StumbleUpon Mobile Advertising Webinar Recap - Oct 2012

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On Wednesday, October 10th, StumbleUpon hosted a free webinar sharing some key insights about capturing the mobile audience.

Focused on strategies for creative directors and media planners/buyers, the webinar discussed:

+ Optimizing content layout and selection given limited screen real estate

+ Providing a seamless experience using the in-flow advertising approach

+ PSY's dance moves in 4 simple steps

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StumbleUpon Mobile Advertising Webinar Recap - Oct 2012

  1. 1. OP OP OP Mobile Advertising! !#SUGangnamStyle! Jack Krawczyk ! Rishvika Kumar! ! ! Head of Monetization! Marketing Associate! October 10, 2012  
  2. 2. Todayʼs PSY* Lessons! op State of Mobile! ! ! op The User Experience Equation! ! ! 4 Steps to mobile advertising op #SUGangnamStyle!* PSY is in no way / shape / form endorsing this… officially!
  3. 3. #SUGangnamStyle!
  4. 4.   PSY: ! Dress Classy, Dance Cheesy! Mobile: ! Big Reach,! Personal Touch!
  5. 5.   Mobile sales outpacing desktop!
  6. 6. 24%!% traffic from mobile!2%! 11%!2010! 2011! 2012!
  7. 7. Itʼs not a fad.! !Mobile is growing everywhere.!
  8. 8. PSY: Noble at day time, crazy at nighttime!   Mobile: Used on the go, used only by you!
  9. 9. Mobile is more of apersonal connection.!
  10. 10. …with a focus ongetting to the point.!
  11. 11. Thatʼs why we believein native monetization.!
  12. 12. Native Advertising! Advertising thatintegrates with the nativeuse case of the platform.!
  13. 13. What do people   do on their mobile devices, anyway?!
  14. 14.  Everything!!
  15. 15. “Weʼre now seeing traffic at rapidrates where users are moving to mobile, so we have to take advantage.” ! ! Solmon Masch!Director of Mobile Sales & Strategy, Time Inc. !
  16. 16.   The Bottom Line! ! Optimize your 
 ad campaigns for mobile devices!!
  17. 17. So, what can advertisers do toeffectively reach a mobile audience? ! op op op Mobile Advertise #SUGangnamStyle!!
  18. 18. PSY: !A guy who seems calm 
but plays when he plays!Mobile: 
Advertisements mustbe seamlesslyincorporated into theuser experience –within the flow ofaccomplishing thetasks at hand!
  19. 19. Psy taughtBritney Spears, and now 
 itʼs your turn. ! ! Ready?!
  20. 20. PSY: 
 Put your sunglasses on!#1! Mobile: ! Get your ad ready!
  21. 21. #2! PSY: 
 Do the cowboy! Mobile: !Use rich visuals to make sure 
 your content stands out!
  22. 22. #3!PSY: 
Ride the horse!Mobile: !Once your grab theaudienceʼs attention,youʼve got to keep
them engaged!
  23. 23. #4! PSY: 
 Grand finish! Mobile: ! Provide the user with
a seamless experience!
  24. 24. www.stumbleupon.com/pd/campaign!
  25. 25. Q & A!#SUGangnamStyle! ! Follow Us:! @PaidDiscovery! @StumbleUpon! @JackK! !
  26. 26. Thank you! !

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