The Power of Social Media in Inspiring Travel

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In todays world social media plays an ever increasing role in inspiring and motivating people to travel.
By harnessing these social media channels and applying proven techniques we can reach potential clients as well as drive conversions.
By partnering with influencers we can reach an engaged and motivated audience that has established a connection with these particular individuals.
Developing campaigns and partnerships will allow us to reach a different part of the market that might otherwise be unattainable.

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The Power of Social Media in Inspiring Travel

  1. 1. POWER OF SOCIAL MEDIA IN INSPIRING TRAVEL WITH DAVE BOUSKILL & DEBRA CORBEIL WWW .THEPLANETD.COM
  2. 2. www.theplanetd.com THE PLANET D Dave and Deb The Planet D
  3. 3. www.theplanetd.com EVOLUTION OF SOCIAL MEDIA
  4. 4. www.theplanetd.com DIGITAL STORYTELLERS Creating Content using Multiple platforms Two way communication: Creating Conversation Personal voice First Hand Experiences
  5. 5. www.theplanetd.com VIDEO STORYTELLING http://www.youtube.com/watch?v=xzqv2AejElA&feature=share&list=PL33094DC2CCD675D0
  6. 6. www.theplanetd.com BENEFITS OF A BLOG Detailed Account Trusted Voice Entertained - StoryTelling
  7. 7. www.theplanetd.com The Average consumer is subjected to over 6000 marketing messages in any given day!
  8. 8. www.theplanetd.com CASE STUDY #1 Emilia Romagna Tourism Board •More than 10k tweets generated 70 million Twitter impressions • 7 million Twitter accounts reached • #BlogVille was a global trending topic on Twitter on 8th July, 2012 • 2,000 updates published on Facebook; 500 comments received • More than 3,000 shared photos/videos on Pinterest, Instagram and YouTube 50 Bloggers
  9. 9. www.theplanetd.com SOCIAL MEDIA Social Media Channels Storyline in the Moment Creates a connection between brand and reader through a personal story in Real Time. Puts a human face on your brand or destination.
  10. 10. www.theplanetd.com ICELAND IN REAL TIME Twitter Google + Instagram YouTube Facebook
  11. 11. www.theplanetd.com CONNECTING WITH YOUR AUDIENCE
  12. 12. www.theplanetd.com CYCLE OF TRAVEL SOCIAL MEDIA: PLAYS HUGE PART
  13. 13. www.theplanetd.com HAVE A STRATEGY Buzz Event Follow Up
  14. 14. www.theplanetd.com THE FIRST STEPS Have a story angle in mind. What do you want to Highlight Find out how you want to communicate the Who, What , Where, When and How of the story
  15. 15. www.theplanetd.com INSTAGRAM Best Real Time Story Telling Tool Visual Share to Multiple Platforms Video
  16. 16. www.theplanetd.com FACEBOOK Make a connection between you and the storyteller Ask Questions
  17. 17. www.theplanetd.com FACEBOOK Use Visuals Evoke a sense of place and experience. High quality photos Include Real People
  18. 18. www.theplanetd.com GOOGLE + Live Hangouts On Air Best Platform for Photos
  19. 19. www.theplanetd.com TWITTER Engage audience with questions Be consistent Provide information Have a hashtag Twitter Chats
  20. 20. www.theplanetd.com EXPEDIA FIND YOURS http://www.youtube.com/watch?v=M5dxykOSrhc&feature=share&list=PL33094DC2CCD675D0
  21. 21. www.theplanetd.com EXPEDIA FIND YOURS
  22. 22. www.theplanetd.com “Marketing is no longer about the stuff that you make, but about the stories you tell.” – Seth Godin
  23. 23. www.theplanetd.com QUESTIONS? Continue the Conversation with us! @theplanetd on Twitter Facebook Google + Instagram www.theplanetd.com

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