Connecting Advertisers & Audience - The Knot Australia

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How The Knot Australia will connect advertisers and audience to deliver value to all.

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Connecting Advertisers & Audience - The Knot Australia

  1. 1. The World’s No.1 Wedding Site<br />
  2. 2. 1<br />#1 BRIDAL WEBSITE BRAND:<br />&quot;The chicest wed site in cyberspace.&quot;- Vogue<br />&quot;Other &apos;wed&apos; sites aspire to be The Knot.&quot;<br />- Newsweek<br />&quot;The best-known wedding site on the Web.”<br /> - Wall Street Journal<br />
  3. 3. DEEP AND QUALITY CONTENT:<br /><ul><li>Best quality content
  4. 4. Deepest advice
  5. 5. Best images
  6. 6. Coolest planning tools</li></li></ul><li>THE BEST PLANNING TOOLS:<br />TheKnot.com.au has the most comprehensive resources for couples seeking planning advice<br />
  7. 7. THE BEST BRIDAL FASHION:<br /><ul><li>The Knot’s unique online Search Tools lets to-be-weds search from a database of thousands of emailable, savable gowns and accessories for the bride, groom, bridesmaids, groomsmen and flower girl
  8. 8. Users can search for gowns and accessories by designer, style or price</li></li></ul><li>THE BEST GIFT REGISTRIES:<br /><ul><li>The Knot’s unique online Search Tools allow to-be-weds to view products by category, including china, cutlery, glassware and accessories
  9. 9. Uses can make their choices online with our registry tool , saving them time when they go in-store to complete the registry process</li></li></ul><li>THE BEST HONEYMOON ADVICE:<br /><ul><li>Our honeymoon and travel content features destinations, properties and more
  10. 10. Inspiring and practical advice for couples planning their honeymoon
  11. 11. A community that offers honeymoon suggestions based on their own experiences</li></li></ul><li>THE BEST LOCAL RESOURCES:<br />TheKnot.com.au has a searchable directory of the best of the best vendors in Australia.<br />Source: Roy Morgan March 2009<br />
  12. 12. THE BEST AND LARGEST IMAGE <br />GALLERIES AND VIDEOS:<br />TheKnot.com.au has inspiring ideas and practical advice on all essentials from rings and dresses to receptions venues and honeymoons<br />
  13. 13. Largest Gateway to Brides<br />
  14. 14. OUR GOALS:<br />To be the Market Leader inside<br />our first 12 months<br />To achieve high engagement metrics;<br /><ul><li> High Average Session Durations
  15. 15. High Page Impressions per UB</li></ul> All while driving <br />UB Growth aggressively<br />from day one<br />
  16. 16. HOW WE ARE GOING TO GET THERE:<br />Marketing Activity<br /><ul><li> TheKnot.com.au will reach Australian brides via an aggressive $450K+ marketing campaign comprising of:
  17. 17. Innovative Consumer Launch Event
  18. 18. PR Campaign
  19. 19. Above-The-Line Advertising (Magazine & Press)
  20. 20. SEM & SEO
  21. 21. Partnerships with Bridal Expos
  22. 22. Email/Viral Campaigns
  23. 23. Aggressive Promotional Calendar
  24. 24. Online Display Advertising</li></li></ul><li>LAUNCH COMPETITION:<br />Melbourne Sun Herald Sun<br />Sunday Telegraph<br />Lime Taxi Signage<br />
  25. 25. WHY THE KNOT WORKS<br /><ul><li> GATEWAY TO THE FIRST OF MANY FIRSTS
  26. 26. THE WORLD’S NO.1 WEDDING SITE COMBINED WITH THE BEST AUSTRALIAN CONTENT
  27. 27. THE POWER TO CONNECT YOUR BRAND</li>

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