Open 2011 - Creativity Workshop - Exploiting Information Visualization
Exploiting Information Visualization to Revealthe Dynamism of Entrepreneurial Processes Dr. Erik Noyes Blank Center for Entrepreneurship Babson College
plan• Discuss communication and representation challenges/map-making• Explore media use when teach industry evolution entrepreneurial opportunities rates of innovation, competition information visualization• Discuss tools and strategies to reach the visual learner
visual learning• 65% of people are visual learners…Educational research on learning styles shows that 65% of individualsare visual learners. (Visual Teaching Alliance, 2010).
questions• How do we communicate… the complexity of entrepreneurial opportunities? the dynamism of the entrepreneurial processes?
new media• interactive computing• new distribution platform• culture software• data intensity & information density• new usability experiences Wardip-Fruin and Montfort, New Media Reader, MIT Press, 2003
information visualization"The primaryobjective invisualization isto gain insightinto aninformationspace.”- Ignatius & Senay
get them thinking…• their networks and influences• their creative process• types of collaboration• processes of innovation
100% Soft Rock Rock & Roll/Roots90% Treemap80% Psychedelic Punk/New Wave70%60%50% Pop/Rock Foreign Language Rock Hard Rock Europop40% Dance30% Folk/Country Rock20% British Invasion Alternative/Indie-Rock10% Art-Rock/Experimental 0% From wikimedia.org; 2003 music sales 1951 1964 1974 1984 1994 2004