Professional Development Workshop given at the 2014 PRSA International Conference, in Washington DC
Half of all mobile users utilize their device as their primary Internet resource; 80 percent of the time, it is within apps, and not speaking with other people. Despite these facts, many companies refuse to include mobile in their marketing and design strategies. It's time to debunk the rumors and end mobile denial within the business community once and for all. Demystify the mobile landscape and find foolproof strategies to maneuver safely through the ever-changing world of mobile strategy, development and design.