More than just social networking

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This is the presentation from our recent talk at the Business Startup show

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More than just social networking

  1. 1. Welcome More than just social networking… By Jonathan Oslar and Faraaz Noor 17th November 2011page More than just social networking…1 of 34 17th November 2011
  2. 2. More than just social networking Greater emphasis is being placed upon having a social networking strategy Businesses need to remember… A strong brand is vital to success Not to run before they can walk… Photo credit: © All rights reserved by gottahaveme927page More than just social networking…2 of 34 17th November 2011
  3. 3. So what are we going to share with you?page More than just social networking…3 of 34 17th November 2011
  4. 4. Brand identity “ A brand is not a product. It is the sum total of everything a company does — the good, the bad and even the off ” strategy — that creates a large context or an identity in the consumer’s mind. Scott Bedbury Formerly of Nike and Starbuckspage More than just social networking…4 of 34 17th November 2011
  5. 5. What is a brand? PROMISE TRUST Photo credit: © All rights reserved by mytychpage More than just social networking…5 of 34 17th November 2011
  6. 6. page More than just social networking…6 of 34 17th November 2011
  7. 7. page More than just social networking…7 of 34 17th November 2011
  8. 8. page More than just social networking…8 of 34 17th November 2011
  9. 9. page More than just social networking…9 of 34 17th November 2011
  10. 10. Your brand should…page More than just social networking…10 of 34 17th November 2011
  11. 11. A brand is…page More than just social networking…11 of 34 17th November 2011
  12. 12. Brand evolutionpage More than just social networking…12 of 34 17th November 2011
  13. 13. Brand evolutionpage More than just social networking…13 of 34 17th November 2011
  14. 14. Brand evolutionpage More than just social networking…14 of 34 17th November 2011
  15. 15. The basics Logo design Your color palette Typography Imagerypage More than just social networking…15 of 34 17th November 2011
  16. 16. A Discovery Processpage More than just social networking…16 of 34 17th November 2011
  17. 17. Value proposition… A Value Proposition must include the following: A description of "What” you provide Be able to respond to "So what?” Have the ability to quantify "How much” And…Provide Proof And remember, a good Value Proposition should be able to be written on the back of a napkinpage More than just social networking…17 of 34 17th November 2011
  18. 18. The search engine of the world The leader in low prices and vast selection The operating system of the worldpage More than just social networking…18 of 34 17th November 2011
  19. 19. Marketing A marketing strategy defines the businesses objectives and describes the way youre going to satisfy customers in your chosen markets So what should my marketing strategy consist of? The scope of the business Marketing objectives Target segments and positioning Marketing mixpage More than just social networking…19 of 34 17th November 2011
  20. 20. High end marketing campaignpage More than just social networking…20 of 34 17th November 2011
  21. 21. Don’t be afraid to be differentpage More than just social networking…21 of 34 17th November 2011
  22. 22. Cost effective marketingpage More than just social networking…22 of 34 17th November 2011
  23. 23. Website solutions Every new business should have an online presence It’s not just how it looks, UI & UE From thorough contact information to customer testimonials, here are the essentials that every small business website should have for it to effectively help you do businesspage More than just social networking…23 of 34 17th November 2011
  24. 24. Not best practice...page More than just social networking…24 of 34 17th November 2011
  25. 25. A clear description of who you arepage More than just social networking…25 of 34 17th November 2011
  26. 26. A simple, sensible Web addresspage More than just social networking…26 of 34 17th November 2011
  27. 27. User friendlypage More than just social networking…27 of 34 17th November 2011
  28. 28. Easy-to-find contact informationpage More than just social networking…28 of 34 17th November 2011
  29. 29. Customer testimonialspage More than just social networking…29 of 34 17th November 2011
  30. 30. page More than just social networking…30 of 34 17th November 2011
  31. 31. Digital media Show the customer the product or service in action Simplify the product and give all of the information that the customer needs in less than three minutes Gain loyalty Use more than words and photographspage More than just social networking…31 of 34 17th November 2011
  32. 32. Social networking Does simply having a Twitter account or Facebook page make your company social?page More than just social networking…32 of 34 17th November 2011
  33. 33. So it is more than social media Social media can play an important part in a marketing strategy but there is more to it and it needs to be planned carefully You need to lay the marketing foundations: Branding Value proposition Marketing strategy Once all of these are in place you should enter the world of social networkingpage More than just social networking…33 of 34 17th November 2011
  34. 34. Thank youpage More than just social networking…34 of 34 17th November 2011

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