The first part of the Build Your Marketing Plan series. The foundation of all your branding efforts is your brand promise. This installment shows you how to build one with legs, that is based on the truth. See the complete series on The Marketing Spot blog. You can view all parts of this series, including articles and worksheet downloads at TheMarketingSpot.blogspot.com. Look in the July 2008 archives.
Presented by Jay Ehret