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Using Music in Online Videos & Media: Music Copyright Law Basics

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The presentation is a brief description of music copyright law regarding using music tracks in Online Videos (YouTube etc), Films, Advertisign and other media. It also describes briefly the traditional music licensing system compared with the newest "royalty free music" industry.

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Using Music in Online Videos & Media: Music Copyright Law Basics

  1. 1. USING MUSIC IN VIDEOS & MEDIA MUSIC COPYRIGHT LAW BASICS By The Music Case 1
  2. 2. MUSIC COPYRIGHT RULE Every use of music synchronized with any kind of multimedia production such as film, mobile app, online video, advert, radio show needs to be licensed from the copyright owner (record label, composer, publisher etc). Using a track from a personal collection inside a production without a license for that use results in copyright infringement. That includes use of music in YouTube videos. 2 2
  3. 3. THE “SYNCHRONIZATION”LICENSE The “SYNC” license is the license type needed in order a music track to be included or “Synchronized” with any form of production such as film, documentary, advertisement, YouTube video etc. 3
  4. 4. TRADITIONAL PROCESS TO BYUING A SYNC LICENSE FOR MUSIC 05 PRICE 04 03 02 01 Negotiate EXCLUSIVITY of music Negotiate MEDIA where music will be included Negotiate TIME OF LICENSE Negotiate GEOGRAPHICAL TERRITORY of the production 4
  5. 5. ROYALTY FREE MUSIC A new way to buy “SYNC” licenses online. Composers upload their music in ROYALTY FREE MUSIC libraries and make their works available for SYNC licensing. Music users pay a ONE –OFF fee to buy the “SYNC” license of a certain track. License is generated automatically without any negotiation on geographically territory, media, and time limits. 5
  6. 6. BENEFITS NO TIME LIMITS ON MUSIC USE NO LIMIT ON NUMBER OF PROJECTS USE OF MUSIC WORLDWIDE 6
  7. 7. MEDIA FOR ROYALTY FREE MUSIC USE ONLINE VIDEOS FILMS PODCASTS GAMES ADVERTS APPS TV RADIO SHOWS THEATRES 7
  8. 8. The Music Case www.themusicase.com facebook.com/themusicase @themusicase.com 877-778-8285 8

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