E Farm Presentation Consolidated V1 Pdf


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Overview business plan presentation about eFarm solution and operations summary (www.efarm.in) . Version 1.0 . PDF . Nov 11 2009

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E Farm Presentation Consolidated V1 Pdf

  1. 1. eFarm : A Farmer To Consumer Agri Supply Chain Network The Agri-Supply Chain Crisis : Background The eFarm Solution Market Potential & Competitive Landscape Operations Overview Technology Behind eFarm : Overview Benefit to farmers and buyers Timeline Highlights FAQ Presented By : Venkat and Valli Founders , eFarm www.efarm.in HO : 11 Loganathan colony, Mylapore, Chennai , Tamilnadu
  2. 2. Harvesting of Terminal markets to Vegetables • Unorganized, unregulated, unprofessional & neighborhood wholesalers unprofitable • Lack of demand/supply data 1 • No reliable sales, distribution, marketing channels • Poor logistics and storage • A Middlemen‟ dominated market 5 •No IT/ERP usage – decisions are adhoc and arbitrary Regional mandi to Wholesalers to Retailers 4 Terminal markets near A local mandi large cities auctioning 2 Local to Regional mandis for Auction 6 Loss in transit 40% Price hike Retailers to Dining Table 3 End to end > 400% 7
  3. 3.  Farmer’s REAL needs – Not money but Marketing !!  They are not even getting break even price – inspite of all subsidies & assistance  There is severe Labour shortage as young adults disinterested in farming activities  Land is plenty – but water is scarce  Rural – Rich (Large farmers) , Urban – Poor (Poor vegetable vendors)  Largescale Migration to city from villages in search of stable jobs  Rapid urbanisation , Loss of prime land  Need to shift from Supply driven to Market driven agriculture
  4. 4. Market Scenario Data Value Notes ITC, Nilgiris, Fruits & Vegetables (Total market) 668800 Cr Organised + Unorganised Reliance, More, Big bazaar etc all put Organised segment 8216 Cr < 1.2% of total market together !!! Total Volume of fruits & vegetables 100 Million produced Tonnes India is a World leader in PRODUCTION but still Amount processed 1% World avg ~ 40% IMPORTING our food to Amount exported 1% Not in top 25 in world exporters meet local demand Wastage in transit & handling 40% ~ Rs 40000 Crores lost revenue Even a 1% reduction in wastage will Average per person monthly 68 Rs 11% of monthly expenses on food generate additional expenditure in F&V (Urban) 5 crores in profit to Avg. per person monthly 8 kgs farmers !!! consumption of F&V Over 60% involved in agriculture & related Typical scenario for a metro city in India with 5 Million activities, but contributes less than 20% to population : GDP. Growth rate Y-O-Y is just 2% owing to Daily demand : 1250 tonnes lack of professional management & focus Daily sales : Rs 1.2 Crores Source : IMAGES F&R Research Study , Govt of India , Dept. of Agriculture
  5. 5.  The Farmer :  Mandi system does not offer stable , sustainable price realization  Organised retailers don’t pick lower grades , have long credit periods  The Lorry drivers :  Lorry booking agents/brokers take 40% of cut. Fluctuating rates and high stress work  The Sellers :  Organized retail : High investment , Poor supply chain, Low volumes  Unorganised retailers : Sabjeewallah/push cart vendors : ▪ Missing link and unsung heroes of the supply chain. (Over 90% of volume retailed here) ▪ No proper benefits / finance / support  The Buyers :  Housewife : Fluctuating costs, Poor quality  Hotels / Food processors : High costs, Unreliable suppliers  Exporters : Poor standards / quality , High logistics cost
  6. 6. The eFarm Vision : The Big Picture A shared platform connecting all stakeholders Value added resellers Sorting , Grading , Processing, Packing Storage Warehouses Bulk buyers Exporters Farmers eFarm Cooperatives Collection centers Kiranas Self Help Groups Hawkers Village ICT kiosks Phone booths Logistics Fleet Small Independent transporters Mobile operators operators Intra-city small tempos
