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Why is Social Media Marketing Like Thanksgiving?

Nancy A. Shenker
Nancy A. Shenker
Nancy A. ShenkerFounder and CEO, theONswitch marketing: brand & content strategist/speaker/innovator

Gobble, gobble, gobble! Feast on this fun and simple overview of the basics of social media marketing -- and what it has in common with our day of family and feasting! Invite us to come to your next meeting or event -- we teach fun, interactive workshops about social media marketing, branding, PR for the digital age, Pinterest, and more!

Why is Social Media Marketing Like Thanksgiving?

1 of 11
10 ways social
media marketing
is like
Thanksgiving




    © 2012 theONswitch. Do not copy, quote, or post online without written permission.
your brand is your centerpiece!
 fresh

 unique

 looks appetizing

 meaty & juicy

 stuffed, not overstuffed

 goes well with side dishes


         © 2012 theONswitch. Do not copy, quote, or post online without written permission.
think before you cook!
 allow enough time

 be value-minded, but not
 cheap

 innovate (but don’t serve
 weird food)




      © 2012 theONswitch. Do not copy, quote, or post online without written permission.
use fresh ingredients!
 create a production “system”

 offer quirky facts

 share infographics

 shout-out/support

 great content = the
 marshmallows atop the
 yams!


      © 2012 theONswitch. Do not copy, quote, or post online without written permission.
invite the guests you want!
 target the fattest birds

 network

 friend/follow

 “feed” your prospects




      © 2012 theONswitch. Do not copy, quote, or post online without written permission.
build a loyal community!
 new customers/clients
 can come from
 anywhere

 reward referrals/shout-
 outs




      © 2012 theONswitch. Do not copy, quote, or post online without written permission.

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Why is Social Media Marketing Like Thanksgiving?

  • 1. 10 ways social media marketing is like Thanksgiving © 2012 theONswitch. Do not copy, quote, or post online without written permission.
  • 2. your brand is your centerpiece! fresh unique looks appetizing meaty & juicy stuffed, not overstuffed goes well with side dishes © 2012 theONswitch. Do not copy, quote, or post online without written permission.
  • 3. think before you cook! allow enough time be value-minded, but not cheap innovate (but don’t serve weird food) © 2012 theONswitch. Do not copy, quote, or post online without written permission.
  • 4. use fresh ingredients! create a production “system” offer quirky facts share infographics shout-out/support great content = the marshmallows atop the yams! © 2012 theONswitch. Do not copy, quote, or post online without written permission.
  • 5. invite the guests you want! target the fattest birds network friend/follow “feed” your prospects © 2012 theONswitch. Do not copy, quote, or post online without written permission.
  • 6. build a loyal community! new customers/clients can come from anywhere reward referrals/shout- outs © 2012 theONswitch. Do not copy, quote, or post online without written permission.
  • 7. don’t forget to “speak” too! boomers still like human connection integrate social media with traditional marketing always be on the look-out for new prospects © 2012 theONswitch. Do not copy, quote, or post online without written permission.
  • 8. mind your manners! be respectful share don’t take over (or up-end the table) avoid family fights © 2012 theONswitch. Do not copy, quote, or post online without written permission.
  • 9. share travels & “family” news! notes section on Facebook foursquare e-newsletters, postcards, and event snail mail © 2012 theONswitch. Do not copy, quote, or post online without written permission.
  • 10. take family photos! instagram pinterest video © 2012 theONswitch. Do not copy, quote, or post online without written permission.
  • 11. enjoy the feast (and keep in touch!)! © 2012 theONswitch. Do not copy, quote, or post online without written permission.