Resume as of 1/19 (updates in process)

1. expertise
• Business Strategy & Innovation
• Content Strategy & Writing
• Line Management & Mentoring
• Marketing Planning
• Cross-Generational Collaboration
• Utilizing Technology to Build
Effective Content Marketing
Programs
• Brand Building | Integrated
Communications| Digital Media
(all platforms)
• New Business Development
• Strategic Event Management &
Community-Building
• Training | Coaching | Motivational
Speaking
experience
featured in
THEONSWITCH, LLC.
Founder and Principal | New York, NY | 2003 – Present
• Grew from start-up to nearly $1 million in gross revenue
in <5 years
• Rebranded/branded and built digital platforms and
strategic content communities for 50+ companies,
resulting in >25% revenue increases. Industries include
SaaS, retail, lifestyle, luxury, education, real estate, health,
technology, and business services. Delivered 40% growth
in one quarter for tech start-up; 2,500 new B-to-B leads in
just 30 days
• Created and launched award-winning site (www.sheBOOM.com),
serving as publisher and spokesperson; wrote/produced
four business books under own imprint
• Developed communications strategies for all conventional
and digital media forms including online, experiential
(events and conferences), broadcast, and print
• Hire, train, and mentor marketing professionals at all
levels, established intern curriculum
• Teach workshops at national industry events about AI,
content marketing, women’s entrepreneurship, innovation,
and other topics. Write for business and consumer media,
including HuffPost
CONTENT STRATEGY
& MANAGEMENT
Deliver growth, ROI,
sales efficiency, and
brand awareness through
targeted, compelling,
and effective content
marketing strategy and
award-winning execution
PUBLISHING EXPERIENCE
Diverse marketing, editorial, and management experience
during seven years in the business and consumer
publishing industry, including Warren Gorham & Lamont,
Appleton Century Crofts, (a division of Prentice Hall), and
Matthew Bender including:
• Managed product acquisition and launches; leading sales
team training
• Staffed and relocated marketing services department for
major business publisher
• Edited manuscripts and built relationships with authors
REED EXHIBITIONS, DIVISION OF REED ELSEVIER
Senior Vice President | Norwalk, CT | 2001 – 2003
• CMO for the world’s largest trade show and fan festival
organizer (producers of ComicCon)
• Launched highly successful marketing campaigns and
business events across 40 industries
• Despite the contraction in the trade show industry due
to the 9/11 economic fallout, was a key contributor in
growing corporate contribution 6% to $55M in profitable
trade show launches
• Re-engineered marketing and reduced outside service
agencies from 28 to 4
• Earned first place on the “Trade Show Week 200” list
three consecutive years
• Crafted company strategic plan and researched growth
sectors, recommending expansion into consumer events
(e.g., ComicCon), which now represents 30% of company
revenues; led global marketing work team
• Managed brand development, corporate positioning,
research, and public relations
MASTERCARD INTERNATIONAL
VP Integrated Marketing | Purchase, NY | 1995 – 2001
• Facilitated brand and marketing initiatives within “Priceless”
framework; created integrated communications to tell the
brand story to employees, partners, and media
• Developed wide-range of programs and initiatives across
multiple media platforms
• Launched new products and spearheaded numerous
successful national events
• Reorganized marketing services function and transitioned it
from production group to consulting team
CITIBANK
VP| New York, NY | 1983 – 1985 | Returned 1986 – 1995
• Re-branded branch banks nationally; trained and
motivated diverse work teams
• Led most successful branch re-launches in bank history
to-date, Connecticut expansion and Flushing re-launch
(a highly diverse community, involving multicultural
marketing approach)
• Developed direct marketing segmentation strategy,
involving complex data analysis and targeting
• Managed work teams of up to 60, and successfully managed
downsizing due to economy, without any impact on
revenue-generation
speaking
& teaching
• BIA/Kelsey
• Interbike
• American Camp Association: National
and Tri-State Conferences
• Health Care Exhibitors Association
• New York State Restaurant Association
• Nightclub & Bar Show
• SCORE
• Jellystone National Park Camp
Resorts Symposium
• Constant Contact workshops,
other local/national events
• Former Adjunct Professor, New
York University
• Cornell University Women’s Conference
publications
BOOKS & E-BOOKS
• Embrace the Machine (AI series)
• Don’t Hook Up with the Dude
in the Next Cube: 200+ Career
Secrets for 20-Somethings
• Bitch Slap: When Women
Misbehave at Work
• The Sins of Social Media and How
to Avoid Them
NEW YORK UNIVERSITY
Graduate Diploma - Book Publishing
(Masters equivalent)
Thesis: “The Status of Women in
the Publishing Industry”
UNIVERSITY OF MICHIGAN
A.B., English and Psychology with
Honors
education
CORNELL UNIVERSITY
SUMMER SESSION
English and Psychology
KELLOGG EXECUTIVE
COMMUNICATIONS
PROGRAM
activities
PROFESSIONAL
• Non-profit Volunteer (current and past): Defy Ventures,
MOUSE
• Former President, Chappaqua-Millwood Chamber of Commerce
• Former President, Women in Communications Westchester/
Fairfield
• Yonkers Partners in Education (former Board Member)
• PENCIL
PERSONAL
• Travel
• Baking
• Cycling
• Weight Training
• Knitting
• Reading
NANCYA.SHENKER
C: 914-673-2800
O: 800-515-1958
E: nashenker@gmail.com
PIONEERING|PROLIFIC|CREATIVE|SAVVY|UNCONVENTIONAL|TENACIOUS|GENUINE
DIGITAL COMMUNITIES & MEDIA
More than 500 original content
contributions to:
• HuffPost
• New York Times
• Nightclub & Bar website
• Mogul
• Camping Magazine
• MJ Magazine and Marijuana
Business Magazine
• New York Enterprise Report
(now SmartCEO)
• The Daily Infographic
• Other varied business/consumer
media -- digital and print