1.
JUSTIN SEELEYStaff Author, Design, lynda.com / LinkedIn
• twitter.com/justinseeley
• facebook.com/seeleyfb
• youtube.com/thejustinseeley
• linkedin.com/in/justinseeley
• justinseeley.com

2.
Do you blog?

3.
Why should I blog?

4.
Blogs = Content = Value = Trust = Conversion

5.
If you’re a business, blogging is an opportunity
to showcase yourself as a thought leader

6.
If you’re a person, blogging is a way to
showcase your personality and connect with
your audience in more meaningful ways

7.
Blogs ≠ Articles

8.
Viewership is up!
mobile is leading the way

9.
77%of internet users read blogs
IgniteSpot

10.
46%of people read blogs more than 1x daily
eMarketer | CopyBlogger | Orbit Media

11.
61%of U.S. consumers have made a purchase based on a blog post
IgniteSpot

12.
67%more leads are generated by companies w/ active blogs
IgniteSpot

13.
31%more bloggers today than there were 3yrs ago
eMarketer | CopyBlogger | Orbit Media

14.
80%of daily blog visits are from new readers
eMarketer | CopyBlogger | Orbit Media

15.
70%learn about a company through content, not ads
eMarketer | CopyBlogger | Orbit Media

16.
23%of internet time is spent on blogs and social networks
IgniteSpot

17.
434%Sites w/ blogs have 434% more indexed pages
IgniteSpot

18.
The key to blogging success…

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Passion Presence People

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Passion

21.
People can smell bullsh*t

22.
You should focus on content that you
care about, and things that excite you.

23.
Steve Jobs could make even the most
mundane detail seem like the greatest
thing he’d ever seen. He had passion.

24.
Don’t oversell

25.
Don’t be fake

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Don’t compromise your integrity

27.
You’re able to add value and expertise on
things that matter to your readers/industry

28.
Personal experiences help create a better
connection between you and your customers

29.
How do I find my passion?

30.
PRESENCE

31.
The Blogging Ecosystem is Growing

32.
Where should you be blogging?

33.
Everywhere

34.
They’re Everywhere

35.
Should I just reuse content?

36.
Every platform is unique, and so is it’s audience

37.
Final destinations

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Thought provoking / opinions

39.
B2B and industry-related material

40.
Short-form content / visuals

41.
Content Strategy

42.
Ideation is your friend

43.
Inspiration is everywhere, so take notes

44.
Once you have a list… start writing

45.
My process…

46.
✓ What kind of people hangout on this website?
✓ What time are they most active?
✓ What’s the best way to grab their attention?
✓ How long will I be able to keep their attention?
✓ What’s the ultimate goal of this blog post?
Questions you should be asking

47.
Research your competition

48.
Create an editorial calendar

49.
Make your schedule realistic, and stick to it

50.
PEOPLE

51.
Build a community
around your content
CONTENT

52.
You need to care about your audience

53.
If you don’t care, you won’t convert

54.
Conversation is the easiest way to reach someone

55.
How do I start the conversation?