What would happen if people were given the tools to do things together without needing traditional organizational structures? For many companies this is exactly the question that makes social media such a mystery. The companies figure it out, tune in and realize that this is a basic component of human behavior will be able to engage in meaningful conversations with their customers and employees. This presentation will teach you why the interactions enabled by social media are important and how you can begin to participate in conversations about you and your market.

1. NEW GANGS OF AMERICA
THE STORY OF ORGANIZING WITHOUT ORGANIZATIONS
Kelsey Ruger
Friday, January 15, 2010

2. Social tools offers a great opportunity for businesses to reconnect with people.
Social tools are causing all the old barrier to group action and participation to
collapse allowing the amateur to create collective actions that are as good or
better than the professional or corporate.
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3. The more things
CHANGE
the more they stay
THE SAME
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4. What would happen if people were given
THE TOOLS to live together and
WORK without the need for
or existence of true
ORGANIZATION?
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5. Shows us that every revolution has a trigger.
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6. Friday, January 15, 2010

7. Immigration during the 1800s made New York
into a
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hotbed of CHANGE.

8. The 5 Points Taught Us...
chaos usually
CHANGE.
precedes
PEOPLE require social
connection
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9. Once the turbulence began to end. We can see that
putting these people
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together made SENSE.

10. Fast forward
100 YEARS
and lots of things have changed.
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11. Television revolutionized the way we
viewed and related to
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WORLD
the around us

12. We became a society driven by
the human desire to
CONSUME
or so we thought...
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13. l sur plus
se of a socia h the
largely b ecau
what to d o wit
uccess was dn’t know
evisio n’s s s really di
Tel cons umer
created when had . hriky
y now Clay S
e tim e the s Ever ybody
fre Here Come
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14. integrate
e know h ow to
t that once w n society.
figuri ng ou t cha nge i
We are now perm anen
lus w e can see
the surp
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15. Social applications are the
BEGINNING of the
latest
INTEGRATION
of social surplus into society
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16. Why do we have a
SURPLUS?
Human behavior is largely consistent. The fears, hopes and
desires of a Babylonian 5,000 years ago probably closely matches
our own fears, hopes and desires.
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17. Conversation is a
fundamental part of
being human.
For centuries commerce was
largely based on conversation
and the interaction
BETWEEN PEOPLE.
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18. Classic artists have proven
that humans like to
consume
produce
and
share
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19. Why do peop
le hate going
reason we li to the movie
ke to watch T s alone? Its
interaction - V with other for the same
sharing our s. We like so
likes, dislike cial
s and opinio
ns.
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20. What have we
LEARNED?
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21. Given a choice we would rather do
SOMETHING instead of
NOTHING
...and with other people.
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22. What are some tips for starting
SOCIAL MEDIA?
1. Talk on a human level. (blog)
2. Acknowledge your own humanness (Be authentic)
3. Bring the conversation closer to you. (Listen and monitor)
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23. Kelsey Ruger
kelsey@themoleskin.com
http://www.twitter.com/themoleskin
http://www.themoleskin.com
Friday, January 15, 2010