  7. 7. Create a network of farmers, intermediaries, logistics providers, distributors and retailers ‘Organize’ the ‘un-organized’ rural to urban supply chain to create sustainable prices for the rural members of the chain Create a shared sourcing/marketing/distribution/retailing platform which is a combination of offline delivery mechanism with online IT systems : IT based B2B order matching/fulfillment system (e.g. Amazon, eBay) + Low cost-efficient, „Indianised‟ logistics & delivery mechanism (e.g. AMUL, Dubbawallahs) + People driven Direct To Consumer Marketing / Retailing channel (e.g. HLL‟s Shakti, Amway) + Bottom Up Entrepreneur driven model to reach all customer segments (Self help groups, Micro finance) Our goal • Build a nationwide agri-supply chain network platform - Enable fair, efficient & reliable business across the community • Make agriculture self sustaining and curtail erratic fluctuations in price/quality • Generate job opportunities in BOP socio-economic strata in rural and urban areas
  8. 8. Price Organised Players •Premium stores Low volumes, Hit by (Organic etc) •F&V focussed stores recession and low (e.g Pazhamudhir Nilayam) profitability •Branded Retailers High (Reliance ,Low etc) More Volume Volume, Premium stores , High •Push price :Sourcing and regular carts High price •Kirana stores supply issues , street vendors Terminal markets Volume Lack of •Regional/Terminal markets standards, transparen cy, trader/broker High dominated Low Volume, Volume, exchanges •Commodity Low Low price (e.g. SAFAL) Price Push carts & Kiranas Local presence to end customer , but high •Village mandi wastage As eFarm connects all players and acts as buyer or eFarm seller in different segments, it will have a wider footprint and better control on end to end profitability
  9. 9. eFarm Registers the 1 farmers, transporters and other intermediaries with basic details such as produce type, volume, expected price range etc., Advance amounts are collected from buyers 4 .Payments are made to farmers and - 2 eFarm identifies key buyer segments intermediaries upon delivery. and identifies preliminary for the products. eFarm consolidate the Orders from buyers (B2B) received through phone, email and walk-in to 5 The vegetables are sorted and graded at the make one consolidated demand list eFarm Distribution centers and delivered to respective customer locations (B2B) - 3 eFarm sourcing managers track prices across different areas and feed in the data. The central order matching system determines best source, location and logistics channel The orders are delivered immediately through 6 delivery vans,push carts etc to end for fulfillment. customers Lessons learnt, feed back and data analysis conducted on the order received is shared with 7 the members in the chain. This helps to optimize the operation continuously and increase the value creation across the chain.
  10. 10. Cooperatives Hub and Spoke Model For Catering/Hotels Producer Scalability and Organic Growth Corporations Exporters Rural Urban SHGs Collection Forward Logistics ( Fresh Produce) Distribution Centres Centers Food Processors Reverse Logistics ( Manure , Farmer supplies) Bulk buyers Small & mid sized farmers Retailers / Mom & Pop stores … organic growth and expansion
  11. 11. •IT Systems usage : NIL •Management team : Illiterate and average age of 55 •Age of company : Over 150 years •Customer Segment : From slumdwellers to crorepathis •Operational efficiency : Six sigma !!! The Mumbai Dubbawallahs !!! •Key success factors : (video English Hindi) •Highly decentralized operations – agile, flexible , scalable •Use of low cost transport medium – trains •Use of human power for last mile delivery – No Fuel related hikes •Strong customer relationship – personal , localised •Simple coding, routing, labelling system – operates even without electricity ! •Delivery excellance – fixed time , professionalism
  12. 12. Fix the process first And THEN Implement technology Otherwise will be a failure …..
