Research Forum: Sustainability


Published on

Presentation from Paddy Matthews, Failte Ireland

Published in: Economy & Finance, Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Research Forum: Sustainability

    1. 1. Tourism Research Forum 7 th May 2008 Paddy Mathews Manager, Environment and Planning
    2. 2. Sustainability Issues in Tourism and Hospitality: Insights from Failte Ireland research reports
    3. 3. Environment Unit <ul><li>Established in 2006 </li></ul><ul><li>3 staff </li></ul><ul><li>Advisory Group on the Environment </li></ul><ul><li>National Tourism Conference 2007: Tourism and the Environment – Current Climate, Future Trends </li></ul>
    4. 4. Environmental Action Plan 2007-09 <ul><li>5 key objectives: </li></ul><ul><li>1. Policy </li></ul><ul><li>2. Protect </li></ul><ul><li>3. Research </li></ul><ul><li>4. Promote </li></ul><ul><li>5. Partnerships </li></ul>
    5. 5. Recently completed research <ul><li>Action 1.4 Review of Sustainability Content of Tourism Education and Training Programmes </li></ul><ul><li>( Education Policy & Environment Unit) </li></ul><ul><li>Action 4.1 Review of Environmental Good Practice within the Tourism Sector </li></ul>
    6. 6. Sustainable tourism <ul><li>‘ Sustainable tourism development meets the needs of present tourists and host regions, while protecting and enhancing opportunities for the future. It is envisaged as leading to the management of all resources in such a way that economic, social and aesthetic needs can be fulfilled, while maintaining cultural integrity, essential ecological processes, biological diversity and life support systems’ </li></ul><ul><li>(UNWTO,1998) </li></ul>
    7. 7. Sustainable tourism <ul><li>Happy tourists </li></ul><ul><li>+ </li></ul><ul><li>Happy locals </li></ul><ul><li>+ </li></ul><ul><li>Profitable tourism businesses </li></ul><ul><li>+ </li></ul><ul><li>A clean, high quality environment </li></ul><ul><li>= </li></ul><ul><li>Sustainable tourism </li></ul>
    8. 8. Sustainability issues need a continual cycle of information and improvement Business Practice Education & Training
    9. 9. Project 1 <ul><li>Review of Good Environmental Policy and Practice in the Tourism Sector </li></ul>
    10. 10. Rationale and context <ul><li>Legislative requirement </li></ul><ul><ul><li>EU 6 th Environment Programme (2002-2012) </li></ul></ul><ul><ul><li>EU Sustainable Development Strategy 2006 </li></ul></ul><ul><ul><li>EU Water Framework Directive 2000 </li></ul></ul><ul><ul><li>Kyoto Protocol on Greenhouse Gas Emissions 1997 </li></ul></ul><ul><li>Overarching need to ensure the ‘sustainability’ (‘durability’) of the tourism industry in Ireland </li></ul><ul><li>Increasing consumer expectation / demand </li></ul>
    11. 11. Objectives <ul><li>To establish a baseline of good environmental practice in the tourism industry </li></ul><ul><li>To identify representative case studies </li></ul><ul><li>To recommend standards of good environmental policy and practice within the sector </li></ul><ul><li>To identify effective means of promoting good environmental practice within Ireland </li></ul>
    12. 12. Methodology <ul><li>250 businesses surveyed </li></ul><ul><ul><li>Transport </li></ul></ul><ul><ul><li>Accommodation </li></ul></ul><ul><ul><li>Attractions </li></ul></ul><ul><ul><li>Activities </li></ul></ul><ul><ul><li>Destinations </li></ul></ul><ul><li>Survey was supplemented by Tourism Business and Employment Survey </li></ul>
    13. 13. Key findings <ul><li>The sector is undecided on whether its impact on the environment is positive or negative </li></ul><ul><li>The industry considers itself well informed on environmental legislation </li></ul><ul><li>It believes that the main drivers for improved environmental management in tourism are (a) costs and (b) customer needs </li></ul><ul><li>The majority of the industry doesn’t see good environmental performance as a potential point-of-differentiation from its competition </li></ul><ul><li>Accommodation appears to be best developed </li></ul>
    14. 14. Case studies <ul><li>14 case studies </li></ul><ul><li>Practical examples of good practice designed to stimulate wider interest within all sectors of Irish tourism </li></ul><ul><li>They focus on a variety of areas including energy efficiency, waste management, purchasing policy and accreditation </li></ul>
    15. 16. Project 2 <ul><li>Weaving Sustainability Issues into </li></ul><ul><li>Tourism Education and Training </li></ul>
    16. 17. Rationale and context <ul><li>Sustainability needs to be an integral part of the education process </li></ul><ul><li>Review coincides with </li></ul><ul><ul><li>National Strategy for Education for Sustainable Development (Ireland) </li></ul></ul><ul><ul><li>UN Decade for Education for Sustainable Development 2005-2014 </li></ul></ul>
    17. 18. Objectives <ul><li>Identify and assess Irish validated tourism and hospitality related programmes in order to identify the shortfalls and strengths in relation to sustainability issues within these programmes </li></ul><ul><li>Identify international best practice in relation to sustainability content and issues in tourism education and training programmes </li></ul><ul><li>Identify and develop suitable content in the area of sustainability, for inclusion in education and training programmes. </li></ul>
    18. 19. Research Elements
    19. 20. Research approach
