1
Bootstrap Startup Framework
Your business is an extension of that question you are called to answer.
© 2012-2015 Keno R....
Outline
1. What is a Purpose-Driven Business?
2. Business on Purpose Framework
3. Bootstrap Startup Methodology
© 2012-201...
WHAT IS A PURPOSE-DRIVEN
BUSINESS?
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
3
Purpose-Driven Business
Making money is a consequence of doing
good business and not the reason.
© 2012-2015 Keno R. Mulli...
Purpose-Driven Business
Businesses exist for two reasons only:
1. To solve problems
2. To provide a platform for individua...
Purpose-Driven Business
To the extent that you accomplish these
objectives and tell enough of the “right
people” (your mar...
Purpose-Driven Business
A business is a framework for individuals
to use their Ingredients as a tool to meet
the needs of ...
BUSINESS ON PURPOSE
FRAMEWORK
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
8
Business on Purpose Framework™
© 2012-2015 Keno R. Mullings.
http://TheMullingsGroup.com
9
Assessment
Ingredients
Goals
Li...
Business on Purpose Framework
RunTestStart
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
10
The Framework: Start
1. Know your Ingredients
2. Listen for your people’s problems/pain
points/needs
3. Which needs can yo...
The Framework: Start
4. List the solutions to these needs?
5. How does it make your people feel?
…complete a Customer Need...
The Framework: Customer Needs Analysis
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
13
My People Their Probl...
The Framework: Start
6. Create a business model using the
Bootstrap Startup Methodology
© 2012-2015 Keno R. Mullings.
http...
The Framework: Test
7. Verify the business model…over and
over again!
© 2012-2015 Keno R. Mullings.
http://BootstrapBootca...
The Framework: Run
8. Use your Ingredients to solve your
people’s problems physically and
emotionally; meet their needs
9....
BOOTSTRAP STARTUP
METHODOLOGY
A step-by-step process by which entrepreneurs can start their
purpose-driven businesses with...
Bootstrap Startup Methodology
© 2012-2015 Keno R. Mullings.
http://BootstrapBootcamp.com
18
Bootstrap Startup Methodology
The Bootstrap Startup Methodology is
designed to be easy to use for
microbusinesses.
© 2012-...
Bootstrap Startup Methodology
Micro Business
 A small business that is privately owned
and operated, with five or fewer
e...
Bootstrap Startup Methodology
1. Develop Your Strategic Life Plan
2. Set the Right Foundation
3. Start the Business
4. Mar...
Bootstrap Startup Methodology
1. Strategic Life Plan
2. Customer Needs
Analysis
3. Persona
4. Business Model
Canvas
5. Boo...
Host Bootstrap Bootcamp
For more information on hosting
Bootstrap Bootcamp at your organization
send us an email at
info@T...
Stay in Touch
Connect Facebook.com/BootstrapBootcamp
Follow http://twitter.com/KenoMullings
Consult http://TheMullingsGrou...
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Bootstrap Startup Framework

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Bootstrap Startup is a step-by-step process by which entrepreneurs can start their purpose-driven businesses with low cost and minimized risk by leveraging free and low cost technology and resources.

Learn more @ BootstrapBootcamp.com

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Bootstrap Startup Framework

  1. 1. 1 Bootstrap Startup Framework Your business is an extension of that question you are called to answer. © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com
  2. 2. Outline 1. What is a Purpose-Driven Business? 2. Business on Purpose Framework 3. Bootstrap Startup Methodology © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 2
  3. 3. WHAT IS A PURPOSE-DRIVEN BUSINESS? © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 3
  4. 4. Purpose-Driven Business Making money is a consequence of doing good business and not the reason. © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 4
  5. 5. Purpose-Driven Business Businesses exist for two reasons only: 1. To solve problems 2. To provide a platform for individuals to live their purpose © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 5
  6. 6. Purpose-Driven Business To the extent that you accomplish these objectives and tell enough of the “right people” (your market or those who influence your market), you will make money. © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 6
  7. 7. Purpose-Driven Business A business is a framework for individuals to use their Ingredients as a tool to meet the needs of their people. © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 7
  8. 8. BUSINESS ON PURPOSE FRAMEWORK © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 8
  9. 9. Business on Purpose Framework™ © 2012-2015 Keno R. Mullings. http://TheMullingsGroup.com 9 Assessment Ingredients Goals Lifestyle Purpose Strengths Core-Values Roles Vision Tool Strategic Life Plan Solutions My People Problems Issues Pain Challenges Clients Customers Market Business
  10. 10. Business on Purpose Framework RunTestStart © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 10
  11. 11. The Framework: Start 1. Know your Ingredients 2. Listen for your people’s problems/pain points/needs 3. Which needs can your Ingredients be a solution to? © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 11
  12. 12. The Framework: Start 4. List the solutions to these needs? 5. How does it make your people feel? …complete a Customer Needs Analysis. © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 12
  13. 13. The Framework: Customer Needs Analysis © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 13 My People Their Problems/Needs How Does it Make Them Feel
  14. 14. The Framework: Start 6. Create a business model using the Bootstrap Startup Methodology © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 14
  15. 15. The Framework: Test 7. Verify the business model…over and over again! © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 15
  16. 16. The Framework: Run 8. Use your Ingredients to solve your people’s problems physically and emotionally; meet their needs 9. Tell the right people about what you do and what you’ve done © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 16
  17. 17. BOOTSTRAP STARTUP METHODOLOGY A step-by-step process by which entrepreneurs can start their purpose-driven businesses with low cost and minimized risk by leveraging free and low cost technology and resources. © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 17
  18. 18. Bootstrap Startup Methodology © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 18
  19. 19. Bootstrap Startup Methodology The Bootstrap Startup Methodology is designed to be easy to use for microbusinesses. © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 19
  20. 20. Bootstrap Startup Methodology Micro Business  A small business that is privately owned and operated, with five or fewer employees © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 20
  21. 21. Bootstrap Startup Methodology 1. Develop Your Strategic Life Plan 2. Set the Right Foundation 3. Start the Business 4. Market the Business 5. Sell © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 21
  22. 22. Bootstrap Startup Methodology 1. Strategic Life Plan 2. Customer Needs Analysis 3. Persona 4. Business Model Canvas 5. Bootstrap Startup Financials 6. Pitch Presentation 7. Channel Development 8. Customer Surveys 9. Bootstrap Startup Marketing Plan 10. Business Plan © 2012-2015 Keno R. Mullings. http://BootstrapBootcamp.com 22 Deliverables
  23. 23. Host Bootstrap Bootcamp For more information on hosting Bootstrap Bootcamp at your organization send us an email at info@TheMullingsGroup.com.
  24. 24. Stay in Touch Connect Facebook.com/BootstrapBootcamp Follow http://twitter.com/KenoMullings Consult http://TheMullingsGroup.com Learn http://BootstrapBootcamp.com/free Call (617) 299-6871 © 2012-2015 Keno R. Mullings. http://TheMullingsGroup.com

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