Open 2013: Strategy to Meet Challenges


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Open 2013: Strategy to Meet Challenges

  1. 1. Strategy to Meet Challenges: Farm to Market Issues William Tiga Tita, Ph.D. D’Amore-McKim School of Business Northeastern University Boston, MA 02115Presented at the NCIIA Annual Conference, March 20-23, 2013, D.C. Jola Venture • • email: 3/27/2013
  2. 2.; Ensuring great harvests3/27/2013
  3. 3. • Jola VideoJola Venture • • email: 3/27/2013
  4. 4. the Farmers• 70% = Dependent on Agriculture• 65%+ small scale farmers in Africa• 30% of Sub-Saharan Africa’s gross domestic product. Source: Facts about Agricultural Development in Africa, Bill & Melinda Gates foundation Jola Venture • • email: 3/27/2013
  5. 5. the ProblemHigh Post Harvest Losses- Traditional Methods (geographies, crops & Roof drying growing conditions) : Smoke drying1. Supply Chain issues Sunlight Exposure2. Food Preservation • Lack of access to electricity • Limited technologies & resources • Inefficient and Ineffective • Deleterious to health • Denatures nutritive values Jola Venture • • email: 3/27/2013
  6. 6. our Solutionthe SolPOD: – dehydrates food 100x faster Fast – preserves nutrients and taste of food – increases shelf life by 20x on average Drying Chamber Hot air absorbs moisture from 3Easy produce and carries it away 2 Solar Collection Area Dry, hot air expands and rises due to natural convection. Cool Air Intake Cool air is sucked up due to 1 the pressure difference Jola Venture • • email: 3/27/2013
  7. 7. Evolution of the SolPOD 1st Generation• Collapsible prototype• Expensive 3-D printed support cap• Center pole support• Cumbersome produce storage racks Jola Venture • • email: 3/27/2013
  8. 8. Evolution of the SolPOD 2nd Generation• 3 prototypes• Expensive 3-D printed support cap• Center pole support• New Stacking Storage Racks• New Solar Collection Material• Zippers removed Results• Plastic did not perform as expected• Assembly time needed reduced• Skirts need adjustable tension Jola Venture • • email: 3/27/2013
  9. 9. Evolution of the SolPOD 3rd Generation• 10 prototypes• 3-D printed support cap redesigned reducing cost by $300• New support structure• Several Solar Collection Materials for optimization• Tension adjustment added• Removable bucket feature added for easy load/unloading Jola Venture • • email: 3/27/2013
  10. 10. Coolest Co-op Co-op VideoJola Venture • • email: 3/27/2013
  11. 11. Go to Market Strategy• Work with farmer’s Common Initiative Groups (CIGs)• Organize post harvest and market awareness campaigns• Establish packaging & distribution center• Create On-site Research Process Translational Lab Jola Venture • • email: 3/27/2013
  12. 12. Go to Market Model Pre-Harvest (green arrows) Post-Harvest (blue arrows)1. 3rd party buyer advance purchase order (PO) 5. Farmer groups provide harvest to Jola Venture2. Jola uses this PO as collateral for credit 6. Jola venture processes and dries produce3. Third party lender provides credit to Jola Venture 7. Jola ships dried and fresh produce to to 3rd party4. Jola provides Technologies, ICT skills, and Farming Inputs buyer, per PO 8. Buyer pays lender directly 9. Lender pays loan difference to Jola complement 10. Jola pays final amount to farmer groups 9 3rd Party Farmers 4 2 Lender (CIGs) Jola Venture 10 3 8 5 Markets 6 Processing 1 3rd Party 7 Buyer JV Solpod Farm Jola Venture • • email: 3/27/2013