Connecvt to your data - new campaign


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My new campaign, launched on Valentine\'s Day to the UK business IT community.

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Connecvt to your data - new campaign

  1. 1. Connect to your data campaign Stuart Mills, Marketing Manager <ul><li>It’s time to spread some love…. </li></ul>
  2. 2. The proposition <ul><li>The distance between you and your data no longer matters thanks to National Ethernet </li></ul><ul><li>from Virgin Media Business. You already know the benefits that Ethernet brings – we can </li></ul><ul><li>offer those benefits on a national scale. Today It doesn’t matter where you are, Virgin </li></ul><ul><li>Media Business can connect you to your data for a fixed fee every day. </li></ul><ul><li>And to show how cost-effective we are, we’ve included a fixed daily rate price for a </li></ul><ul><li>connection to National Ethernet. You just need to choose which tier fits your business </li></ul><ul><li>best. </li></ul>
  3. 3. Campaign overview <ul><li>Want something which has real standout and encourages the recipient to open the mailer </li></ul><ul><li>Use a personalised DM/EM route that talks to the prospect in a particularly engaging and ‘Virgin’ way. </li></ul><ul><li>Target segment - approximately 3,500 organisations called by Telemarketing at Virgin Media Business for six week period, </li></ul><ul><li>DM/EM to land 14 February to coincide with Valentine’s Day (feel the love) </li></ul><ul><li>Telemarketing calling starting 14 February ‘Hello, did you get my valentine’s card?’ </li></ul><ul><li>Forecasted revenue c£7m pipeline. </li></ul>
  4. 4. Campaign overview - key message <ul><li>“ You no longer have to feel separated from your data thanks to Virgin Media Business’s competitively priced Ethernet solutions ” </li></ul>
  5. 5. Campaign activity – Direct Mail Valentine’s card ‘broken heart’ design with shaped cut out Personalised ‘hand written’ font used on envelope and no frank mark – use of postage stamp to appear hand sent.
  6. 6. Campaign activity – Direct Mail
  7. 7. Second DM route (after Valentine’s Day) Second route (sent after Valentine’s Day to remaining prospects) will be a ‘missing you’ letter
  8. 8. Campaign activity – What does it say inside the card? <ul><li>Dear Stuart, </li></ul><ul><li>They say that absence makes the heart grow fonder. But I’m here and you’re in Hook </li></ul><ul><li>with what seems like thousands of miles between us. </li></ul><ul><li>Stuart, I miss you desperately. </li></ul><ul><li>I wish we could feel close to each other, but the inconvenience of it all is just driving us </li></ul><ul><li>further apart. I know that it’s costing you dearly too, but we can’t move our relationship </li></ul><ul><li>forward while everything is slowing us down. </li></ul><ul><li>But all is not lost; I think I’ve found a way to close the distance between us. Virgin Media </li></ul><ul><li>Business can bring us closer together than ever – and all for as little as £12.30* a day. </li></ul><ul><li>No longer will we feel so hopelessly separated. </li></ul><ul><li>Please come back to me, visit </li></ul><ul><li>Your Data xxx </li></ul>
  9. 9. Conclusions <ul><li>Highly personal message for each recipient </li></ul><ul><li>‘Virgin’ approach to B2B marketing </li></ul><ul><li>Time specific (Valentine’s Day) </li></ul><ul><li>Good forecasted ROI </li></ul>