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BlogWest: Blog Content Strategies

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This was a presentation for BlogWest 2013 on things you can do to create and publish great content.

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BlogWest: Blog Content Strategies

  1. 1. Blog Content Simple strategies to write engaging content for your readers @redpaperclipSaturday, 9 March, 13
  2. 2. “I hate quotations.Tell me what you think.” -Ralph Waldo EmersonSaturday, 9 March, 13
  3. 3. What to expect today: • Define • Determine • Develop • ‘Duplicate’ (that starts with a ‘D’)Saturday, 9 March, 13
  4. 4. Who are We? Why should you care?Saturday, 9 March, 13
  5. 5. “90% of everythingis CRAP” • (Theodore) Sturgeon’s Law,1958 • Written in defense of Science Fiction against attacks by people who selected the worst work to make an example of. • Even more applicable in blogging because what makes great content has been ignored by so many. • This is why there are still so many success stories among blogs, and why they will remain successful.Saturday, 9 March, 13
  6. 6. What is Content? What is content to you?Saturday, 9 March, 13
  7. 7. Saturday, 9 March, 13
  8. 8. Your Content...Saturday, 9 March, 13
  9. 9. Audit Audience.Saturday, 9 March, 13
  10. 10. Audit Your Focus.Saturday, 9 March, 13
  11. 11. Audit YourContent Mission. I help ___ to ___ so that _______.Saturday, 9 March, 13
  12. 12. Audit ContentLayout. • Layout • Navigation • Audience Expectations • Your Mission and DreamSaturday, 9 March, 13
  13. 13. Audit Languageand Tone.Saturday, 9 March, 13
  14. 14. Audit ContentTypes.Saturday, 9 March, 13
  15. 15. Types of Posts. • Breaking News/Briefs/Reportage • Personal stories • How-tos/DIYs • Opinion/Op-eds/Essays • Research/Academic Work • Investigative/DocumentarySaturday, 9 March, 13
  16. 16. Audit YourHeadlines. • Informative • Entertaining • ContradictorySaturday, 9 March, 13
  17. 17. Audit YourCommunity.Saturday, 9 March, 13
  18. 18. Audit Questions?Audit Answers. • Who are your people? • What are you seeking to do in the world? • What are you offering them? How will it work? • Where are your people and what are they doing when they get here? • What’s working? What’s missing?Saturday, 9 March, 13
  19. 19. Writing Content:The Truth.Saturday, 9 March, 13
  20. 20. More Truth... “Nothing is original. Nothing.” Jim JarmuschSaturday, 9 March, 13
  21. 21. FAIL = LOVE!Saturday, 9 March, 13
  22. 22. My WritingProcess. It can feel like this...Saturday, 9 March, 13
  23. 23. My WritingProcess. but look like this (sometimes).Saturday, 9 March, 13
  24. 24. Tofu Marinade:Content Writing.Saturday, 9 March, 13
  25. 25. “Marinade?!” • Complexity and simplicity • It “cures” whatever sits in it • Marinades take time to taste greatSaturday, 9 March, 13
  26. 26. “Blend YourIngredients.”Saturday, 9 March, 13
  27. 27. “Work It In.” • Talk to a spouse or trusted source • Post about the topic BEFORE the post publishing date • Use social media as a springboardSaturday, 9 March, 13
  28. 28. “Seal in Flavour.Sear in Flavour.”Saturday, 9 March, 13
  29. 29. “Plate it.”Saturday, 9 March, 13
  30. 30. “Tasting!”Saturday, 9 March, 13
  31. 31. Leftovers!Saturday, 9 March, 13
  32. 32. Rewrite.Saturday, 9 March, 13
  33. 33. Reuse.Saturday, 9 March, 13
  34. 34. Repurpose.Saturday, 9 March, 13
  35. 35. Lastly, • Four D’s • QuestionsSaturday, 9 March, 13
  36. 36. Questions?Saturday, 9 March, 13
  37. 37. Thanks! @redpaperclipSaturday, 9 March, 13

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