  13. 13. Open source Tools & technologies AgriXML As a dataXchange format
  14. 14. Collaboration and B2B trading platform •Content : Daily pricelists, Schedules, Trends , Buyers guides •Order management •Search / Track items •Delivery tracking •Agri specific social networking Backoffice Systems •Customer relationship management •Supply chain management •Mobile/SMS gateway interface •Voice based interface •MIS & Data mart
  15. 15. ICT Technology and the BOP segment : Challenges • High illiteracy • Even amongst educated – Mostly local language skills only • Low computer skills , Low internet penetration Technology Adoption amongst BOP segment • Highest and fastest penetration : The mobile phone eFarm Interface points • Self taught the phone interfaces , usage • Voice call centres / BPOs (local language ) • Pay full price for new models , talk time • Natural language IVRS ( 2 way – automated messages) • SMS Voice and the Visually challenged • Enabling voice interface to reach out to the visually disabled • Voice activated systems , JAWS • Employment opportunities as call centre/inbound/outbound agents
  16. 16. Production data • Produce name, variety • Grade • Typical yield at harvest • Harvest cycles • Cost price at farm gate Farmer information • Name • Address • Contact number • Preferred mode of payment • Bank / Post office details • Photo • Attestation
  17. 17. Tools and calculators to assist farmers in determining their Sale price Click to open ->
  18. 18. Koyambedu nadu tomato (data courtesy : TNAU-INDG market information portal) Where to sell ? At what price ? Head to head comparisons across Markets Ottanchatram Insight - Support level prices and nadu tomato inflection points High / Low variations Identifying „hoarding‟ and „cartelisation‟
  19. 19. (data courtesy : TNAU-INDG market Koyambedu : Sambar onion information portal) What is the demand for a particular product variety in Koyambedu : Nagar Onion specific market? What variety to produce ? When to harvest ? How much ? Koyambedu : Tamilnadu Onion Example using onion in Koyambedu
  20. 20. NENDRUM IN COIMBATORE MARKET NENDRUM IN CHENNAI MARKET 60 60 50 50 40 40 30 30 20 20 10 10 0 30/06/2… 26/06/2… 29/06/2… 27/06/2… 28/06/2… 01/07/2… 03/07/2… 02/07/2… 0 Nendram in Bangalore market 60 Customer : A major chips manufacturer In 50 40 chennai 30 20 Problem : Nendran variety availability & 10 quality was poor and price was very high 0 Identified alternate markets for viable bulk sourcing from alternate markets
  21. 21. Insights into customer‟s procurement patterns and identifying cost saving opportunities Drill down to details Highlight Dashboard summary potential For senior management problems and issues for immediate action
  22. 22. Cleaning / Packing Financial Success Social Progress Quality Routing Inspection/ Grading An untapped , niche Organizing the large market with very few Long haul unorganized agri sector of organized, entities Transportation India – bottom of pyramid Revenue generation More income to farmers through better , truck operators and small optimization, value Rural Produce Local vendors vendors owing to profit addition across the chain Collection Centres Small retailers sharing across the network Reduced wastage in transit = more revenue Farmers Support to traditional , eco Urban area Distribution centre friendly farm practices Has potential to jumpstart Local Distribution , organic farming through other agri-dependent better marketing ventures Convert waste to compost A professional ly Compost/Manure Food Processing , providing low cost managed supply chain is from waste units manure back to farmers. vital for tapping international markets Bulk buyers Revival of agriculture (Hotels / Caterers / Retailers) Exports dependent livelihoods Potential to scale across , empowering villagers eFarm Common Services India as core problem is Planning & Call centre / Training & wide spread Coordination Research Communication Technology Support Under privileged/Disabled and urban poor get „Pull factor‟ from rural employment opportunities India for other services and products
  23. 23. Customers Major Suppliers / Farmers Consultants / Collaborators • VGP resorts • Green earth, Nilgiris • MOP Vaishnava Women’s college • Savera hotel • Earth trust , Ooty – Dept. of Food Science & technology • Veggibazaar.com • Raj varadarajan farms , padalam • Tamilnadu Agri University – Agri • NH47 / OVG caterers • Ecoville – organic produce Business Incubation • Pizzaguy • Banana farmers association, TN • ICRISAT, Hyderabad • J’s Organo store, neelangarai • Satguna Agro , Thanjavur • PSG College of Tech – Business • Voluntary Health Services • Dept. of Horticulture & Agri school Hospital, taramani marketing, TN government • Hospiexchange • Kalyani hospital, Mylapore • SMILE , Nellore • RASA – School for Special • Venkateshwara hospital • Nalamagal Trust, Dharapuram Children , Nandanam • Future agro, calicut • Nandini – Voice for Deprived • Bharani hotel, Thiruvanmiyur • Major Collection regions • Indian Bank – Microsate II • Picnic plaza, Mylapore • Around Chennai /kancheepuram • IFMR • Rayar mess , Mylapore • Karur, Namakkal • Yes Bank / Wagenegan University • SS Annamalai staff canteen • Thanjavur • Microsoft • Hamilton bridge area vegetable & • Ooty/Mettupalayam • SMS integra mobile gateway fruit vendors association • Krishnagiri, Hosur • Silicon house hosting • Thiruvanmiyur market traders association • Nellore, AP • Samanvaya • VAREWA • Theni/Cumbum • Ichiban consulting • ….etc • Exnora Tap a wide range of expertise and Access to wide range of customer base support structure to promote From the domestic to export houses agribusiness across economic pyramid! As of August 2009
  24. 24. Agri India – LinkedIn Group ( > Link ) •Operational since Jan 2009 •connecting farmers, buyers , social agencies, agri professionals , academicians , press reporters & students •Leads on key demands , info about agri expos/conferences , trade news , job announcements , new ideas , discussions … •Articles on key topics : •Agri business & entrepreneurship •Organic farming •Video clippings on key technologies & processes •Buyer‟s guide to various fresh produce (for e.g. detecting carbide mangoes, health benefits of keerai , selecting brinjal without insects etc)
  25. 25. BOP Self help groups, Tiruvalluvar nagar slum Segment Neighborhood SHGs – Nivedita , MCDS markets , Street Thiruvanmiyur market vendors Low High vendors association Middle Mom and Pop stores, Five star classic Income hotels , Canteens ,  Hospital – VHS segment Caterers Canteen – SS Annamalai Restaurants – Punjabi Dawat Margins Volume High End Branded stores, High Cut vegetables – Nilgiris , Surya segment end restaurants , Greens Hospitals ,Food Hotels – Savera , VGP Golden beach processors Premium Organic stores,Export IFFCO Kisan Agri SEZ(Nellore) segment Star Agri Low Organic – Pasumayagam, nStore, High Econut, Sunday Shanty
  26. 26. Multiple buyers AND sellers - Better price discovery; transparency and Lower Price competitiveness Better Price Demand & supply prediction - long term pricing avoids erratic daily Predictability swings Farm Fresh Just in Time delivery – Farm fresh produce reaches buyer as per Produce demands 0% wastage There exists a market for everything. Left over produce converted to targets manure which is sold back to farmers. Agri-sector employs over 70% of our population directly. Several more are involved indirectly across the supply chain. Job creation eFarm becomes into a Job creation engine – employing NGOs / SHG women / disabled across the chain ‘Organise the unorganised’ ; Create sustainable ventures across the Social change chain , Job creation, Promote underprivileged
  27. 27. eFarm won’t ‘OWN’ any of the assets – we ‘CONNECT’ existing elements which are all independently owned and operated – Low cost of ownership eFarm doesn’t threaten the livelihood of existing people in this trade. We help to ‘re-train’, ‘re-group’ and ‘re-vitalize’ them to become more professional and successful in their CURRENT activities Entrepreneur driven model, riding on top of existing networks A ‘click & mortar’ operations - both online & offline sales Delivery: Hub and spoke delivery model (dubbawallahs operations). Low cost transport (push carts, cycles) in combination with vehicles for widest reach A common brand called ‘efarm’, which adds value and quality to seller - New to agri field Technologies and processes are built to be simple, low cost and with widest reach across customer base
  28. 28. 32/kg 42/kg Eg: Ooty Carrots (As of 29th 28/kg June 2009) 24/kg 22/kg 20/kg End customer 5/kg 12/kg price Farmer‟s Regional Metro Terminal Neighbourhood Kirana Branded Premium market mandi Market market stores, Retailers Grade (In Ooty/ (Mettupala (Chennai) (Thiruvanmiyur Push (Export) Kothagiri) yam) Chennai) carts 500 % Price hike Source : Ooty market traders, Chennai traders, indg.in  Over 500% Price hike on average to customer , but no value addition  Changes hands several times: 40-50% is wasted – which adds to the costs  Prices set at each intermediate point arbitrarily by brokers/agents without any planned demand/supply data  Farmer typically operates at 25% loss , End retailer less than 5% net margin
  29. 29. 30/kg Export prices become Eg: Ooty Carrots (As of 29th 19.75/kg viable and June 2009) competitive 13.5/kg End End customer 6.5/kg s see 30% Farmers are Wholesale customer drop in paid 20% buyers see prices higher than a 33% price current drop prices to ensure profitability Farmer eFarm wholesale eFarm retail (at Mylapore (at eFarm powered outlets Distribution centre) and customer deliveries) Reduced from 500% to 200%  Assumptions : Transport Rs 6000 for 4T truck , Operational expense @30%  Wastage reduced from 40% to 5% owing to prior demand data , and less intermediaries  Customers see a 30% drop when compared to prevailing market  End retailers get better margins , promoting more sales & entrepreneurship in F&V  eFarm‟s net margin : 30%
