Open 2011 - Creativity Workshop - Exploiting Information Visualization

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Open 2011 - Creativity Workshop - Exploiting Information Visualization

  1. 1. Exploiting Information Visualization to Revealthe Dynamism of Entrepreneurial Processes Dr. Erik Noyes Blank Center for Entrepreneurship Babson College
  2. 2. plan• Discuss communication and representation challenges/map-making• Explore media use when teach  industry evolution  entrepreneurial opportunities  rates of innovation, competition  information visualization• Discuss tools and strategies to reach the visual learner
  3. 3. visual learning• 65% of people are visual learners…Educational research on learning styles shows that 65% of individualsare visual learners. (Visual Teaching Alliance, 2010).
  4. 4. questions• How do we communicate…  the complexity of entrepreneurial opportunities?  the dynamism of the entrepreneurial processes?
  5. 5. activities• discussion• visualization examples• resources
  6. 6. creative destruction “The process of Creative Destruction is the essential fact about capitalism.” Joseph Schumpeter
  7. 7. 200 yrs in a few minutes
  8. 8. new media• interactive computing• new distribution platform• culture  software• data intensity & information density• new usability experiences Wardip-Fruin and Montfort, New Media Reader, MIT Press, 2003
  9. 9. information visualization"The primaryobjective invisualization isto gain insightinto aninformationspace.”- Ignatius & Senay
  10. 10. genealogy of industry
  11. 11. information visualization “Visualization gives you answers to questions you didn’t know you had.” - Dr. Ben Schneiderman
  12. 12. information visualization http://datajournalism.stanford.edu/
  13. 13. epidemiology 1842, Dr. Charles Snow
  14. 14. history Charles Joseph Minard 422,000 -> 100,000 -> 10,000
  15. 15. science
  16. 16. New York City
  17. 17. New York City
  18. 18. Afghanistan
  19. 19. visualizing texthttp://hint.fm/seer/is my husband, is my wife, why are democrats, why are republicans, can entrepreneurship, are entrepreneurs
  20. 20. entrepreneurshipis…
  21. 21. growing sophistication
  22. 22. Interactive VisualizationROUGH BETAs• Prism• Emergent• World trade … more examples
  23. 23. so…• it’s how we think & learn• platform for debate• interactivity/user-controls• support knowledge discovery … more examples
  24. 24. how I use it• innovation and competition• industry evolution• venture assumptions• opportunity recognition
  25. 25. industry evolution
  26. 26. artistic influences
  27. 27. artistic influences
  28. 28. get them thinking…• their networks and influences• their creative process• types of collaboration• processes of innovation
  29. 29. 100% Soft Rock Rock & Roll/Roots90% Treemap80% Psychedelic Punk/New Wave70%60%50% Pop/Rock Foreign Language Rock Hard Rock Europop40% Dance30% Folk/Country Rock20% British Invasion Alternative/Indie-Rock10% Art-Rock/Experimental 0% From wikimedia.org; 2003 music sales 1951 1964 1974 1984 1994 2004
  30. 30. new market creation
  31. 31. social challenges
  32. 32. discussion ?• VENTURE PLANNING/• VENTURE LAUNCH/
  33. 33. discussion ?• In your opinion, what are visual parts ofthe entrepreneurial process?
  34. 34. discussion ?• How do you currently engage—or notengage--visual learners in your courses. Anyopportunities or challenges you see?
  35. 35. idea generation ?• How do you currently engage—or notengage--visual learners in your courses. Anyopportunities or challenges you see?
  36. 36. exercise 1962, Rogers, AK
  37. 37. Wal-Mart…• notice?• inter-subjectivity• what’s missing?• in groups… how would/could you use it?
  38. 38. strengths• complex environments• interrelationships• change/rates of change
  39. 39. key considerations• educational -student motivation -student experience and expectations -user controls• technological -Moore’s/Metcalf’s law -user-friendly computing -collaborative visualization
  40. 40. EEL timeline
  41. 41. resourcesIBM Visual Communication Lab/ Many-EyesGoogle Google Motion Charts
  42. 42. Visualizing EntrepreneurshipEducation Asst. Prof. Erik Noyes Entrepreneurship Division
  43. 43. Nick Felton
  44. 44. questions• How can entrepreneurship educators exploit new media?• When/where can visual media make a difference?• What tools and technologies exist?

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