CPA =Cost Per Acquisition CPC= Cost Per Click CR =Conversion Rate
  4. 4. Making Landing Page that C.O.N.V.E.R.T.S.________________________________________________________________________________________________________________________________________________ C = Clear Call to Action O = Offer N = Narrow Focus V = VIA: Very Important Attributes E = Effective Headline R = Resolution-Savvy Layout T = Tidy Visuals S = Social Proof *Ref from Kissmetrics. @thepriyalparikh
  5. 5. Clear Call to Action
  6. 6. Clear Call to Action
  7. 7. Offer
  8. 8. Offer
  9. 9. Narrow Focus
  10. 10. Narrow Focus
  11. 11. VIA-Very Important Attributes
  12. 12. VIA-Very Important Attributes
  13. 13. Writing Effective Headline
  14. 14. Writing Effective Headline
  15. 15. Making Resolutions Savvy Layout
  16. 16. Making Resolutions Savvy Layout
  17. 17. Making Tidy Visuals
  18. 18. Making Tidy Visuals
  19. 19. Showing Social Proof
  20. 20. Showing Social Proof
  21. 21. USE A/B Testing @thepriyalparikh
  22. 22. Famous A/B Testing Tools1. Visual website optimizer2. Optimizely3. Google Experiment in Analytics Reference Websiteshttp://www.unbounce.comhttp://www.crazyegg.comhttp://www.kissmetrics.com @thepriyalparikh
  23. 23. Useful For• Advertising Agencies• Bloggers• Normal Websites• E-commerce Portals• Book Authors (Single Page Websites)• Mobile Apps Download• Affiliate Marketing (Niche Marketing) @thepriyalparikh
  24. 24. Heat map & In-Page AnalyticsReference Websites:• CrazyEgg.com• Google Analytics• mouseflow.com• Clicktale.com @thepriyalparikh
  25. 25. @thepriyalparikh
  26. 26. @thepriyalparikh

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