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Beyond Facebook: Marketing on Other Social Networks<br />Session Leaders:  Mark Juleen, Charity Hisle, & Brent Williams<br />
Welcome to Part 2<br />Not going to be as in depth, but we’re going to cover a lot more<br />Please note as I go through m...
Other New Media Sites/Tools<br />
Categories<br />Social Networks<br />Videos<br />Photos<br />Blogging/Micro-Hybrid Blogging (Whatever that means)<br />Und...
With any additional social network you use for yourself or your business, you need to have a purpose and strategy.  <br />...
Facebook<br />What? I thought this was “Beyond Facebook.”<br />Yes, it is, but here’s what you should be sure to think abo...
Others<br />We’re not going to waste time on Bebo or Friendster or sites popular in other countries, but we’ll get into My...
MySpace Inspiration - Musicians<br />
MySpace Inspiration - Comedians<br />
MySpace Inspiration - Movies<br />
Why MySpace<br />At this point MySpace is more about the discovery of something new.<br />It’s about finding entertainment...
Ning<br />
UrbaneLobby.com<br />
Smaller Indiana<br />
Straight No Chaser<br />
How will you play the video game?<br />YouTube.com<br />Viddler.com<br />Vimeo.com<br />Facebook<br />MySpace<br />Others<...
Are you creating a legacy in images?<br />
The Blog is your hub<br />I don’t care what platform you use, but you need to have a blog.<br />Hopefully you had a chance...
Tumblr<br />
Posterous<br />
One of the most underrated social media platforms<br />
Here’s a couple ideas for you<br />Create a unique slideshow brochure for your company, locations, brands, etc.<br />Share...
Reviews & Ratings – Get Social<br />“Congress shall make no law respecting an establishment of religion, or prohibiting th...
Online Reviews Strategy<br />I’m working on a more lengthy strategy presentation for the upcoming Apartment Internet Marke...
Where you at?<br />This is going to get crazy!  Trust me.<br />If you thought online reviews were tough to manage, bring o...
Strategy for GeoSocial Platforms<br />Make sure your business locations are listed<br />Write in some tips (and maybe a sp...
OK, let’s talk integration and measurement<br />
Google’s Share of Search<br />2006<br />
So what?<br />This is marketing<br />mar·ket·ingnoun - : an aggregate of functions involved in moving goods from producer ...
What’s on page 1 of Google?<br />
OK, so what to do about it<br />Step 1 – Get social on Google<br />Create a Google profile for your business using a gener...
It’s about the SEO<br />Without some of the basics like grabbing your listings, tagging photos, tagging posts, and adding ...
Syndication and Integration Tools<br />RSS feeds (Real Simple Syndication) feeds can be used for a number of things.  <br ...
Where? How?<br />Subscribe to blogs using Google Reader or even in Outlook<br />Social Bookmarking<br />Digg<br />Del.icio...
Commenting<br />Getting involved with blogs you like can help with your SEO as well.  It’s about being social anyway right...
Disqus<br />
Syndicating Your Content<br />Some good options<br />Google Buzz<br />Tweetdeck, Seesmic<br />Ping.fm<br />Blip.tv<br />An...
Postling.com<br />
Tracking & Measurement<br />It all comes back to Google<br />Analytics<br />Feedburner<br />Bit.ly<br />Compete.com<br />H...
Let’s Do Some Stuff<br />First, is there anything in particular you want to make sure we cover more?<br />If we have time ...
Where to find us<br />Mark Juleen<br />www.homeisjchart.com<br />www.markjuleen.com<br />@mbj<br />www.facebook.com/theapa...
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Beyond Facebook Part 2 - Optimization Summit

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Part 2 of the Beyond Facebook - Marketing on Other Social Networks session. In this presentation we cover other sites like MySpace, Ning, SlideShare, Tumbr, Posterous, Google, Postling, and more.

