For Small Businesses
 
THE SIGNATURE
THE SIGNATURE “ The Ultimate Driving Machine”
THE SIGNATURE “ The Ultimate Driving Machine”
THE SIGNATURE “ The Ultimate Driving Machine” “ Gives you Wings”
THE SIGNATURE “ The Ultimate Driving Machine” “ Gives you Wings”
THE SIGNATURE “ The Ultimate Driving Machine” “ Gives you Wings” “ The best part of waking up….”
THE SIGNATURE “ The Ultimate Driving Machine” “ Gives you Wings” “ The best part of waking up….”
THE SIGNATURE “ The Ultimate Driving Machine” “ Gives you Wings” “ The best part of waking up….” “ What happens in ______ ...
THE SIGNATURE “ The Ultimate Driving Machine” “ Gives you Wings” “ The best part of waking up….” “ What happens in ______ ...
THE SIGNATURE “ Getting The Deal Done” “ Greens of Envy” “ Join the Pain Relief Revolution” “ You shouldn’t have to wait t...
THE SIGNATURE “ Getting The Deal Done” “ Greens of Envy” “ Join the Pain Relief Revolution” “ You shouldn’t have to wait t...
THE SIGNATURE “ Getting The Deal Done” “ Greens of Envy” “ Join the Pain Relief Revolution” “ You shouldn’t have to wait t...
THE SIGNATURE “ Getting The Deal Done” “ Greens of Envy” “ Join the Pain Relief Revolution” “ You shouldn’t have to wait t...
THE SIGNATURE “ Getting The Deal Done” “ Greens of Envy” “ Join the Pain Relief Revolution” “ You shouldn’t have to wait t...
The Brand The Signature The Consumer
 
 
 
The Rules The Don'ts of Tagline Creation Don't brag or engage in chest-beating. Talk to the customer and not yourself.  Do...
 
Flickr photo by sabandija in da house "Anybody can create a product;  it takes brains to create a brand." T. Sco...
<ul><li>BRAND PROMISE </li></ul>2.  SIGNATURE
 
For Small Businesses TheMarketingSpot.blogspot.com 254-399-8093
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Build Your Marketing Plan Part 2- Your Signature

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Part 2 of the Build Your Marketing Plan series. It's not a tagline, it's a signature. And it's your best brand communication tool. In this installment I show you how to create one that's personal and has meaning. For the complete series, including articles and worksheet downloads, see the blog: TheMarketingSpot.blogspot.com. Look in the July 2008 archives.

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  • Welcome to the Build your Marketing Plan series of slidecasts from The Marketing spot. My name is Jay Ehret, my company is The Marketing Spot, and I also author The Marketing Spot blog. Much of the material you are watching is part of my one-day DIY Marketing for Small Businesses workshop. Our next public workshop is scheduled for September 24 th at the Houston Small Business Development Center. For the complete series, including articles and worksheet downloads, please see our blog: The Marketing Spot dot Blog Spot dot com.
  • Build Your Marketing Plan Part 2- Your Signature

    1. 1. For Small Businesses
    2. 3. THE SIGNATURE
    3. 4. THE SIGNATURE “ The Ultimate Driving Machine”
    4. 5. THE SIGNATURE “ The Ultimate Driving Machine”
    5. 6. THE SIGNATURE “ The Ultimate Driving Machine” “ Gives you Wings”
    6. 7. THE SIGNATURE “ The Ultimate Driving Machine” “ Gives you Wings”
    7. 8. THE SIGNATURE “ The Ultimate Driving Machine” “ Gives you Wings” “ The best part of waking up….”
    8. 9. THE SIGNATURE “ The Ultimate Driving Machine” “ Gives you Wings” “ The best part of waking up….”
    9. 10. THE SIGNATURE “ The Ultimate Driving Machine” “ Gives you Wings” “ The best part of waking up….” “ What happens in ______ stays in _____”
    10. 11. THE SIGNATURE “ The Ultimate Driving Machine” “ Gives you Wings” “ The best part of waking up….” “ What happens in ______ stays in _____”
    11. 12. THE SIGNATURE “ Getting The Deal Done” “ Greens of Envy” “ Join the Pain Relief Revolution” “ You shouldn’t have to wait to see a Doctor.”
    12. 13. THE SIGNATURE “ Getting The Deal Done” “ Greens of Envy” “ Join the Pain Relief Revolution” “ You shouldn’t have to wait to see a Doctor.”
    13. 14. THE SIGNATURE “ Getting The Deal Done” “ Greens of Envy” “ Join the Pain Relief Revolution” “ You shouldn’t have to wait to see a Doctor.”
    14. 15. THE SIGNATURE “ Getting The Deal Done” “ Greens of Envy” “ Join the Pain Relief Revolution” “ You shouldn’t have to wait to see a Doctor.”
    15. 16. THE SIGNATURE “ Getting The Deal Done” “ Greens of Envy” “ Join the Pain Relief Revolution” “ You shouldn’t have to wait to see a Doctor.” Flickr photo by dave mcmt
    16. 17. The Brand The Signature The Consumer
    17. 21. The Rules The Don'ts of Tagline Creation Don't brag or engage in chest-beating. Talk to the customer and not yourself. Don't participate in tagline fads. Avoid formulas and plays on words based on popular sayings Don't use one-word taglines. The Do’s of Tagline Creation Start with a creative brief: a one page document that identifies: - Your goal - Your target - Your most compelling attribute Translate your brand promise into a tagline filtered through your brand personality. Decide on a voice, face, personality, and attitude of your brand. Find a professional to help you develop a good tagline Once you get a tagline, commit to it and put it on everything you do.
    18. 23. Flickr photo by sabandija in da house &quot;Anybody can create a product; it takes brains to create a brand.&quot; T. Scott Gross – Microbranding: Build a Powerful Personal Brand & Beat Your Competition
    19. 24. <ul><li>BRAND PROMISE </li></ul>2. SIGNATURE
    20. 26. For Small Businesses TheMarketingSpot.blogspot.com 254-399-8093

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