Wikipedia mobile strategy wikimania2011(kul)

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Wikimedia's global mobile strategy for Wikipedia presented at Wikimania in Haifa, Israel, August 2011 by Kul Wadhwa & Patrick Reilly

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Wikipedia mobile strategy wikimania2011(kul)

  1. 1. Wikimedia Mobile StrategyKul Wadhwa, All-Purpose Mobile Ninja Patrick Reilly, Mobile Software Ninja Wikimedia Foundation
  2. 2. What are we gonna talk about?   Why’s mobile so important?   Where we were…   What we’re doing…   What we’re learning…   What’s coming up next…
  3. 3. Mobile Strategy for Wikimedia Foundation Jan 2011Why’s mobile so important? WIKIMEDIA FOUNDATION
  4. 4. About 2 billion mobile web subscribers in 2015 27% of global population Source: ITC & WMF
  5. 5. Mobile web will overtake desktop web in 2014 Figures are in millions Source: ITC & WMF
  6. 6. Facebook: one-fifth visit mobile, Wikipedia: .028% of page views/month are for mobile 20% of Facebook users visit mobile site .028% of page views/ month are for mobile site
  7. 7. What are we gonna talk about?   Why’s mobile so important?   Where we were…   What we’re doing…   What we’re learning…   What’s coming up next…
  8. 8. technology we were… Where implications
  9. 9. WAP Wikipedia
  10. 10. Current mobile implementation
  11. 11. Wikimedia Mobile App   Open code base   Translated to over 25+ languages through community translations   Geo-location of articles   Over 150,000 downloads each month
  12. 12. @$ th e ^*# WhatOne Way  % &! can’t you n Why edia o ikip edit W one? h that p ???? Even Ninjas couldn’t contribute to Wikipedia Mobile
  13. 13. Current Mobile Traffic2-15% growth each month for EN
  14. 14. What are we gonna talk about?   Why’s mobile so important?   Where we were…   What we’re doing…   What we’re learning…   What’s coming up next…
  15. 15. What we’re doing…
  16. 16. Mobile Projections
  17. 17. Mobile site rewritten in PHP
  18. 18. MediaWiki Mobile Extension Open Standards
  19. 19. Build out the Mobile EcosystemCommunity Partners devsWikimedia Dev Network
  20. 20. Get involved!on IRC: #wikimedia-mobilemobile-l@lists.wikimedia.org
  21. 21. What are we gonna talk about?   Why’s mobile so important?   Where we were…   What we’re doing…   What we’re learning…   What’s coming up next…
  22. 22. 22 What we’re learning…
  23. 23. And the research begins…
  24. 24. ETHNOGRAPHIC STUDIESINDIA (Bangalore + Delhi) - April 2011BRAZIL (Sao Paulo + Salvador + Porto Alegre) - June 2011USA (San Francisco + Chicago + Atlanta/Miami) - August 2011Diary Studies - 1 week of reporting on mobile, web, WP use2 hour interviews in-situ interviews, 6-12 per city QUANTITATIVE SURVEYLANGUAGES: English, Japanese, Spanish, German, French,Russian, Portuguese, Turkish, Arabic, Chinese in countries wherethese are the majority of language speakers.Launch Date: TBD
  25. 25. Everybody needs WikipediaBy Adam Jones Adam63 (Own work) [CC-BY-3.0(www.creativecommons.org/licenses/by/3.0)], via Wikimedia Commons
  26. 26. Can we say redirect?LANG, FONT, CHAR SUPPORT.
  27. 27. SEARCH DISAMBIGUATION + TRANSLITERATION
  28. 28. Interoperability across devices forreading, people want print functionality, most oblivious to its existence Most of the time I copy paste it on Word to read it later but I can’t do it from my mobile. That is a key reason for not doing Wikipedia on my mobile.
  29. 29. Precise and concise summaries on mobile, not too much information “No need to load the whole page every time – just the first paragraphs and the links to detailed content – I can click on whatever section I want”
  30. 30. Multimedia Content, Constantly Updated Content “Need more pictures to make it more interesting and they are better than tables and theoretical part” Piu, 25, New Delhi “Wikipedia is like a website from the 1990s,” David, 26, Salvador
  31. 31. “I struggle to useWikipedia onmobile becausethere is no auto-complete optionin Portuguese.”
  32. 32. Search integration in phone OS
  33. 33. “I don’t access Zero cost WikipediaInternet on myphone because Idon’t want to usemy credit”
  34. 34. Addresses with more accesses: on the mobile, everything is faster and more superficial Is not mentioned spontanously as a portal accessed on the mobile. When stimulated, part of the sample says that it is commonly accessed On the mobile, they tend to make less changes in the configurations in comparison to the computer: keeping the home page, the browser and the search engine
  35. 35. Wiki and mobile: possibilities and limits Always in the perspective of the lack of a computer, in mobile situations, with a proper equipment READING (Android or iPhone)  abbreviated information, summarized  With a page adapted to the mobile EDITING  Complete works/papers, demanding elaborated Yes production EDITING No  Need of a simultaneous reference to the internet itself, on wiki inclusive (e.g.,  Notes – “post-it” effect translations) – to be restored later on  Material that implies in the computer using a language that is  Postage of pictures and proper for web editing– images Java, HMTL  Comments about mistakes or vandalism, maybe some corrections
  36. 36. What are we gonna talk about?   Why’s mobile so important?   Where we were…   What we’re doing…   What we’re learning…   What’s coming up next…
  37. 37. 37 What’s coming up next?
  38. 38.   Continued testing on various mobile devices  Interface improvements for greater usability  Editing and content creation on mobile devices
  39. 39. Mobile Web + Apps
  40. 40. Unaware of features on WEB Wikipedia…mobilecould build awareness…present an opportunity tocreate account and otherwise onboard…Watchlist…Bookmark…Save for Later…Email/Recommend..Rate synch between devices…require login? download, print, .pdf, email, tweet,sms, facebook…mobile summary? Firstparagraph…Micro content and microcontributions…photo uploads – commons…linksto wiktionary…show/hide - hugely popular, toomuch content…too little content…overview vs.question oriented content… R ese arch Fea ture
  41. 41. More Partnerships = More Reach
  42. 42. Participation on all devices
  43. 43. More Ideas Zero or low cost Wikipedia - Service providers Offline Wikipedia loaded on mobile devices Content providers (NYTimes, Tech crunch) - easy links to WP Partner with Browser developers for font/ language support Donation campaigns Niche markets and usercases: Local phone manufacturers Music, Movies, Cricket/Sports - other universal content
  44. 44. WMF ninjas working on mobile Amit Parul Mani Tomasz Kul Patrick
  45. 45. Wiki for Mobile work, open to all http://meta.wikimedia.org/wiki/Mobile_Projects
  46. 46. !‫תודה‬ Kul Wadhwa – kul@wikimedia.org Patrick Reilly – preilly@wikimedia.orgNow…enough of us talking…it’s your turn! WIKIMEDIA FOUNDATION

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