Open2012 growing-entrepreneurship-penn-state-ag-spac


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Open2012 growing-entrepreneurship-penn-state-ag-spac

  1. 1. Growing Entrepreneurship in Penn State’s Ag Space Mark A. Gagnon, Judd H. Michael and Barry L. Zoumas (dec.) Mar 24, 2012 NCIIA 2012 Open Conference San Francisco, CA I wish to thank the USDA for providing funding for our work under Award No. 2009-34614-19801
  2. 2. In MemoriamBarry L. Zoumas
  3. 3. “Entrepreneurship at Penn State…I justdon’t see it, not that I would not want to seeit…”– Quote from a successful entrepreneur/Penn State alumnus
  4. 4. Two worlds collideAgriculture + Entrepreneurship
  5. 5. Tilling the soil• Core team• “Infuse entrepreneurial thinking”• The junto• Managing expectations• Beta results
  6. 6. Who’s on First? A lead cow is needed
  7. 7. Define your work! Don’t let others!Entrepreneurs capitalize on opportunities byforming new businesses or organizations that are capable of creating value.
  8. 8. Hybridize• We can’t do this alone- it would be dumb• Building the network – Engage other eship faculty across the University – Students: Find the 1% for inspiration then move up to 5% – Identify champions in our College – Inform leadership• Proactively repeat
  9. 9. Events with impact• Resident Education – Creating awareness – Confronting views – Catching the 1% – Developing the 1% Entrepreneurship Forums – Aspiring to get to the 5-? 5% 4 – making impact 3 – getting better 2 – good start 1 –non event
  10. 10. Event Examples
  11. 11. Be prepared to change the plan andnot the vision• Create awareness – entrepreneurship as an option for students• Catch the 1-2% – prepare them to be successful• Grow to capture the 5% – who will at some time be entrepreneurial• Affect positive change
  12. 12. PSU AgSci eship time line
  13. 13. AgSci Strategic dashboard Core Values Mission Lifelong learning We seek to facilitate the development of entrepreneurs Nurture the entrepreneurial spirit across the college’s constituency which includes Lead innovation, change & creativity students, faculty, alumni and citizens of the Integrity Commonwealth of Pennsylvania. Collaboration (Why we do what we do) (What guides us) Vision The College of Agricultural Sciences at Penn State will lead land grant universities in delivering cutting edge entrepreneurship education, experiential training and applied entrepreneurship research that addresses humanity’s pressing challenges in agriculture and natural resources. (What we wish to be) Goals (How we will get there)I. Facilitate entrepreneurship II. Conduct impactful entrepreneurship III. Engage college stakeholders IV. Provide research in agriculture impactful in AgSci resident education entrepreneurship extension I. Objective F11/Sp12 A. Obtain >20 AgSci student enrollment in intro eship courses and >1 student into minor External Impact Factor I. B. Increase awareness of entrepreneurship for 1. Students who create & grow AgSci students >50% random awareness poll of tomorrow’s successful companies college entrepreneurship effort for juniors 2. Students who become exceptional C. Facilitate entrepreneurial activities with AgSci entrepreneurial/innovative employees students >5 venture teams, >10 students mentored and at least 1 student venture created/supported
  14. 14. Our growing season-thus far…• Impacted 500+ students with Ag-eship events• Mentored over 30 entrepreneurial students• 18 teams competed in our first competition, 12 submitted final plans and $7K was awarded• 5 teams out of the competition are active – 1 launched his company – 1 Won 2nd in Smeal idea pitch, another in top 4 – 1 Team going forward with prototyping LEARN MORE: Keep entrepreneurship on PHONE: 610-322-1990 E-MAIL: HOMEGROWNFARMING@GMAIL.COM our student radar WEB: FACEBOOK.COM/ HOMEGROWNFARM
  15. 15. What doesn’t work• Defining things• Creating a debate before the core is set• Going at it on our own• Waiting for leadership to make things happen• Box checking• Overload & the value of focus• Bootstrapping in perpetuity
  16. 16. What works• Being our own boss• Networking – not reinventing the wheel• Recruiting expertise- ask• Taking action and creating our own destiny• Engaging key stakeholders frequently• Money and resource flows
  17. 17. Lessons Learned1. Build the core team behind the scenes2. Define what you are doing and don’t let others define it for you3. A change point person is needed4. Build and leverage networks5. Events focus on impact6. Have recruiting incentives for faculty7. Be prepared to change the plan and not the vision
  18. 18. Questions?