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AVOID MISTAKES IN BEHAVIOR CHANGEPersuasive Technology Lab at Stanford 1 BELIEVING THAT INFORMATION LEADS TO ACTION 2 FOCUSING ON ABSTRACT GOALS INSTEAD OF TANGIBLE BEHAVIOR 3 SEEKING TO CHANGE BEHAVIOR FORVER INSTEAD IN THE SHORT-TERM4 ASSUMING BEHAVIOR CHANGE IS DIFFICULT5 TRYING TO STOP OLD BEHAVIOR INSTEAD OF CREATING A NEW ONE6 RELYING ON WILLPOWER FOR LONG-TERM CHANGE 7 ATTEMPTING BIG LEAPS INSTEAD OF BABY-STEPS8 IGNORING HOW ENVIRONMENT SHAPES BEHAVIOR9 BLAMING FAILURE ON LACK OF MOTIVATION10 UNDERESTIMATING THE POWER OF TRIGGERS

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