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CONNECTING THE WORLD
ANIME AND MANGA
STUDIES SYMPOSIUM
THE WORLDWIDE
VISUAL LEXICON AND TERMINOLOGY
OF ANIME, MANGA, AND F...
INTRODUCTION
• I’m Lawrence Brenner
LawrenceBrennerMedia lawrencebrenner
INTRODUCTION
• Last year I presented on The Rise of Cosplay Economy here
• It has been updated, expanded
and includes
HASTAGS FOR THE PRESENTATION
• #visuallexicon
• #animelexicon
• #cosplaylexicon
Ask your questions and keep the conversati...
ANIME AND MANGA ARE GLOBAL
CAUSING A GLOBAL UNDERSTANDING
• In the beginning anime and manga made its way around the world...
PERCEPTIONS OF EMOTIONS AND
CHARACTER STATE OF MIND AND
INTENTS
• Innocence
• Humorous Sets of Emotions
• Evil
• And many ...
WHAT MAKES YOU INNOCENT?
• Wide eyes with large pupils, show innocence
• Experience and intent, can remove innocence
SHOW ME THE FUNNY: ANGER
• Anger can be a form of humor
The anger square,
representing “cross
popping” veins, is
only the ...
SHOW ME THE FUNNY: ANGER
• Some examples of the cross
• This can show the annoyance of the character even from behind
SHOW ME THE FUNNY: ANGER
• Anger can be a form of humor
SHOW ME THE FUNNY: THE SWEAT
DROP
• Worry, comedic fear, embarrassment, all from the drop
SHOW ME THE FUNNY: THE SWEAT
DROP
• It can show things from all beings even those that would otherwise
have limited expres...
SPARKLES OF ADMIRATION
“The Sparkles of Admiration, has
been passed down the Armstrong
line for generations.”
NOSEBLEEDS: LOVE, LUST, AND
MORE
YOU MAY BE DEFINED AS EVIL,
BUT ARE YOU?
• What is evil?
• Evil via the visual lexicon more speaks of the intents of chara...
FOR EXAMPLE: SEBASTIAN
You see…
I am simply….
One Hell of a butler.
If you don’t watch Black Butler
Sebastian is a demon.
“I'M JUST KILLING THE SPIDERS TO
SAVE THE BUTTERFLIES.” THE
ASPECTS OF EVIL
• Eyes
• Since anime and manga place much emph...
THE LOOKS OF EVIL:
IT CAN BEGIN YOUNG
THE LOOKS OF EVIL:
A FEW SECONDS BEFORE
THE LOOKS OF EVIL:
SCARY SHINY GLASSES
THE LOOKS OF EVIL:
SCARY SHINY GLASSES
THE LOOKS OF EVIL:
GLOWING EYES
DEATH, LIFELESS, AND EMPTINESS
See the death and emptiness, loss of will
It can also show mind control
SHOCK AND HORROR
Humorous Shock and Horror True Horrible Shock and Horror
A humorous look Small eyes, a look of terror
KAMPAI! DRINKING IN ANIME AND MANGA
Notice the red
sections under the
eyes as they drink
and become drunk.
You see the sty...
IDENTIFICATION FROM SILHOUETTE
Who’s that Pokemon?
Many characters can be identified via
silhouette or elements combined
SYMBOLS CAN SAY EVERYTHING
• These can speak of the heroes, villains, organizations
• This is more commonly seen in Americ...
COSPLAY IS ITS OWN VISUAL
LEXICON
• When you see a character, you know who it is
• Many characters, especially popular one...
COSPLAY IS ITS OWN VISUAL
LEXICON
• Mukokuseki is common in anime and manga
• It literally means "stateless" (i.e. "withou...
COSPLAY IS ITS OWN VISUAL
LEXICON
• How about Anime Expo 2014’s Cosplay Guests?
• If you did not know what country they we...
COSPLAY IS ITS OWN VISUAL
LEXICON
• The story determines where the character is from
• Visual elements of the character, s...
COSPLAY IS ITS OWN VISUAL LEXICON: ART ADAPTIONS
• Visual elements of the character, such as hair, style(s), outfit(s) det...
COSPLAY IS ITS OWN VISUAL
LEXICON:
ANTHROPOMORPHISM AND MASHUPS
Jaime Poison as
Hipster Ariel
Jessica Nigri as
Captain Tee...
COSPLAY IS ITS OWN VISUAL LEXICON:
ORIGINAL VARIANTS
• Visual elements of the character, such as hair, style(s), outfit(s)...
COSPLAY IS ITS OWN VISUAL
LEXICON:
GENDERBENDS
KO Cosplay as Death the Kid Miggy Jagger as Liz Thompson
Notice the
element...
COSPLAY IS ITS OWN VISUAL
LEXICON: FASHIONS FROM FANDOM
Evangelion
Dresses by
Han Solo Dress
• Elements of characters beco...
