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The Art Of Evangelism And Storytelling - Guest Lecture

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A guest lecture I gave for Columbia University (NYC) on the art of storytelling and why evangelism is more important in marketing than ever before.

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The Art Of Evangelism And Storytelling - Guest Lecture

  1. 1. The Art Of Evangelism Why storytelling beats marketing Theo Priestley Nov, 2015
  2. 2. Theo Priestley Technology Evangelist, Advisor, Forbes Twitter: @ITredux http://www.linkedin.com/in/theopriestley
  3. 3. Storytelling Is In Our DNA
  4. 4. The Core Of Evangelism • Create a transparent story  The product is not the message • Create an inspiring story  Drive action from emotion, relationship from reaction • Be opinionated  Avoid “Sycophanticide” and the Echo Chamber • Adapt constantly  Pivot, pivot, pivot: Don’t be afraid to try something new • Connect the dots inside and out  Be the glue between the organization and the customer
  5. 5. Evangelism Answers 5 Questions Why your product or service exists How it can resolve a pain or need, and How it can make a difference Where the value in using the solution or service comes from Who will it help the most, and Who has it already helped When can I get my hands on it, and When will it make a difference
  6. 6. Why Evangelism Over Other Methods?
  7. 7. Don’t Let Storytelling Die
  8. 8. Above All Else – Love Your Story

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