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The Other Home - Corporate Presentation


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'The Other Home' is an, India-focused, specialized Vacation Rental, Homestays and Outdoor Vacations enabler. We bring together property owners and vacationers to create the dream holiday experience.

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The Other Home - Corporate Presentation

  1. 1. The Other Home Corporate Presentation December 2010
  2. 2. International Tourism Industry International Tourist Arrivals (ITAs), 2001-10 (Figures in Million) Source: World Tourism Organization ( <ul><ul><li>International Tourist Arrivals was totaled 642 million between January and August 2010, expecting to increase in the range of 5%-6% over the full year. </li></ul></ul>
  3. 3. International Tourist Arrivals by Country of Destination. 2008 and 2009 (Figures in Million) Top 10 Destination – Country wise <ul><ul><li>Out of a global total of 880 million tourists in 2009, India was ranked at 41 st place, still a long way to be among top 10 destinations in the world. </li></ul></ul>Source: World Tourism Organization ( 2009 2008
  4. 4. <ul><li>Foreign tourist arrivals jumped to 2.6 million between January-June 2010 compared to 2.4 million in January-June in 2009. </li></ul><ul><li>There is a need to offer unique experience to international tourists. </li></ul><ul><li>International tourists are used to booking their stay online. They have to depend on local travel agents to find a place to stay. </li></ul>International Tourists Statics Foreign Tourist Arrivals (FTAs), 2006-10 (Figures in Million) Source: Indian Tour Operator Promotion Council; Ministry of Tourism and Culture <ul><ul><li>India’s performance in tourism sector has been quite impressive over this decade. </li></ul></ul>6.1 Foreign Tourist expected between July-December 2010
  5. 5. Key Tourist Destinations <ul><li>The demand for travel and tourism in India is expected to grow by 8.2% between 2010 and 2019 and will place India at the third position in the world. </li></ul><ul><li>India is projected to become the fifth fastest growing business travel destination from 2010-2019 with an estimated real growth rate of 7.6%. </li></ul><ul><li>The top 10 states in terms of number of foreign tourist visits (2009) : </li></ul><ul><li>Top 3 : Tamil Nadu: 2.37 million; Maharashtra: 2 million; Delhi: 1.96 million </li></ul><ul><li>Remaining : Uttar Pradesh, West Bengal, Rajasthan, Andhra Pradesh, Kerala, Bihar and Himachal Pradesh. </li></ul>Top Ten Destination– Foreign Tourists, 2009 <ul><ul><li>North East and Central India is still unexplored area. </li></ul></ul>Source: Tourism Satellite Accounting (TSA) research, released by WTTC and its strategic partner Oxford Economics (March 2009)
  6. 6. <ul><li>Most of the domestic travelers look for cost effective stay options at vacation destinations </li></ul><ul><ul><li>Major tourists fight for reserving State Tourism owned properties e.g. MTDC, GTDC, HTDC, KTDC, TTDC </li></ul></ul><ul><li>Currently, booking through online is not very prevalent among domestic travelers and find anything that is available at random </li></ul>Domestic Tourists Statics Domestic Travelers, 2006-10 (Figures in Million) Source : Ministry of Tourism and Culture <ul><ul><li>Describing domestic tourism is the “backbone” of India Tourism Industry. </li></ul></ul>
  7. 7. Key Tourist Destinations <ul><li>Owning to fast economic growth, domestic tourism industry also facing challenge from outbound travel market. </li></ul><ul><ul><li>Most of the outbound travelers spend large money compared to domestic travelers. </li></ul></ul><ul><li>The contribution of top 10 States was about 88% to the total number of domestic tourist visits during 2009. </li></ul>Source: Ministry of Information & Publicity; India Outbound Tourism Analysis (Tourism Australia, April 2010) Top Ten Destination – Domestic Tourists, 2009 The top ten States in terms of number of domestic tourist visits (2009): Andhra Pradesh - 157.5 millions Uttar Pradesh - 134.8millions Tamil Nadu - 115.8 millions Karnataka - 32.7 millions Rajasthan - 25.6 millions Maharashtra - 23.7 millions Madhya Pradesh - 23.1 millions Uttarakhand - 21.9 millions West Bengal - 20.5 millions Gujarat - 15.9 millions <ul><ul><li>Outbound travel from India has increased from 3.5 million in 2000, to 7.8 million in 2009. </li></ul></ul>
  8. 8. Various Categories of Tourism Eco Tourism Culture Tourism Pilgrimage Tourism Adventure Tourism Medical Tourism Wildlife Tourism <ul><ul><li>Some other tourism categories wellness, Spiritual, Heritage, Rural and Beach Tourism is also catching up very fast. </li></ul></ul>
  9. 9. Online Booking in India <ul><li>85% of users in India intends to make online purchases over the next 6 months. </li></ul><ul><li>Low internet penetration and lack of confidence in using credit card credentials are still the key hindrance for online shopping in India. </li></ul><ul><ul><li>With the advent of travel sites, the numbers of users using online booking system are increasing. </li></ul></ul>Source: The Nielsen Company (March 2010) More than 27,000 internet users in 55 markets from Asia-pacific, Europe, Middle East, North America and South America.
  10. 10. The Other Home <ul><ul><li>Holiday Homes </li></ul></ul><ul><ul><li>Adventure/Outdoors </li></ul></ul><ul><ul><li>Homestays </li></ul></ul><ul><ul><li>The Other Home is set up to organise the growing Holiday Homes (vacation rental), Homestay and Adventure/Outdoor industry in India and market it under a strong brand. </li></ul></ul>
  11. 11. <ul><li>Started in July 2010, the company is setting up a pan-India network of properties to deliver an unique experience of authentic India. </li></ul><ul><li>The company has a strong marketing network in different cities across the globe. The company is funded by people from IIMs and CEOs and MDs of large companies. In our advisory board, there are people from construction, financial, advertising, education, real estate and technology industry. </li></ul><ul><li>It will create a platform for property agents/home owners/state tourism organizations/travel agents/booking partners to effectively manage India $5 billion market for online vacation booking. </li></ul>The Other Home - Background <ul><ul><li>'The Other Home', an India-focused, specialized Vacation Rental, Homestays and Outdoor Vacations enabler. </li></ul></ul>
  12. 12. Business Process State Tourism Properties Home Stay / Bed and Breakfast Properties Home Owners (Vacation Rental) Property Agents Domestic Tourists Foreign Tourists <ul><li>Function </li></ul><ul><li>List of different properties </li></ul><ul><li>Online Booking </li></ul><ul><li>Quality Maintenance </li></ul><ul><li>Review Engine </li></ul>Travel Agents
  13. 13. Organization Structure <ul><ul><li>The company is angel funded and mentored by IIMs and ex-civil servants fraternity. </li></ul></ul>Strategy and Operation Officer Financial Controller Angel Funders / Mentors Chief Executive Officer Sr. Manager (Marketing) Marketing Officer Technology Officer Sr. Manager (IT)
  14. 14. Thank You!!! Jaspal Singh Email: Phone: +91-11-2598 05380 / 6508027 Mobile: +91-9958835533