SOCIAL MEDIA & BUSINESS
Tips for using Social Media in your business
Kelsey Ruger | Marc Nathan
Thursday, October 8, 2009

Social tools offers a great opportunity for businesses to reconnect with people.
Social tools are causing all the old barrier to group action and participation to
collapse allowing the amateur to create collective actions that are as good or
better than the professional or corporate.
Thursday, October 8, 2009

Social Media is mostly about
STORIES
not just the technology & tools
Thursday, October 8, 2009

Let’s start our discuss by looking at some
SUCCESS STORIES
Thursday, October 8, 2009

Most of us get excited about the
OBVIOUS STATISTICS
100,000,000 Youtube videos viewed daily
3,600,000,000 Photos on Flickr
5,000,000,000 minutes on Facebook daily
1,000,000,000 links & statuses on Facebook weekly
3,000,000 daily messages sent on Twitter
Thursday, October 8, 2009

They realized that people have
SPHERES
of social & decision
INFLUENCE
that outweigh marketing
Thursday, October 8, 2009

Real people aren’t simply
DEMOGRAPHICS
Pownce
SXSW If you aren’t in their
Twitter
circle of trust you’re
Facebook
an outsider
Friends
Imeem Corporate
Marketing
Art & Design
Blogs
Last.FM
Thursday, October 8, 2009

Media that
targets me
but doesn’t
include me
won’t be worth paying attention too.
Clay Shriky
Thursday, October 8, 2009

What do you
NEED TO KNOW?
Thursday, October 8, 2009

Social media usage is
GROWING 3X
faster than overall internet
USAGE
Thursday, October 8, 2009

Checking social networks is the
4th MOST POPULAR internet activity that people undertake
AHEAD OF EMAIL
Thursday, October 8, 2009

3 out of 4 America are using
SOCIAL MEDIA on a daily basis
Thursday, October 8, 2009

Also you have to know the myths about
HUMAN BEHAVIOR
Thursday, October 8, 2009

Myth #1
are a number that easily
PEOPLE fits some demographic
Thursday, October 8, 2009

Myth #2
behave in an easily
PEOPLE predictable way
Thursday, October 8, 2009

Myth #3
won’t react to a more
PEOPLE personal experience
Thursday, October 8, 2009

Not since the
emergence o
seen the type f television 5
of change in 0 years ago h
media has al consumer be ave we
lowed. havior that s
ocial
Thursday, October 8, 2009

Not since the
emergence o
seen the type f television 5
of change in 0 years ago h
media has al consumer be ave we
lowed. havior that s
ocial
Guess What...
Thursday, October 8, 2009

Not since the
emergence o
seen the type f television 5
of change in 0 years ago h
media has al consumer be ave we
lowed. havior that s
ocial
Guess What...
w
ne
t as us
no erio
d
It’s yst oul
o r m it w r.
a
as ppe
a
Thursday, October 8, 2009

Not since the
emergence o
seen the type f television 5
of change in 0 years ago h
media has al consumer be ave we
lowed. havior that s
ocial
Guess What...
It
i
the s ch
w wa ang
ne loo y w ing
t as us k a e w
no erio t o il
d ma nlin l
It’s yst oul rke
tin e
o r m it w r. g.
a
as ppe
a
Thursday, October 8, 2009

Not since the
emergence o
seen the type f television 5
of change in 0 years ago h
media has al consumer be ave we
lowed. havior that s
ocial
Guess What...
It
i
the s ch
w wa ang ter
ne loo y w ing marke
as us k a e w As a ilize
t
no erio t o il an ut
d ma nlin l you c n a
t’s yst oul rke
tin e h ange o
I
r m it w r. g. this c vel
o gic le
as ppe
a strate
a
Thursday, October 8, 2009

Instead of slick images of what they’d like people to think they are...
People want companies to open so people can
really see them
Thursday, October 8, 2009

Your customers want you
TO ENGAGE
Thursday, October 8, 2009

It involves you but its not
ALL ABOUT YOU
Thursday, October 8, 2009

Its not just another channel to
BROADCAST
your marketing message
Thursday, October 8, 2009

It’s not the end all
SOLUTION
a fancy dog is still a dog.
Thursday, October 8, 2009

How do you create an effective
STRATEGY
for social media?
Thursday, October 8, 2009

To create an effective
campaign
you need to
A.I.M. H.I.
Thursday, October 8, 2009

Audit Yourself Interact & Engage
Where do you stand? Go further than just being there
Have A Story To Tell Integrate & Impact
What are you all about? What are you all about?
Customer Service
Thought Leadership
Public Relations
Networking Brand Building
Marketing
Sales
Collaboration
Measure Expectations
Reach (Audience Size), Influence (Audience Engagement),
Loyalty (Audience Longevity)
Thursday, October 8, 2009

Thursday, October 8, 2009

Some important
ACTION ITEMS
for getting acquainted with social media
Thursday, October 8, 2009

Pick the social tools that meet
YOUR NEEDS
Flickr ? LinkedIn
Youtube
Web Forums Myspace
Facebook Get Satisfaction
Twitter
One tool definitely doesn’t fit all.
Thursday, October 8, 2009

Thanks Again!
Kelsey Ruger Marc Nathan
http://www.twitter.com/themoleskin http://www.twitter.com/marc1919
http://www.linkedin.com/in/kelseyruger http://www.linkedin.com/in/marc1919
http://www.themoleskin.com http://www.houstontech.org
kelsey@themoleskin.com mnathan@houstontech.org
let us know if you have any questions.
Thursday, October 8, 2009