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SEO for Bloggers

  1. 1. Grow Your Free Traffic Through SEO And Other Stuff…
  2. 2. Where can you find me @TheNextCorner Thenextcorner.net BloggerSpotlight.com Don‟t forget to sign up for my Free Monthly Newsletter for SEO & Traffic tips http://bloggerspotlight.com/subscribe- newsletter/
  3. 3. Introduction to DennisG @TheNextCorner Thenextcorner.net
  4. 4. EVO „11 • 3 hour Workshop, we went 30 min over • So much has changed in on year, complete new presentation • This year slightly different setup – Theory – Practice • Last year presentation can be found here: – http://thenextcorner.net/evo-speaking- resources/ http://thenextcorner.net/evo-speaking-resources/
  5. 5. Agenda • SEO - Basic concepts • Tools & Setup – Hands on • Changes in SEO • Using the Tools – Hands on • Interactive Site Review (if we have time)
  6. 6. What is SEO SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Bing & Yahoo have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
  7. 7. What SEO is Not! SEO is not a quick plan you slap onto your website to start gaining Search Engine Traffic. SEO requires dedication in Content creation, Customer Insight in who is your target audience, Technical knowhow on your website infrastructure and Social Networking Skills to connect with real people
  8. 8. What can SEO do for you? When successful, SEO can get you significant more traffic http://thenextcorner.net/wireless-switch-dell-latitude-e4300/
  9. 9. Search Engine Quality Guidelines All Major Search Engines have documentation of their guidelines These include Guidelines: - Design & Content - Technical - Quality Bing: www.bing.com/community/site_blogs/b/webmaster/archive/2009/09/03/search-engine-optimization- for-bing.aspx Google: www.google.com/support/webmasters
  10. 10. Google Webmaster Guidelines What To Do • Make a site with a clear hierarchy and text links. Every page should be reachable from at least one static text link • Create a useful, information-rich site, and write pages that clearly and accurately describe your content • Think about the words users would type to find your pages, and make sure that your site actually includes those words within it • Make sure that your <title> elements and ALT attributes are descriptive and accurate • Offer a site map to your users with links that point to the important parts of your site
  11. 11. Google Webmaster Guidelines What To Avoid • Don't deceive your users or present different content to search engines than you display to users • Don't participate in link schemes designed to increase your site's ranking or PageRank • Avoid hidden text or hidden links • Don't load pages with irrelevant keywords • Don't create multiple pages, subdomains, or domains with substantially duplicate content • Avoid "doorway" pages created just for search engines, or other "cookie cutter" approaches such as affiliate programs with little or no original content. If your site participates in an affiliate program, make sure that your site adds value
  12. 12. SEO comes down to 2 Aspects Discovery Relevance If your pages don‟t get How relevant is your content discovered, you won‟t get to the query a user is any search traffic searching for If you block access to your If your cooking site ranks for site, crawlers won‟t Credit Card, you might be discover your content considered a spammer
  13. 13. Hands On Laptop
  14. 14. Tools we need to have! • Google Webmaster Central (link) • Google Analytics • Google Chrome (link) • Scraper for Chrome (link) • Screaming Frog (link) • Quirk Searchstatus 1.41 (link) • Wordpress: SEO for Wordpress by Yoast (link)
  15. 15. First Steps for Site Check • Do a Site: search • Set up XML sitemap in GWC • Check the crawl times • Check for Broken links • Check for HTML errors
  16. 16. Technical Check up
  17. 17. Technical Check up
  18. 18. Screaming Frog http://www.screamingfrog.co.uk/seo-spider/
  19. 19. Spot 404 in G Analytics http://thenextcorner.net/how-to-use-google-analytics-to-look-for-404- errors-on-your-site/
  20. 20. Redirect Plug-in http://urbangiraffe.com/plugins/redirection/
  21. 21. Technical Check up
  22. 22. Google PageRank Explained http://organicseoexpert.org/increase-google-page-rank/ http://www.einfach-persoenlich.de/2007-05-18/google-der-google- pagerank-berg-anschaulich-visualisiert.html
  23. 23. Google PageRank Explained http://organicseoexpert.org/increase-google-page-rank/ http://www.einfach-persoenlich.de/2007-05-18/google-der-google- pagerank-berg-anschaulich-visualisiert.html
  24. 24. http://www.seomoz.org/google-algorithm-change
  25. 25. Google Search http://techcrunch.com/2012/04/12/google-beats-in-q1-2012-revenue-up-24- percent-to-10-65b-2-9-billion-in-net-income/
  26. 26. The Evolution of Search Spam “The Internet is fast becoming a “cesspool” where false information thrives” - Eric Schmidt 2010 speaking with an audience of magazine executives, he said their brands were increasingly important signals that content can be trusted. “Brandsare the solution not the problem. Brands are how you sort out the cesspool” http://adage.com/article/media/google-s-schmidt-internet-cesspool-brands/131569/
  27. 27. Google Changes
  28. 28. What is Google Panda Google Panda updates are aimed at Low Quality sites. The algorithm is based on testing by human test groups which classified websites as low quality. The update main focus is on: • Quality of Content • Template • Site Speed
  29. 29. What is Google Panda Google Panda updates are aimed at Low Quality sites. The algorithm is based on testing by human test groups which classified websites as low quality. The update main focus is on: • Quality of Content • Template • Site Speed
  30. 30. What is Google Penguin Google Penguin updates are aimed at sites which violate the Google Guidelines. The update main focus is on: • Unnatural Backlink Profile • Keyword stuffing
  31. 31. What is Google Penguin Google Penguin updates are aimed at sites which violate the Google Guidelines. The update main focus is on: • Unnatural Backlink Profile • Keyword stuffing
  32. 32. Technical Check up
  33. 33. If You Analytics Shows This… http://www.makecrazymoney.org/blog/google-penguin-strategies/
  34. 34. So What?
