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Intervention Design workshop at Medialab Amsterdam/DSS

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Design workshop for fresh interns at Medialab Amsterdam / Digital Society School about the first two phases of the Intervention Design methodology. More info here: www.studiohyperspace.net/interventiondesign.

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Intervention Design workshop at Medialab Amsterdam/DSS

  1. 1. medialab amsterdam: fictional world building
  2. 2. 2.00-2.20pm Getting to know each other and introduction into current state of design. 2.20-2.30pm Explanation of the intervention design model. Making teams. 2.30-3.10pm Explore phase: development exploration. PRESENTATIONS 3.30-4.20pm Fantasize phase: fictional world building part #1. PRESENTATIONS 4.30-5.00pm Fantasize phase: fictional world building part #2 PRESENTATIONS 5.30pm finish. schedule for this afternoon
  3. 3. who is theo ploeg (@theoploeg)?
  4. 4. what i do?
  5. 5. ;- )
  6. 6. ‘build a fictional world based on probable and preferable developments that is a starting point for design ideation and experimentation.’ today’s goal
  7. 7. lanier, rushkoff, morozov & keen: everything is wrong
  8. 8. triodos bank: ’we live in a wonderful time’
  9. 9. marshall mcluhan (1911-1980)
  10. 10. ‘the medium is the massage’ (1967)
  11. 11. ‘societies have always been shapes more by the nature of the media by which men communicate than by the content of the communication’ media = technology = extension
  12. 12. We invent a new media technology The new media technology alters our sense ratios The altered sense ratio alters our perception The altered perception changes the way we think With a new way of thinking we create new models of reality New models of reality give rise to new inventions McLuhan’s cycle of change ‘we shape our tools and tools shape us’, Marshall McLuhan mcluhans cycle of change
  13. 13. speculative design
  14. 14. reinventing the future
  15. 15. ‘Design today is concerned primarily with commercial and marketing activities but it could operate on a more intellectual level. It could place new technological developments within imaginary but believable everyday situations that would allow us to debate the implications of different technological futures before they happen.’ antony dunne & fiona raby
  16. 16. life support (2008), revital cohen & tuur van balen
  17. 17. what design can do conference in amsterdam
  18. 18. intervention design explained by irving wladawksy-berger ‘Design processes have become increasingly complex, so the acceptance of new design becomes equally complex, The design of the intervention - the introduction and integration of design into the status quo - is even more critical to the succes of design than the design artifact itself.’
  19. 19. 19winnaar young dutch designer award 2017
  20. 20. 20DIY surgery robot
  21. 21. 2.20-2.30pm introducing the intervention design model
  22. 22. intervention design a speculative approach to designing for the new world by studio hyperspace explore fantasize ideate experiment evaluate translate intervention design model fictional world building create tell the intervention design model
  23. 23. intervention design a speculative approach to designing for the new world by studio hyperspace explore fantasize ideate experiment evaluate translate intervention design model fictional world building create tell the intervention design model
  24. 24. the handmaid’s tale || black mirror’s waldo
  25. 25. explore phase: development exploration WHAT? Make an inventory of current developments and probable changes. WHY? To get a clearer view on what is going on in the world and how the wold is changing. HOW? By identifying developments in current society and thinking through their consequences. TOOLS? Brainstorming/Mind mapping Levels of impact (micro, meso, macro) DESTEP (demographic, economic, social, technological, ecological, political)
  26. 26. intervention design a speculative approach to designing for the new world by studio hyperspace explore phase: development exploration 1/3 relevant current developments mind map
  27. 27. intervention design a speculative approach to designing for the new world by studio hyperspace explore phase: development exploration 2/3 levels of impact micro meso macro
  28. 28. intervention design a speculative approach to designing for the new world by studio hyperspace explore phase: development exploration 3/3 DESTEPDESCRIBE DEVELOPMENT DEMOGRAPHIC ECONOMIC SOCIAL TECHNOLOGICAL ECOLOGICAL POLITICAL
  29. 29. explore phase: development exploration 2.30-3.10pm
  30. 30. fantasize phase: fiction world building WHAT? Building a fictional world on the basis of the development framed in the explore phase. WHY? To get the mood of thinking about the near future instead of the now. HOW? By selecting a development and build a world around the changes it will fuel. TOOLS? McLuhan’s four laws of media Storytelling Fictional persona building
  31. 31. fantasize phase: steps TRANSLATE Translate your chosen en framed development to the future using McLuhan’s four laws of media. CREATE Use this translation as input to create a fictional world. Make sure you describe the world detailed enough (micro, meso, macro). TELL Tell the story of one (or more) of the persona’s living in your fictional world.
  32. 32. intervention design a speculative approach to designing for the new world by studio hyperspace fantasize phase: translate (McLuhan’s four laws of media tetrad) MEDIUM ENHANCES REVERSES INTO RETRIEVES OBSOLESCES extends, amplifies, enhances some (human) capacity when pushed to extreme, reverse into opposite intention makes an older medium obsoleteretrieves experience or medium from the past
  33. 33. intervention design a speculative approach to designing for the new world by studio hyperspace fantasize phase: create world SHOW YOUR FICTIONAL WORLD
  34. 34. intervention design a speculative approach to designing for the new world by studio hyperspace fantasize phase: create persona SHOW YOUR PERSONA (DRAW!) HARD DATA INTERESTS + VALUES GOALS + DREAMSNEEDS + USAGE
  35. 35. fantasize phase: fictional world building part #1 3.30-4.20pm
  36. 36. intervention design a speculative approach to designing for the new world by studio hyperspace fantasize phase: tell story INCENTIVE COMPLICATION RESOLUTION PROTAGONIST ANTAGONIST
  37. 37. fantasize phase: fictional world building part #2 4.30-5.00pm
  38. 38. thanks! mail me if you want more info: theo@studiohyperspace.net

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