  30. 30. Current status : •Completed 1.5 years of pilot operations. Current turnover approx 1.5 lakhs per month •Current daily volume of about 1 tonne per day , split across customer segments (low, mid, and high value) •Over 250 members /partners in the eFarm community Apr-09 Nellore Agri SEZ , Indian delegation member Jun-09 First eFarm powered store at Feb-08 May 08 Dec-08 Neelangarai Concept Initiation Portal launched TePP Grant from Govt Apr-08 Jul-08 Oct-08 Jan-09 Apr-09 Jul-09 Jan-08 Sep-09 Jul 08 Mar-09 May-09 Live Trials begin Launched Organic Sales Press coverage : Hindu, TOI, NDTV
  31. 31. Visits to farms across Tamilnadu A Roadside farmers auction in a village Govt. farmers direct sales market , Theni & Hosur
  32. 32. Discussions with Agri experts , Supply chain managers, existin g models , industry veterans (centre) Forming pilot focus group with representative members across the chain Discussions with NGOs , Microfinance , Rural banks & self help group members
  33. 33. eFarm office and godown at Mylapore , Chennai Upgraded vending carts , standardised weights and measures Distribution centre at Chennai (godown)
  34. 34. Murugesan, coconut farmer, with graded coconuts Small tempos for local deliveries – powered by eFarm Panjali picking up vegetables from our Mylapore centre Only a eFarm phone call mobile away … a store at an vegetable old age vendor home enquiring prices
  35. 35. Cut vegetables Peeled onions and garlic Sorting Grading Over 60% of our staff have some physical or mental & disability Natural Agri waste Ripening collection Of fruits and composting
  36. 36. Innovations in Tie ups with Agri agriculture research and Agri eFarm office and retailing business godown at incubation Mylapore Talk at MOP centres , Chennai Vaishnava (ICRISAT) womens’s college, Chennai IFMR, LIBA, ICFAI, IBS, TNAU, MOP Talks in management (centre) Vaishnava … schools and Setting shop - institutions Our home (IFMR , IBS) became the Field trips to villages and address Conferences and godown & store. Farmers gathering trade shows Upgraded vending carts , standardised weights and measures
  37. 37. Train the trainer camps at farms Existing tempo operator training new recruits Interns from colleges CarBazaar Organising Format store the street For promoting hawkers Organic produce in the beach
  38. 38. •TATA NEN Hottest startup 2009 nominee •IIM Kozhikode Whiteknight 2009 Business Plan contest winner •IIM Ahmedabad Leverage 2009 Showcase shortlisted startup •In the press •Entrepreneur , Sep 09 •The Hindu magazine‟s Ergo tabloid (Mar 2009) •Times of India , May 2009 •NDTV News , June 2009 •Featured in leading e-zines – yourstory.in, startups.in •Featured in Tamil press- Kumudham , Dinakaran •Outlook Money , June 2009 •JADE , June 2009 •Academic •Faculty for Food SCM course, MOP Vaishnava college •Key note speaker – TNAU conferences
  39. 39. Our Vision •Bring people together through creative use of technology platforms ('connecting the dots' ) to form socio-economic-webs •Create successful entrepreneurial, social enterprises which are profitable and sustainable •Make corporate social responsibility our core business model and differentiator •Measure success not just in financial growth , but also in the social growth in the areas we serve • Venkata Subramanian Founder & Managing Director: (venky@matchboxsolutions.in ) MS (Computer Science), University at Albany, NY , B.Arch , IIT Kharagpur (1995) , India 12 years of experience in IT industry , lead key accounts in BFSI for Wipro, Satyam in USA. Very strong expertise in analysis & design of complex systems , portal development , back office operations. Responsible for overall strategy , technology and public relations • Srivalli , Co-Founder, CEO (srivalli@matchboxsolutions.in) MBA , B.Com Taxation 8 years experience in Sales, Marketing, & Operations. Has run two start-ups and organised fund raising for NGOs as part of CSR programs. Responsible for operations, business development, finance, administration • Consultants and advisors from leading agricultural universities, management schools, government and industry Combination of different background ,skills and experience to provide creative perspectives to solving key problems in the supply chain area
  40. 40.  Prices are arrived at based on fair negotiations and in advance  All grades (High/Medium/Low) produce is picked at different rates and matched with suitable end customer preferences  By reducing wastage across the chain , farmer gets price from more quantity sold  Pick-up is done from farm or from local collection centers , reducing transportation costs to farmer  Payments are made in full upon delivery , through transparent means with proper paper bills  Data about current demand, price levels, buyer preferences, projected volumes available for aiding in planning phase
