Build Your Marketing Plan Part 1 - The Brand Promise

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The first part of the Build Your Marketing Plan series. The foundation of all your branding efforts is your brand promise. This installment shows you how to build one with legs, that is based on the truth. See the complete series on The Marketing Spot blog. You can view all parts of this series, including articles and worksheet downloads at TheMarketingSpot.blogspot.com. Look in the July 2008 archives.

Presented by Jay Ehret

Published in: Business, Technology
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Build Your Marketing Plan Part 1 - The Brand Promise

  1. 1. For Small Businesses
  2. 6. Relationships Thoughts….Feelings Shortcuts
  3. 12. <ul><li>THE PROCESS </li></ul><ul><ul><li>Develop a Brand Promise </li></ul></ul><ul><ul><li>Build a Signature </li></ul></ul>Branding Your Shortcut
  4. 13. Flickr photo by amelungc
  5. 14. I. VALUES
  6. 18. <ul><li>Creativity </li></ul>I. VALUES
  7. 19. <ul><li>Creativity </li></ul><ul><li>Fanatical attention to consistency and detail </li></ul>I. VALUES
  8. 20. <ul><li>Creativity </li></ul><ul><li>Fanatical attention to consistency and detail </li></ul><ul><li>Preservation of ________ Magic </li></ul>I. VALUES
  9. 21. <ul><li>Creativity </li></ul><ul><li>Fanatical attention to consistency and detail </li></ul><ul><li>Preservation of ________ Magic </li></ul>I. VALUES Write your top three values now.
  10. 22. II. MISSION
  11. 23. Center of Focus II. MISSION “ To solve unsolved problems innovatively ”
  12. 24. Center of Focus II. MISSION “ To solve unsolved problems innovatively ” Write a mission statement now.
  13. 25. III. VISION
  14. 26. III. VISION “ To be the global leader in nourishing people” PROMISE SPOTTER
  15. 27. III. VISION “ To be the global leader in nourishing people” PROMISE SPOTTER
  16. 29. IV. THE PROMISE
  17. 30. IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs”
  18. 31. IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs”
  19. 32. IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs”
  20. 33. IV. THE PROMISE “ Safety” Be True – Be Bold “ To anticipate your needs” Write your brand promise now.
  21. 35. For Small Businesses TheMarketingSpot.blogspot.com 254-399-8093

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