FANDOM CON CONCEPTS
• The terms for conventions vary around the world.
• Cons, festival, expo, and especially by event nam...
SOCIAL ICONOGRAPHY AND PLATFORMS
• The terms for conventions vary around the world.
• Cons, festival, expo, and especially...
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Connecting the World: The Visual Lexicon and Terminology of Anime, Manga, and Fandom at Anime Expo 2014

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This presentation talks about the visual imagery and terminology used globally that has developed through fandom, anime, manga, and cosplay. Anime and manga have created a visual lexicon understand the world over. These visual cues have been shown to express emotions, concepts, and more. These visual images transcend language barriers and unite fandom. They influence our concepts of happy, sad, determination, evil, desire, and many more. Shown will be many concepts from anime and manga to convey these emotions and concepts and explain their meanings globally. More than this will be the comparative terminology used by fans all over the world to talk about fandom, events, and cosplay. This presentation includes research from around the world featuring discussions and data from cosplayers around the world.

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Connecting the World: The Visual Lexicon and Terminology of Anime, Manga, and Fandom at Anime Expo 2014

  1. 1. CONNECTING THE WORLD ANIME AND MANGA STUDIES SYMPOSIUM THE WORLDWIDE VISUAL LEXICON AND TERMINOLOGY OF ANIME, MANGA, AND FANDOM BY LAWRENCE BRENNER
  2. 2. INTRODUCTION • I’m Lawrence Brenner LawrenceBrennerMedia lawrencebrenner
  3. 3. INTRODUCTION • Last year I presented on The Rise of Cosplay Economy here • It has been updated, expanded and includes
  4. 4. HASTAGS FOR THE PRESENTATION • #visuallexicon • #animelexicon • #cosplaylexicon Ask your questions and keep the conversation going with these Remember I’m @lawrencebrenner Due to time constraints, I will not be able to cover everything I want to in this presentation so keep the conversation going. AX and Symposium Hashtags • #AX2014 • #AnimeSymposium
  5. 5. ANIME AND MANGA ARE GLOBAL CAUSING A GLOBAL UNDERSTANDING • In the beginning anime and manga made its way around the world, showing the same visual content across languages • Now many people around the world can now view the same programming and content simultaneously • All through streaming services • Through this all the imagery from anime and manga content was and is shared • Creating a unified visual understanding • This understanding extends to properties related to anime and manga such as videogames, figures, and other transmedia properties and creations
  6. 6. PERCEPTIONS OF EMOTIONS AND CHARACTER STATE OF MIND AND INTENTS • Innocence • Humorous Sets of Emotions • Evil • And many more
  7. 7. WHAT MAKES YOU INNOCENT? • Wide eyes with large pupils, show innocence • Experience and intent, can remove innocence
  8. 8. SHOW ME THE FUNNY: ANGER • Anger can be a form of humor The anger square, representing “cross popping” veins, is only the beginning
  9. 9. SHOW ME THE FUNNY: ANGER • Some examples of the cross • This can show the annoyance of the character even from behind
  10. 10. SHOW ME THE FUNNY: ANGER • Anger can be a form of humor
  11. 11. SHOW ME THE FUNNY: THE SWEAT DROP • Worry, comedic fear, embarrassment, all from the drop
  12. 12. SHOW ME THE FUNNY: THE SWEAT DROP • It can show things from all beings even those that would otherwise have limited expressions
  13. 13. SPARKLES OF ADMIRATION “The Sparkles of Admiration, has been passed down the Armstrong line for generations.”
  14. 14. NOSEBLEEDS: LOVE, LUST, AND MORE
  15. 15. YOU MAY BE DEFINED AS EVIL, BUT ARE YOU? • What is evil? • Evil via the visual lexicon more speaks of the intents of characters and the characteristics of their actions • Not by being something we might define as evil
  16. 16. FOR EXAMPLE: SEBASTIAN You see… I am simply…. One Hell of a butler. If you don’t watch Black Butler Sebastian is a demon.
  17. 17. “I'M JUST KILLING THE SPIDERS TO SAVE THE BUTTERFLIES.” THE ASPECTS OF EVIL • Eyes • Since anime and manga place much emphasis of the eyes and face, lots can be determined • Now remember, this shows the “evil intents” of the character, not necessarily if they are evil themselves • Usually though in more serious works these are evil characters
  18. 18. THE LOOKS OF EVIL: IT CAN BEGIN YOUNG
  19. 19. THE LOOKS OF EVIL: A FEW SECONDS BEFORE
  20. 20. THE LOOKS OF EVIL: SCARY SHINY GLASSES
  21. 21. THE LOOKS OF EVIL: SCARY SHINY GLASSES
  22. 22. THE LOOKS OF EVIL: GLOWING EYES
  23. 23. DEATH, LIFELESS, AND EMPTINESS See the death and emptiness, loss of will It can also show mind control
  24. 24. SHOCK AND HORROR Humorous Shock and Horror True Horrible Shock and Horror A humorous look Small eyes, a look of terror
  25. 25. KAMPAI! DRINKING IN ANIME AND MANGA Notice the red sections under the eyes as they drink and become drunk. You see the styling you know they have been drinking.