  35. 35. So What?
  36. 36. The Web is Constantly Changing In 2000, who would have thought we would have: • Facebook • Twitter • YouTube • Pinterest Where we spend ~20% of online time on Social Network sites http://blogs.wsj.com/tech-europe/2011/12/22/social-networks-account-for-20-of-time-spent-online/
  37. 37. The Web is Constantly Changing Conversations & Content are more decentralized… …where your persona is identifiable through your personal profile… …you share what you find interesting or valuable with your network…
  38. 38. The Rich get Richer The disappearing of the Link Graph: • Social Profile get more links http://www.cypressnorth.com/blog/conferences/11-crucial-takeaways-from-smx-advanced-
  39. 39. The Rich get Richer The disappearing of the Link Graph: • Social Network Sites put no-follow on links
  40. 40. The Rich get Richer The disappearing of the Link Graph: • Social Network Sites put no-follow on links
  41. 41. The Future of SEO PageRank AuthorRank Google needs a better way to sift through and determine quality in an age where content can be produced and distributed with such ease http://www.quora.com/What-kind-of-impact-will-Author-Rank-have-on- SEO/answer/AJ-Kohn
  42. 42. AuthorRank in the Wild
  43. 43. Technical Check up
  44. 44. Google+ Social Network? Is Google+ a Facebook killer? Google+ Real name policy gives strong hints to what the service is being used for: G+ was build primarily as an identity service, so fundamentally, it depends on people using their real names if they’re going to build future products that leverage that information http://searchenginewatch.com/article/2105026/The-Google-Identity-Service-Project
  45. 45. G+ in Search Results http://searchengineland.com/googles-results-get-more-personal-with-search-plus-your-world-
  46. 46. Search Plus Your World
  47. 47. G+ Becoming the Glue of Social?
  48. 48. Your Footprint The content you produce on the Internet can be ranked on quality metrics These include: • Blog posts • Twitter feed • Facebook messages (if public) • Blog comments • Pinterest • Quora answers • G+ • Etc.
  49. 49. What Goes Where..?
  50. 50. Get in the Spotlight How will you be able to get more links in a world with a disappearing link graph? • Keep linking to each others projects – For example: Get onto BloggerSpotlight. I will Interview YOU, and you can link to your best posts in the answers http://bloggerspotlight.com/
  51. 51. Get in the Spotlight http://bloggerspotlight.com/
  52. 52. Top Tips Boost Your Online Profile • Create exceptional content • Make it easy to share this content • Make it easy to connect with you • Build your network & followers • Engage with your network • Provide value • Embrace the tools
  53. 53. Exceptional Example http://www.betabrand.com/
  54. 54. Exceptional Example Design of the product takes place in two steps: 1. Designer create something cool and beautiful 2. Product needs to be created around a story This allows the company to get free coverage and traffic, as the story is injected in places where conversations are happening
  55. 55. Exceptional Example http://www.betabrand.com/
  56. 56. Exceptional Example
  57. 57. Hands On Laptop
  58. 58. Rel=Author Mark up http://yoast.com/wordpress-rel-author-rel-me/
  59. 59. Keyword Tools we need to have! • Google Analytics • Google Webmaster Central • Google Adwords Keyword tool • Google Insights • Ubersuggest
  60. 60. Link Tools we need to have! • MajesticSEO • OpenSiteExplorer • Google Webmaster Central • Google Alerts • HARO
  61. 61. Social Tools we need to have! • Follower Wonk • Socialmentions • Crowd Booster • MentionMap • BufferApp • SocialBro • IFTTT • Knowem • PinReach • PinPuff
  62. 62. Thank You @TheNextCorner ThenextCorner.net BloggerSpotlight.com

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