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MARKETINSIGHT What you really need to know about your campaign ………… .......…..…………………… ………… ………… .......…..…………………… (This ...
IS THE CLICK DEAD? (We wouldn’t say that, but it can be a bit of a trap)
CLICKERS HAVE DECREASED   (only 16% of Internet users  clicked on an ad in Mar. ‘09) by half since 2007 *comScore, Mar. 2009
BUT THAT DOESN’T MEAN YOUR CAMPAIGN ISN’T  IMPACTING YOUR BRAND
DISPLAY ADVERTISING  CAN EFFECTIVELY LIFT MESSAGE ASSOCIATION AD AWARENESS BRAND FAVORABILITY PURCHASE INTENT
powered by comScore *Get the real dirt on your campaigns.
sales market insight  measures all stages of the cycle
Measures Reach, Frequency, GRPs and Demo Delivery of Your Campaign  1. AWARENESS
Measures attitudinal lifts such as awareness and perceptions 2. CONSIDERATION
3. PREFERENCE Monitors Behavioral Changes Such as Visiting Websites and Searching
4. PURCHASE Measures Impact on Online Sales and Offline Sales
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MarketInsight - Insightful Campaign Reporting

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A presentation detailing a suite of campaign reporting tools.

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MarketInsight - Insightful Campaign Reporting

  1. 1. MARKETINSIGHT What you really need to know about your campaign ………… .......…..…………………… ………… ………… .......…..…………………… (This Deck Was Designed For) (Delivered By) (Date) Client Name October 10, 2010
  2. 2. IS THE CLICK DEAD? (We wouldn’t say that, but it can be a bit of a trap)
  3. 3. CLICKERS HAVE DECREASED (only 16% of Internet users clicked on an ad in Mar. ‘09) by half since 2007 *comScore, Mar. 2009
  4. 4. BUT THAT DOESN’T MEAN YOUR CAMPAIGN ISN’T IMPACTING YOUR BRAND
  5. 5.
  6. 6. DISPLAY ADVERTISING CAN EFFECTIVELY LIFT MESSAGE ASSOCIATION AD AWARENESS BRAND FAVORABILITY PURCHASE INTENT
  7. 7. powered by comScore *Get the real dirt on your campaigns.
  8. 8. sales market insight measures all stages of the cycle
  9. 9. Measures Reach, Frequency, GRPs and Demo Delivery of Your Campaign 1. AWARENESS
  10. 10. Measures attitudinal lifts such as awareness and perceptions 2. CONSIDERATION
  11. 11. 3. PREFERENCE Monitors Behavioral Changes Such as Visiting Websites and Searching
  12. 12. 4. PURCHASE Measures Impact on Online Sales and Offline Sales

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