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Dental Inbound Sample Reports

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The attached reports are from a Dental Inbound client. These reports show staff success and call tracking figures as well as Mobile and PPC information. We use this data to optimize campaigns for our clients

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Dental Inbound Sample Reports

  1. 1. Custom Monthly Reports October 2013 Marketing Tracker Web Tracker Staff Efficiency SEO PPC Mobile Sample Reports 123 ABC Lane Any Town, USA 00000 Prepared by: Dental Inbound 222 S. Church St. Charlotte, NC 28202 704-907-3586 bshaver@dentalinbound.com
  2. 2. 2 How are you doing on the phone: Marketing Tracker Staff Efficiency PPC/SEO Results
  3. 3. 3 Call Tracking The following is last month’s data on how your marketing tracking lines performed. Marketing Tracker Staff Efficiency PPC/SEO Results
  4. 4. 4 Marketing Tracker Staff Efficiency PPC/SEO Results
  5. 5. Marketing Tracker Staff Efficiency PPC/SEO Results 5 Call Tracking Key Takeaways: Obviously the Latino calls are driving a great number of conversions Missed Calls are an issue but you have a very high call volume In a short period of time it looks like your adwords campaign generated a lot of conversions Since last month the mobile ads look to have driven website visits form 300-1100!!!
  6. 6. 6 Staff Efficiency Grader: Marketing Tracker Staff Efficiency PPC/SEO Results
  7. 7. 7 Marketing Tracker Staff Efficiency PPC/SEO Results
  8. 8. Marketing Tracker Staff Efficiency PPC/SEO Results 8 Staff Efficiency Key Takeaways: Missed calls are a concern and it looks like new patients calls are only converting at 50% Might need to look at some training for the staff Coached calls will give you an idea
  9. 9. 9 PPC/SEO Campaign: Ad Group Results: Marketing Tracker Staff Efficiency PPC/SEO Results
  10. 10. 10 PPC Ranking: Marketing Tracker Staff Efficiency PPC/SEO Results
  11. 11. Marketing Tracker Staff Efficiency PPC/SEO Results 11 SEO Organic Ranking: Mobile Campaign: PPC/SEO/Mobile Key Takeaways: I’m putting more money to Mobile it’s the best value for any marketing Your PPC CTR is great and Mobile Impressions are fantastic (123,000 Mobile VS 11,175 on PPC) You consistently in the top 5 on PPC and number one in all formats on mobile SEO is steady it looks like there is increased competition that has hurt your ranking recently There is a steady increase in new advertisers each month causing more dilution but you’re still performing in the top 5 and mobile nobody has figured out yet so your at the top there and probably taking 0ver 75% of the leads there.

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