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For Small Businesses

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Relationships Thoughts….Feelings Shortcuts

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<ul><li>THE PROCESS </li></ul><ul><ul><li>Develop a Brand Promise </li></ul></ul><ul><ul><li>Build a Signature </li></ul></ul>Branding Your Shortcut

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Flickr photo by amelungc

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I. VALUES

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<ul><li>Creativity </li></ul>I. VALUES

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<ul><li>Creativity </li></ul><ul><li>Fanatical attention to consistency and detail </li></ul>I. VALUES

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<ul><li>Creativity </li></ul><ul><li>Fanatical attention to consistency and detail </li></ul><ul><li>Preservation of ________ Magic </li></ul>I. VALUES

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<ul><li>Creativity </li></ul><ul><li>Fanatical attention to consistency and detail </li></ul><ul><li>Preservation of ________ Magic </li></ul>I. VALUES Write your top three values now.

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II. MISSION

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Center of Focus II. MISSION “ To solve unsolved problems innovatively ”

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Center of Focus II. MISSION “ To solve unsolved problems innovatively ” Write a mission statement now.

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III. VISION

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III. VISION “ To be the global leader in nourishing people” PROMISE SPOTTER

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III. VISION “ To be the global leader in nourishing people” PROMISE SPOTTER

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IV. THE PROMISE

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IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs”

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IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs”

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IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs”

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IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs” Write your brand promise now.

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