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INTENT NOT JUST TANGIBLESIT’S NOT JUST TANGIBLES, IT’S ALSO ABOUT INTENT, THE Even if I buy a widget from how I perceive and processCONSUMPTION PROCESS, AND THE POST happen before, you the widget is just things that SERVICEEXPERIENCEevidence ofAthe OF THEduring and after the physical - WITH LOT INTREPRETATION experience I have with you.HAPPENING IN OUR HEADS. experience is also important.

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