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LASHRM13 The Social Community Shift in Business

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LASHRM13 The Social Community Shift in Business

  1. 1. Presentation for LASHRM13: Crystal Miller
  2. 2. I AM... WorkBrand PRSCamp BrandedStrategies.Com TalentNet TChat TheOneCrystal.com
  3. 3. 1 Defining the Shift 2 Developing Community Strategy 3 Building the Community 4 Launching the Community5 Maintaining the Community
  4. 4. 3 DEFINING 2 CHARACTERISTICS THE “AKA” 1DEFINE IT
  5. 5. 1 BLOG 2 BULLETIN BOARD / NING NETWORK 3 FACEBOOK 4 TWITTER5 LINKEDIN
  6. 6. IF YOUR COMMUNITY WERE HAVING ACONVERSATION ABOUT YOUR COMPANY
  7. 7. 6 INSTAGRAM 7 PINTEREST 8 FOURSQUARE 9 CHATROOM10 DRUPAL, OWN COMMUNITY SITE
  8. 8. 1 3 5Strengthen SEO CRMYour Brand 2 4 6Value-Add for Money Competitive Your Target Peer PressureGroup/Users
  9. 9. Internally Externally• Survey Employee • Social Audit Groups • Communication• Email Usage Reporting Reports • Applicant Fall-Off• Avg # of Meetings • Days-to-Fill• Cost Analysis
  10. 10. • Increased Acceptance of SaaS & Cloud Technology Technology • Frustrations w/ current systems limitations & underutilization Changed • Remote Workforces • Leadership Style Shift from “Management” to EngagementOrganizations • “Meeting Overload” Avg 13 phone, web & in-person meetings/wk Evolved • Employee Mentality shift in from “Company Man” to “Individualism” (What’s In It For Me?) “Workers” • Mobile Workers need info & to connect the way they do personally to Evolved get work done.
  11. 11. • Increased Acceptance of Saas, Cloud, & Mobile Tech Technology Changed • Societal Adoption of Business Presence in Social • Increased focus on “Talent Attraction” & Recruitment MarketingOrganizations • Increased involvement in employee referrals & internal mobility Evolved • Tightening job market for both candidates & employers Result? “Peer • “Keeping Up With the Joneses” Pressure”
  12. 12. Fostering Capturing Streamlining Employee InstitutionalCommunication Collaboration Knowledge Connecting Digitizing Systems & Processes Disparate Data
  13. 13. • Clearly Identify Benefits for both the business & the community members Objectives • Operational: Who will own & maintain the community? • Tech: What systems will the community need to interact?Implications • Develop a roadmap that prioritizes desired features & functionality forFeatures/Fun both business & community members ctions
  14. 14. • Select a platform that meets needs of thePlatform strategy and features/function roadmap • What defines success? How & Who willMetrics measure? • Develop an implementation plan for activationExecute & adoption plan for long-term success
  15. 15. BUILDING BLOCKS:WHAT DOES IT TAKE?? • Commitment • Strategy • Content • Members
  16. 16. Your first option is to build a community from scratch. This is goingto take a higher commitment of time & money. 1Second option is to join/use an exisiting community to share yourmessage. 2Third option is to use an existing platform to create a micro-site orchannel to cultivate your own community. 3
  17. 17. FB T MOST USED SOCIAL 100 MILLION ACTIVE 1 NETWORKING SITE 1 USERS Over 50% Log In Daily 65 Million Users Log in 2 2 daily 30 BILLION Pieces of Over 192,185 Tweets 3 Content Monthly 3 PER SECOND EASILY ACCESSIBLE - EASILY ACCESSIBLE -4 Diverse Device Use 4 Devices & Hashtagged
  18. 18. 1 - Creator10 - Commentators100 - Lurkers1000 – Strangers
  19. 19. MEMBERS HAVE SENSE OF OWNERSHIP 1SHARED HISTORY 2“REGULARLY SCHEDULED PROGRAMMING” 3
  20. 20. WIDGET BOXES
  21. 21. LAUNCHING THE COMMUNITY 3 INTERACTION 2 MEMBERS 1 CONTENT
  22. 22. KEEP IN MIND TO: 1 USE THE SOCIAL STRAT PLAN YOU CREATED DURING BUILDING PHASE Have 30 PIECES of VARIED Content Before You Launch 2 3 Start Small. Grow. Evolve. Learn As You Go. 4 5 Ask For Feedback. Have. Patience. 6
  23. 23. 1 USABILITY2 USER EXPERIENCE
  24. 24. LAUNCH SCHEDULE: BETA-PHASE / SOFT-LAUNCH 1 IDENTIFY “ROLE-MODEL USERS” 2 COLLEAGUES 3 FRIENDS4 POWER-USERS LAUNCH
  25. 25. AGENDA 1 WELCOME NEW MEMBERS 2 BE PRESENT YOURSELF NEW CONTENT 3 4 QUALITY CONTROL & GUARDING BEHAVIOR REWARDS & RECOGNITION 5
  26. 26. MAINTAINING THE COMMUNITY 3 MOVING FROM COMMENTATOR TO CREATOR 2 MOVING FROM LURKER TO 1 PARTICIPANT MOVING FROM STRANGER TO LURKER
  27. 27. I AM... BrandedStrategies.Com To Follow: WorkBrand PRSCamp TalentNet TChat TheOneCrystal.com SHRM

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