  26. 26. IDENTIFICATION FROM SILHOUETTE Who’s that Pokemon? Many characters can be identified via silhouette or elements combined
  27. 27. SYMBOLS CAN SAY EVERYTHING • These can speak of the heroes, villains, organizations • This is more commonly seen in American media, but there is plenty of it in anime and manga
  28. 28. COSPLAY IS ITS OWN VISUAL LEXICON • When you see a character, you know who it is • Many characters, especially popular ones, have distinctive looks and features • These can be from all forms of media (anime, comics/manga, toys, games, etc) • Combinations with popular concepts, can also create new and yet still easy to identify variants
  29. 29. COSPLAY IS ITS OWN VISUAL LEXICON • Mukokuseki is common in anime and manga • It literally means "stateless" (i.e. "without nationality") • Think about every series not based in “our world” and some that are, what characters identifies as from anywhere? What’s Japanese about anyone here? Visual elements define the characters, the story tells their origins
  30. 30. COSPLAY IS ITS OWN VISUAL LEXICON • How about Anime Expo 2014’s Cosplay Guests? • If you did not know what country they were from could you guess? (Just from cosplay photos) Giada is from Italy Doremi and Tasha are from Korea Giada TashaDoremi The world is global now and anyone can be from anywhere. This means that characters are awesomely cosplayed all over the world by all.
  31. 31. COSPLAY IS ITS OWN VISUAL LEXICON • The story determines where the character is from • Visual elements of the character, such as hair, style(s), outfit(s) determine the visual recognition of the character Both are Mai Shiranui From King of Fighters The iconic look, the colors and outfit and hair make Mai Iamajahaha as Mai (right) An official character design (right)
  32. 32. COSPLAY IS ITS OWN VISUAL LEXICON: ART ADAPTIONS • Visual elements of the character, such as hair, style(s), outfit(s) determine the visual recognition of the character • Created fan art versions keep these elements and the character is easily recognized Yaya Han as the Art Nouveau version of Chun-Li designed by Kim Razvan Courtney http://razvan-sedekiah.deviantart.com Visit Yaya at 920/922 An Official Character Design
  33. 33. COSPLAY IS ITS OWN VISUAL LEXICON: ANTHROPOMORPHISM AND MASHUPS Jaime Poison as Hipster Ariel Jessica Nigri as Captain Teemo Saiyan Homer The combination of elements makes each part of the mashup identifiable. Visit Jessica at Sentai Filmworks (1301) Crop Top by Adorkable Apparel
  34. 34. COSPLAY IS ITS OWN VISUAL LEXICON: ORIGINAL VARIANTS • Visual elements of the character, such as hair, style(s), outfit(s) determine the visual recognition of the character • Original Variant Versions Combine Concepts such as Christmas and Bring Them To The Character • This is slightly different than a mashup and is more about the elements of concepts and characters combined • On occasion these sometimes are thought of by fans as an official variant (such concepts are seen official figures/art often) Christmas Jinx by Kinpatsu Cosplay Official Jinx Art and Skins
  35. 35. COSPLAY IS ITS OWN VISUAL LEXICON: GENDERBENDS KO Cosplay as Death the Kid Miggy Jagger as Liz Thompson Notice the elements of Death the kid, the hair, clothes, and logo And of the Thompson Sisters
  36. 36. COSPLAY IS ITS OWN VISUAL LEXICON: FASHIONS FROM FANDOM Evangelion Dresses by Han Solo Dress • Elements of characters become part of everyday wearable fandom fashions. • Multiple small business and parts of large businesses exist based on creating fandom and cosplay-inspired fashions. • Her Universe has lines of licensed fashions called “Everyday Cosplay” Urban Mermaid Crop Top (seen above)
  37. 37. FANDOM CON CONCEPTS • The terms for conventions vary around the world. • Cons, festival, expo, and especially by event name (after all you call many things by brand name) • The characters and concepts are global • Cosplay is global, cosplay photoshoots are global • Cosplayers have international friends and fanbases • So is the concept of cosplay print sales, fandom product, sales • As are visiting international conventions
  38. 38. SOCIAL ICONOGRAPHY AND PLATFORMS • The terms for conventions vary around the world. • Cons, festival, expo, and especially by event name • The services we connect to them on that is the most important • These are the global social media networks • They connect the sources of fandom and connect fans together • Further creating, expanding, and connecting the lexicon

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