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Beyond Facebook Part 2 - Optimization Summit

  1. 1. Beyond Facebook: Marketing on Other Social Networks<br />Session Leaders: Mark Juleen, Charity Hisle, & Brent Williams<br />
  2. 2. Welcome to Part 2<br />Not going to be as in depth, but we’re going to cover a lot more<br />Please note as I go through my presentation anything you’d like us to dedicate more time to?<br />
  3. 3. Other New Media Sites/Tools<br />
  4. 4. Categories<br />Social Networks<br />Videos<br />Photos<br />Blogging/Micro-Hybrid Blogging (Whatever that means)<br />Underrated<br />Reviews/Ratings<br />Geolocation<br />Wrap up with Integration & Measurement<br />
  5. 5. With any additional social network you use for yourself or your business, you need to have a purpose and strategy. <br />Just having a page that does nothing isn’t really helping your cause.<br />I recommend starting with a personal page and understanding any social network yourself before applying it to your business.<br />If in doubt or it doesn’t feel right, do the opposite of Nike.<br />Social Networks<br />
  6. 6. Facebook<br />What? I thought this was “Beyond Facebook.”<br />Yes, it is, but here’s what you should be sure to think about as it relates to other networks you get into. <br />DOES IT INTEGRATE WITH FACEBOOK?<br />I think this is important. Facebook gets so much traffic it would be a shame to put effort into another social site and not have it syndicate to Facebook easily. <br />The easier it is to integrate with Facebook the better.<br />
  7. 7. Others<br />We’re not going to waste time on Bebo or Friendster or sites popular in other countries, but we’ll get into Myspace and Ning for your business.<br />
  8. 8. MySpace Inspiration - Musicians<br />
  9. 9. MySpace Inspiration - Comedians<br />
  10. 10. MySpace Inspiration - Movies<br />
  11. 11. Why MySpace<br />At this point MySpace is more about the discovery of something new.<br />It’s about finding entertainment.<br />If you build out a page for yourself I recommend thinking about how it ties to entertainment and your business.<br />At least that’s how I would take advantage of it today. <br />It’s all how you put it together, and it may be better to pay for a web designer to build it out for your needs.<br />One cool thing about MySpace is that you can really customize the pages.<br />It can be a place to connect with other local businesses, radio stations, etc. as well. <br />You don’t have to just think about connecting with your customers.<br />
  12. 12. Ning<br />
  13. 13. UrbaneLobby.com<br />
  14. 14. Smaller Indiana<br />
  15. 15. Straight No Chaser<br />
  16. 16. How will you play the video game?<br />YouTube.com<br />Viddler.com<br />Vimeo.com<br />Facebook<br />MySpace<br />Others<br />
  17. 17. Are you creating a legacy in images?<br />
  18. 18. The Blog is your hub<br />I don’t care what platform you use, but you need to have a blog.<br />Hopefully you had a chance to attend the Wordpress sessions.<br />If not, it’s easy to hire someone to build you blogs, and just learn the basics to posting content<br />There are other solutions out there as well like Blogger, Typepad, etc.<br />Also, there are some really simple platforms in Tumblr and Posterous<br />
  19. 19. Tumblr<br />
  20. 20. Posterous<br />
  21. 21. One of the most underrated social media platforms<br />
  22. 22. Here’s a couple ideas for you<br />Create a unique slideshow brochure for your company, locations, brands, etc.<br />Share a presentation like this one highlighting your expertise in your field.<br />Build a presentation that highlights your staff and where they can be found online.<br />
  23. 23. Reviews & Ratings – Get Social<br />“Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.”<br />
  24. 24. Online Reviews Strategy<br />I’m working on a more lengthy strategy presentation for the upcoming Apartment Internet Marketing Conf., but here’s a summary.<br />Embrace online reviews<br />Use them to push improvements<br />Begin surveying internally<br />Respond to positive or negative reviews<br />Claim your Yelp! page(s)<br />Encourage people to give reviews by having links on your websites, etc.<br />More to come in my presentation next month.<br />
  25. 25. Where you at?<br />This is going to get crazy! Trust me.<br />If you thought online reviews were tough to manage, bring on Geolocation check-ins.<br />Services include:<br />Foursquare<br />Gowalla<br />Yelp!<br />CauseWorld<br />There are plenty more<br />