  41. 41.  Branded retailers have Limited market potential – cater to only the top 5% eFarm has marketing channels across the sector – Slums to Exports  They Try to fix one end of a completely broken supply chain eFarm works across the supply chain, and focuses on marketing as well as sourcing  They go for Breadth first approach to scale across geographies (in a race to have maximum stores) eFarm has a depth first approach , to explore a given geography to fullest potential across market segments and then grow to adjoining regions  Require huge Investments eFarm essentially doesn’t need to own any assets
  42. 42. Why the government or Private sector not been able to solve this problem ?  Farmer‟s Market : A utopian concept but impractical  Farmers selling direct to buyers through special markets has failed as „Selling‟ is a separate specialized activity which requires time , energy and additional investment  Loan waivers and subsidies come with caveats and vested interests  Corruption, bureacracy and vested interest to push certain schemes have added insult to injury to farmers  Frequent changes in administrators & bureacrats derail most projects
  43. 43. Why the government or Private sector not been able to solve this ? - Continued  There is no „single‟ entity owning responsibility of entire chain  The systems are usually closed, vendor specific or too complex that predominantly it‟s reach and volume is limited  They cater only to the top 5% of the income/social bracket , and that too in metros. Hence the effects aren‟t felt at the „bottom of the pyramid‟.  In some cases, it has resulted in a David v/s Goliath fight where the large retailers are trying to completely by-pass existing traders and small time vendors, leading to stiff resistance and negativity  Big investments made . But Recession has hit retail
  44. 44. Frequently Asked Questions  So what happens to current middle men ?  Value added resellers  Intermediaries – Sorting, Grading, Packing, Transporting  Storage – Dry / Cold  Processing – juices, extracts, powders  Distributors  Retailers – many formats  Doesn’t eFarm face any resistance from people/mafia ? “Gabbar singh kehkar gaya , Jo dar gayaa , Who Mar Gayaa” –(From a Hindi movie – One who is Afraid, is already Dead “  Only brokers/agents make money  Highly unceratin trade across entire chain , hence even brokers impacted as commissions fluctuate  Value addition and predictability brings stable revenue and assuarnce for everyone
  45. 45. Frequently Asked Questions So how is eFarm different from a typical trader or agent ? Agent eFarm Operates on commision basis on volume transacted. Rates Has worked out long term price plans with farmers /suppliers vary daily as sourcing is from auction mandis and wholesale /transporters based on ‘cost price’ model. Prices are more stable markets. Has a few sources , usually from a certain radius of his eFarm is a network of networks. Sourcing is across regions. We operation. Handles only a few items . Hence need to have offer wider variety in items, grade. This provides alternatives and different agents to map out entire order requirement. choices to manage any scale and any risks. Predominantly limited education , professional background eFarm is founded by an IIT alumni with over 12 years of experience and trust worthiness. in serving Fortune 500 customers worldwide. It is a collaboration of professionals across various industries/disciplines – agriculture, technology, SCM , Sales & Marketing, Finance, Government and Non-profit organizations. Agents being mostly individuals, have limited exposure. eFarm is backed by social investors and leading banks and is Cannot handle financial risks and uncertainties in market. financially in better position to handle the scale of growth.
  46. 46. Frequently Asked Questions  But how can someone buy vegetables online ? Thats impossible !  Its not mandatory to use our web ordering feature. What we advocate is „advanced planning and ordering‟ reduces wastage and ensures availability. Customers can order through phone .  All Orders get collated at our backoffice each day.  Demand Supply prediction – Use statistical tools to „predict‟ demand from walkin and adhoc customers  Current examples – Train, bus, movie tickets  Gradual change in mindset – From walkin , to phone-in, to paper, to email to online forms Why a social enterprise and not a regular corporate firm ? • Pure corporates – Failing on greed and personal egos • Pure govt. initiatives – Failing on corruption & bureaCRAZY • Pure NGO/NPO – Driven by passion, but lack sustainability and governance • Working for a social cause DOES NOT MEAN we need to be making LOSS The middle path : Social + Business goals
  47. 47. Venky venky@matchboxsolutions.in 044-43577236 , 0-98847 61354 Valli srivalli@matchboxsolutions.in 11 Loganathan colony Mylapore , Chennai Tamilnadu - 600004