If it’s Good
Enough for
Apple . . .
Don’t sell
products
Never be first
to market
Empower early
adopters
Make your
message
memorable
Mac = “The Computer
for the Rest of Us.”
iPod = “1,000 Songs in
Your Pocket. “
iMac = “3 Steps to the
Internet.”
And Pepsi...
Marketing isn’t about
what you say, it’s what others say
for you.
Go one step
further
What about our
programs?
We’re no Apple
Don’t sell
products
Never be first
to market
Empower early
adopters
Make your
message
memorable
Go one step
further
Marketing like apple
Marketing like apple
Marketing like apple
Marketing like apple
Marketing like apple
Marketing like apple
Marketing like apple
Marketing like apple
Marketing like apple
Marketing like apple
Marketing like apple
Marketing like apple
Marketing like apple
Marketing like apple
Marketing like apple
Marketing like apple
Marketing like apple
Marketing like apple
Marketing like apple
Marketing like apple
Marketing like apple
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Marketing like apple

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Marketing like apple

  1. 1. If it’s Good Enough for Apple . . .
  2. 2. Don’t sell products
  3. 3. Never be first to market
  4. 4. Empower early adopters
  5. 5. Make your message memorable
  6. 6. Mac = “The Computer for the Rest of Us.” iPod = “1,000 Songs in Your Pocket. “ iMac = “3 Steps to the Internet.” And Pepsi =“Choice of a New Generation”
  7. 7. Marketing isn’t about what you say, it’s what others say for you.
  8. 8. Go one step further
  9. 9. What about our programs? We’re no Apple
  10. 10. Don’t sell products
  11. 11. Never be first to market
  12. 12. Empower early adopters
  13. 13. Make your message memorable
  14. 14. Go one step further

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