  26. 26. Strategy for GeoSocial Platforms<br />Make sure your business locations are listed<br />Write in some tips (and maybe a special coupon)<br />Play the game yourself and check into your locations.<br />Just be ready to implement a strategy as soon as facebook and/or Google make their move with the GeoSocial idea.<br />
  27. 27. OK, let’s talk integration and measurement<br />
  28. 28. Google’s Share of Search<br />2006<br />
  29. 29. So what?<br />This is marketing<br />mar·ket·ingnoun - : an aggregate of functions involved in moving goods from producer to consumer<br />Marketing is about being found and the how, when, where, and why that goes along with that.<br />The question is, when someone is searching online for something, what do they find?<br />Better yet, what do they find when they find you?<br />And, as search becomes more social, how are you taking advantage of that.<br />That’s right, I said “Search” is social.<br />
  30. 30. What’s on page 1 of Google?<br />
  31. 31. OK, so what to do about it<br />Step 1 – Get social on Google<br />Create a Google profile for your business using a general account like marketing@abcmanagement.com<br />This way it can be turned over to someone in the event you get hit by a bus.<br />Step 2 – Claim all your business listings<br />I’ll show you one, but someone will have to put in the hours here.<br />Step 3 – Claim your business listings on Bing and Yahoo! as well.<br />
  32. 32. It’s about the SEO<br />Without some of the basics like grabbing your listings, tagging photos, tagging posts, and adding in websites you’re just not helping yourself.<br />Every little thing counts. Just when you think you have it under control it changes, so it’s definitely best to have the basics down.<br />Hubspot has a really great tool to help you with your SEO. They have a deeper program as well that can help you with analytics and recommendations. www.hubspot.com<br />There are plenty of other companies out there that can be very helpful with SEO, but don’t just go with the first guy that sends you an email offering to “Review your website.”<br />
  33. 33. Syndication and Integration Tools<br />RSS feeds (Real Simple Syndication) feeds can be used for a number of things. <br />Once you have a feed from a website or blog, you can pretty much push out to any platform.<br />Many sites or tools already have functionality or widgets built in. You just need to copy and paste the feed.<br />Example: www.TwitterFeed.com<br />Crazy Nerd Example: www.twitter.com/apthelpdesk<br />“The niche DJ is about to explode!” – Gary Vaynerchuk<br />It doesn’t have to be all your original ideas for content.<br />
  34. 34. Where? How?<br />Subscribe to blogs using Google Reader or even in Outlook<br />Social Bookmarking<br />Digg<br />Del.icio.us<br />Reddit<br />Socialmarker<br />StumbleUpon<br />
  35. 35. Commenting<br />Getting involved with blogs you like can help with your SEO as well. It’s about being social anyway right.<br />You can’t expect people to engage with your online work if you don’t with theirs.<br />Comment everywhere you can with your industry peers, local businesses, resident’s blogs, etc.<br />Disqus is a commenting format used on the best blogs. A great tool that tracks all your comments on blogs that have Disqus installed on them.<br />
  36. 36. Disqus<br />
  37. 37. Syndicating Your Content<br />Some good options<br />Google Buzz<br />Tweetdeck, Seesmic<br />Ping.fm<br />Blip.tv<br />And you’ll get some unexpected love from Bot websites as well that just syndicate your content based on keywords mainly.<br />
  38. 38. Postling.com<br />
  39. 39. Tracking & Measurement<br />It all comes back to Google<br />Analytics<br />Feedburner<br />Bit.ly<br />Compete.com<br />Hubspot.com<br />Trackur<br />Google Alerts<br />Social Mention<br />TweetBeep<br />NutshellMail<br />
  40. 40. Let’s Do Some Stuff<br />First, is there anything in particular you want to make sure we cover more?<br />If we have time left, we’ll also discuss further measuring and integration.<br />
  41. 41. Where to find us<br />Mark Juleen<br />www.homeisjchart.com<br />www.markjuleen.com<br />@mbj<br />www.facebook.com/theapartmentnerd<br />Brent Williams<br />www.multifamilyinsiders.com<br />@brentwilliams2 @mfinsiders<br />www.facebook.com/multifamilyinsiders<br />Charity Hisle<br />www.charityhisle.com<br />@charityhisle<br />www.facebook.com/charityhisle<br />

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