Sales are most effective when your message reflects your customers’ needs. In the brief time available to hear the value of your offer, it is critical that the customer ‘gets it’. When you learn to understand what your audience truly values, you can improve effective communication and shift your marketing and sales strategies to align with their values.
Turn the odds in your favor.
The key to selling on value, not price, is to…
…FIRST, understand what your customers REALLY value: Voice-of-Customer research provides insights on how your customers think:
• What do they think of your brand?
• What do they think of your sales team?
• How do they perceive your products?
SECOND, your brand, message, and products must align with your customers’ needs. TMTG research can gauge how well your sales force understands your customers:
• Do sales reps underestimate your competitors?
• Is your sales message appealing to your customers?
• Is your product portfolio as strong as you think it is?
The MarkeTech Group
The MarkeTech Group, LLC
502 Mace Blvd, Suite 15
Davis, CA 95618
Tele: (+1) 530-792-8400
Fax: (+1) 530-792-8447
The MarkeTech Group, SARL
3, Rue Emile Péhant
44 000 Nantes
Tele: +33 (0)2 72 01 00 80
Fax: +33 (0)2 40 48 29 40