    20. 21. Research undertaken by DIT <ul><li>School of Hospitality Management and Tourism </li></ul><ul><li>Tourism Research Centre </li></ul><ul><li>Expert Advisory Panel: </li></ul><ul><ul><li>Professor Richard Butler, University of Strathclyde </li></ul></ul><ul><ul><li>John Swarbrooke, Sheffield Hallam University </li></ul></ul><ul><ul><li>Professor John Tribe, University of Surrey </li></ul></ul><ul><ul><li>Dr Rebecca Hawkins, Oxford Brookes University </li></ul></ul><ul><ul><li>Professor Frederic Dimanche, CERAM Sophia Antipolis </li></ul></ul><ul><ul><li>Leo McMorrow, Fáilte Ireland </li></ul></ul>
    21. 22. Database Summary
    22. 23. Programmatic Content Analysis – Key Findings <ul><li>Limited explicit identification of sustainability issues </li></ul><ul><li>Little or no systematic treatment of sustainability </li></ul><ul><li>Dealt with in higher level, elective modules </li></ul><ul><li>Can gain qualification with little / no exposure to sustainability issues / concepts </li></ul><ul><li>Relevant issues not explicitly addressed from sustainability perspective e.g. waste management </li></ul><ul><li>Sustainability most prominent in ‘tourism’ </li></ul><ul><li>Sustainability - minor element in Hospitality & Culinary Arts e.g.– from statutory perspective </li></ul><ul><li>Overall: discretionary incorporation </li></ul>
    23. 24. Stakeholder Consultations – Key Findings <ul><li>Discretion of individual lecturer to incorporate </li></ul><ul><li>Prevalence of environmental issues </li></ul><ul><li>Specific modules on ‘sustainability’ in 4 ITs, planned in 2 ITs – at higher levels </li></ul><ul><li>Most likely to be addressed in tourism programmes, followed by hospitality </li></ul><ul><li>Very limited in Culinary, Bar & other skills programmes </li></ul><ul><li>Overall: greater appreciation of ‘sustainability’ within the tourism framework </li></ul>
    24. 25. Stakeholder Consultations – Key Findings <ul><li>Sustainability – a poorly understood higher level concept, rather than guiding framework </li></ul><ul><li>Delivery methods: case study, guest lecturer, field work, site visit - grounded in reality </li></ul><ul><li>Scarcity of Irish resource materials </li></ul><ul><li>Heavy reliance on newspaper articles etc. </li></ul><ul><li>Need for some theoretical treatment at all levels </li></ul><ul><li>Practical application of theoretical concept </li></ul><ul><li>Need progressive / tiered approach to delivering the concept </li></ul>
    25. 26. Phase II
    26. 27. International Best Practice Review – Key Findings <ul><li>Greatest depth on tourism specific programmes </li></ul><ul><li>Explicit systematic treatment of sustainability issues incorporated into dedicated modules, which are more prevalent at higher levels </li></ul><ul><li>Gradual introduction of principles into tourism </li></ul><ul><li>Triple Bottom Line – but environmental usually more attention, especially at skills level </li></ul><ul><li>Culinary Arts: integration where appropriate, rather than explicitly address - Food, Culture and Society </li></ul><ul><li>Cultural diversity main socio-cultural issue addressed </li></ul>
    27. 28. Phase III
    28. 29. Issues & Considerations <ul><li>Diverse audience: aims must be flexible & adaptable according to: </li></ul><ul><ul><li>Student need </li></ul></ul><ul><ul><li>Programme / module type & level </li></ul></ul><ul><ul><li>Individual institutional requirements </li></ul></ul><ul><li>Future proofing: sustainability debate & agenda constantly evolving </li></ul>
    29. 30. Overarching Principles <ul><li>All students, regardless of level & discipline, should receive grounding in general sustainability issues , in addition to subject specific consideration of sustainability issues relevant to their specialism </li></ul><ul><li>Progressive approach to teaching & learning, incorporating both theoretical & practical elements at all levels as appropriate </li></ul><ul><li>Dedicated modules addressing sustainability issues, where available, should form part of the core programmatic requirements </li></ul><ul><li>Linkages across modules and throughout the programme should inform the teaching of sustainability and ensure its holistic nature is effectively communicated to students </li></ul><ul><li>Institutions own practices e.g. kitchen practices, inform teaching and learning. </li></ul>
    30. 31. Programme Learning Outcomes: Level 5
    31. 32. Indicative Programme Content: Level 5
    32. 33. Key Issues <ul><li>Tradition teaching & learning strategies assume true & valid answer </li></ul><ul><li>Sustainability: no universal, unchallenged truths </li></ul><ul><li>Challenge students to take ownership of learning experiences </li></ul><ul><li>Broad brush at lower levels; more depth & breath at higher levels </li></ul><ul><li>Integrate & continuously re-evaluate development of content, delivery style & assessment methods </li></ul><ul><li>Different delivery styles appropriate to different programmes/levels etc. </li></ul>
    33. 34. Final Thoughts <ul><li>Definition of Sustainability </li></ul><ul><li>Don’t get hung up on terminology </li></ul><ul><li>‘ Sustainability’, not just ‘Sustainable Tourism’ </li></ul><ul><li>Holistic, strategic approach </li></ul><ul><li>Talk with others </li></ul><ul><li>Share resources </li></ul>
    34. 35. Further Environmental Research <ul><li>Implications of climate change for tourism (July 08) </li></ul><ul><li>Measurement of the carbon footprint of the tourism industry (08-09) </li></ul><ul><li>Environmental and social impacts of holiday homes (08) </li></ul><ul><li>Identification of quality waters for tourism (08) </li></ul><ul><li>Publication of visitor attitudes on </li></ul><ul><ul><li>Litter (May 08) </li></ul></ul><ul><ul><li>Water quality (June 08) </li></ul></ul><ul><ul><li>Wind farms (June 08) </li></ul></ul>
    35. 36. Contacts: [email_address] [email_address]