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AS Media Coursework Evaluation: Part 1


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Lorna Holland AS Media Coursework, Evaluation Part 1.

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AS Media Coursework Evaluation: Part 1

  1. 1. Evaluation: In what ways does your media product use, develop or challenge forms and conventions of real media products?<br />Lorna Holland<br />
  2. 2. My magazine OFC<br />My Style Model<br />
  3. 3. OFC<br />Despite originally planning to have the masthead behind the cover image, after looking at some existing music magazines e.g. My style model (Smash! Hits) I changed my idea to have it ever so slightly over the top of the cover image (but not so much it obscured the models faces or it became unreadable.) I think this works better than my original idea would have done as it makes the masthead more easily readable, perfect for my target audience. <br />I also made the cover image large enough to fill the majority of the OFC, which I like a lot as it stands out and looks professional, as so many music magazines have a large cover image (for example, the Mojo cover I deconstructed in my research.)<br />The banner across the bottom of the OFC isn’t a new idea as other music magazines have used them before e.g. My style model, but not many have used them and they are not a common feature of music magazines as when they are used the different magazines add their own twists to them. I do like the banner, but I think I could have done something with the background of it behind the text as this looks quite childish and unprofessional, however the rest of the banner has worked well. <br />
  4. 4. My Magazine Contents Page<br />My Style Model<br />
  5. 5. Contents<br />The text is divided up into sections by headings e.g. ‘Fizzle Features,’ which is a common feature in most types of magazines as they break the text up into easy to manage sections which is suitable for my target audience. <br />I have added decorative circles and stars etc. in the background in order to make the page look less plain, and also because my style model has added similar shapes to it’s background for the same purpose. Having the circles filled in in pink makes the page more stereotypically attractive to the target audience, as well as making it more colourful overall.<br />The column on the right for ‘Meet the Team’ and contact details is another feature most of the music magazines I looked into have. I placed it there as music magazines tend to have them either on the contents page or the last page of the magazine, so I included it to show that I am aware of the fact most music magazines have them (although they aren’t always in that particular place!) It shows the readers who was involved in the production and distribution of the magazine, which makes them feel involved with the creation themselves, through an indirect use of synthetic personalisation. <br />
  6. 6. My Magazine DPS<br />(I didn’t have a style model for the DPS)<br />
  7. 7. DPS<br />I chose the subject of my DPS to be an interview, not least because all music magazines have cover stories of interviews, but also because in my questionnaire when asked what feature they would most like to see in a music magazine, the highest voted for feature was an interview, with 8 out of 10 votes. Henceforth, I decided to do an interview to keep the target audience happy, as after all, they would be the ones buying the magazine!<br />I have used the important convention of balance across my DPS, which has ensured that my pages are equally spread out, both with just enough text, images and empty space to be certain they don’t look too empty or too busy. This is what all professional magazines have had done to their pages, as this is a crucial selling point for the entire magazine and could be disastrous if the balance is wrong. <br />I have also used a drop-cap to begin my body text of the interview as it is eye-catching and clearly stands out as an effective discourse marker to the reader, who will then know that the main text has begun. This is an unusual addition as many music magazines do not have drop-caps as they are thought of as old-fashioned and do not seem an obvious convention to connect with the often young audience of pop music magazines. I think my use of the drop-cap however has been effective and helps to give the otherwise modern DPS (with film-strips and modern colloquial lexis) a nostalgic feel it otherwise wouldn’t have had. <br />