Creating a Fan-Centric Website

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Improve Your Online Success Through Compelling Social Media Strategies

You tweet, have a Facebook fan page, and Flickr and YouTube accounts. However, your presence is scattered across the Internet. How do you create an integrated online “home” where all of your marketing channels live happily, side by side? Find out how to create a seamless and highly interactive website that pulls together various social media channels into one easily-accessed place. Get tips on search engine optimization (SEO) and easy navigation that will impact your website’s success.

You will learn:

• Why it is important to gather your various social media efforts and put them in one easy-to-access place.
• How to listen to fans and interpret what they need.
• How to create an interactive website.
• How to set up a customizable Flickr feed.
• How other factors (SEO, easy navigation, etc.) determine your website’s success.

Why it is important to regularly update information.

Instructor
For more than a decade, The Mechanism’s founding partner and creative director, Dave Fletcher, has explored a wide range of media, including print, video, photography and interactive design. He has developed brand identity systems, promotional materials, environmental graphics, and packaging and publication designs. He also has created integrated websites for clients, including musical duo and stars of HBO’s “Flight of the Conchords;” top New York real estate firm, SL Green; and the Italian Trade Commission.

As a leader in the Web design profession, he has earned recognition from numerous creative associations and publications, including AIGA, HOW Magazine, and I.D., The International Design Magazine. His work is featured in the book, “The Secret Life of Logos,” by Leslie Cabarga. His philosophy of information delivery through the creative process has been discussed in international business publications, including Office.com and Information Week. Fletcher was a featured judge in HOW Magazine’s Interactive Design Annual, and I.D., The International Design Magazine’s Interactive Media Design Review. He has spoken extensively as a keynote and general session speaker, and has participated in panel discussions for HOW Magazine, AIGA, and The New School in New York City.

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Creating a Fan-Centric Website

  1. 1. CREATE A FAN-CENTRIC WEBSITE Improve Your Online Success Through Compelling Social Media Strategies @davefletcher // TheMechanism.com
  2. 2. twitter.com/davefletcher
  3. 3. @davefletcher // TheMechanism.com
  4. 4. @davefletcher // TheMechanism.com
  5. 5. Flight of the Conchords
  6. 6. What we’ll be covering today.
  7. 7. What we’ll be covering today. Social Communication
  8. 8. What we’ll be covering today. Social Communication “Homesteading” the Conchords
  9. 9. Social Comunication
  10. 10. Social Comunication Networks.
  11. 11. Social Comunication Networks. Blogging.
  12. 12. Social Comunication Networks. Blogging. Bookmarking.
  13. 13. Social Comunication Networks. Blogging. Bookmarking. Multimedia.
  14. 14. Social Comunication Networks. Blogging. Bookmarking. Multimedia. Location-Based.
  15. 15. FOTC Reality Tour (version 2.5)
  16. 16. http://code.google.com/apis/youtube/ overview.html
  17. 17. imapflickr.com
  18. 18. Who is using Social Media?
  19. 19. Who is using Social Media?
  20. 20. Social Media Consumption
  21. 21. Why are they using Social Media?
  22. 22. Why Do They? Believe.
  23. 23. Why Do They? Believe. Yell.
  24. 24. Why Do They? Believe. Yell. Lurk.
  25. 25. Why should You use Social Media?
  26. 26. Why Should You? Understand.
  27. 27. Why Should You? Understand. Communicate.
  28. 28. Why Should You? Understand. Communicate. Give Direction.
  29. 29. Social Media should Feed your Centralized Brand
  30. 30. Homesteading
  31. 31. Homesteading Decide.
  32. 32. Homesteading Decide. Curate.
  33. 33. Homesteading Decide. Curate. Create.
  34. 34. Homesteading Decide. Curate. Create. Connect.
  35. 35. CREATE A FAN-CENTRIC WEBSITE
  36. 36. CREATE A FAN-CENTRIC WEBSITE
  37. 37. http://www.flickr.com/services/
  38. 38. http://www.flashxpert.net/
  39. 39. Homesteading Decide. Curate. Create. Connect. Monitor.
  40. 40. 50,000 Visits at Launch 700,000 612,500 525,000 437,500 350,000 262,500 175,000 87,500 Dec Jan Feb Mar Apr May June July Aug Sept
  41. 41. http://www.google.com/analytics/
  42. 42. newlifecrisis.com
  43. 43. TheMechanism.com
  44. 44. twitter.com/davefletcher
  45. 45. last.fm/user/themechanism
  46. 46. Thank You!

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