For Small Businesses
 
 
 
 
Relationships Thoughts….Feelings Shortcuts
 
 
 
 
 
<ul><li>THE PROCESS </li></ul><ul><ul><li>Develop a Brand Promise </li></ul></ul><ul><ul><li>Build a Signature </li></ul><...
Flickr photo by amelungc
I. VALUES
 
 
 
<ul><li>Creativity </li></ul>I. VALUES
<ul><li>Creativity </li></ul><ul><li>Fanatical attention to consistency and detail </li></ul>I. VALUES
<ul><li>Creativity </li></ul><ul><li>Fanatical attention to consistency and detail </li></ul><ul><li>Preservation of _____...
<ul><li>Creativity </li></ul><ul><li>Fanatical attention to consistency and detail </li></ul><ul><li>Preservation of _____...
II. MISSION
Center of Focus II. MISSION “ To solve unsolved problems innovatively ”
Center of Focus II. MISSION “ To solve unsolved problems innovatively ” Write a mission statement now.
III. VISION
III. VISION “ To be the global leader in nourishing people” PROMISE SPOTTER
III. VISION “ To be the global leader in nourishing people” PROMISE SPOTTER
 
IV. THE PROMISE
IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs”
IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs”
IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs”
IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs” Write your brand promise now.
 
For Small Businesses TheMarketingSpot.blogspot.com 254-399-8093
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Build Your Marketing Plan Part 1 - The Brand Promise

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The first part of the Build Your Marketing Plan series. The foundation of all your branding efforts is your brand promise. This installment shows you how to build one with legs, that is based on the truth. See the complete series on The Marketing Spot blog. You can view all parts of this series, including articles and worksheet downloads at TheMarketingSpot.blogspot.com. Look in the July 2008 archives.

Presented by Jay Ehret

Published in: Business, Technology
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  • Welcome to DIY marketing for Small Businesses.

    • Build Your Marketing Plan Part 1 - The Brand Promise

    1. 1. For Small Businesses
    2. 6. Relationships Thoughts….Feelings Shortcuts
    3. 12. <ul><li>THE PROCESS </li></ul><ul><ul><li>Develop a Brand Promise </li></ul></ul><ul><ul><li>Build a Signature </li></ul></ul>Branding Your Shortcut
    4. 13. Flickr photo by amelungc
    5. 14. I. VALUES
    6. 18. <ul><li>Creativity </li></ul>I. VALUES
    7. 19. <ul><li>Creativity </li></ul><ul><li>Fanatical attention to consistency and detail </li></ul>I. VALUES
    8. 20. <ul><li>Creativity </li></ul><ul><li>Fanatical attention to consistency and detail </li></ul><ul><li>Preservation of ________ Magic </li></ul>I. VALUES
    9. 21. <ul><li>Creativity </li></ul><ul><li>Fanatical attention to consistency and detail </li></ul><ul><li>Preservation of ________ Magic </li></ul>I. VALUES Write your top three values now.
    10. 22. II. MISSION
    11. 23. Center of Focus II. MISSION “ To solve unsolved problems innovatively ”
    12. 24. Center of Focus II. MISSION “ To solve unsolved problems innovatively ” Write a mission statement now.
    13. 25. III. VISION
    14. 26. III. VISION “ To be the global leader in nourishing people” PROMISE SPOTTER
    15. 27. III. VISION “ To be the global leader in nourishing people” PROMISE SPOTTER
    16. 29. IV. THE PROMISE
    17. 30. IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs”
    18. 31. IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs”
    19. 32. IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs”
    20. 33. IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs” Write your brand promise now.
    21. 35. For Small Businesses TheMarketingSpot.blogspot.com 254-399-8093

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