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Who’s Talking?
Rise of The Professional Network




                                 Download: Hand-Out
                           http://www.thejordanrules.com/WhosTalkingHO.pdf
Over the past 2 weeks,
I’ve stopped watching the
  news on TV & stopped
   reading newspapers
Here’s what I’ve learned...
Opinions are better than objectivity
News isn’t as bad as I thought




75% Good       15% Neutral   10% Bad
People are coordinated
News benefits from many sources



 20 Posts
 Per Day



            5 Posts
            Per Day




                       5 Posts   > 5 Posts
                      Per Week   Per Month
I think these are 4 major
reasons for the rise of the
   professional network.
By “Professional Network”
I literally mean a network
 of people that equate to
 an industry professional.
Alone, no one would
consider me a professional
        journalist.




                     Me




      Professional
But together with a group of individuals, an
observer could get as good, or better information
          than that of a professional.




              Professional
                             =   My Network
Why?
For the reasons I outlined
        previously.
Opinions are better than objectivity



   News isn’t as bad as I thought


      People are coordinated


 News benefits from many sources
Opinions are better than objectivity
People that feel free to voice their opinions often provide the emotion required to
completely understand a story. Large networks usually provide a number of passionate
people who feel differently about issues. Listening to them is a great way to understand
more about a story than a objective news report.

        News isn’t as bad as I thought


                People are coordinated


   News benefits from many sources
Opinions are better than objectivity
People that feel free to voice their opinions often provide the emotion required to
completely understand a story. Large networks usually provide a number of passionate
people who feel differently about issues. Listening to them is a great way to understand
more about a story than a objective news report.

        News isn’t as bad as I thought
Some news agencies sensationalize bad news to evoke a stronger emotional reaction
(among other reasons). Peer-News often (at least in my experience) focuses on positive
news. (upcoming events, cool thoughts, new gadgets, useful tools, etc)


                People are coordinated


   News benefits from many sources
Opinions are better than objectivity
People that feel free to voice their opinions often provide the emotion required to
completely understand a story. Large networks usually provide a number of passionate
people who feel differently about issues. Listening to them is a great way to understand
more about a story than a objective news report.

        News isn’t as bad as I thought
Some news agencies sensationalize bad news to evoke a stronger emotional reaction
(among other reasons). Peer-News often (at least in my experience) focuses on positive
news. (upcoming events, cool thoughts, new gadgets, useful tools, etc)


                People are coordinated
With the introduction of social networking tools like Twitter, Facebook, Blogs, Podcasts,
Youtube, and the like; uncoordinated individuals have the ability to coordinate on issues.


   News benefits from many sources
Opinions are better than objectivity
People that feel free to voice their opinions often provide the emotion required to
completely understand a story. Large networks usually provide a number of passionate
people who feel differently about issues. Listening to them is a great way to understand
more about a story than a objective news report.

        News isn’t as bad as I thought
Some news agencies sensationalize bad news to evoke a stronger emotional reaction
(among other reasons). Peer-News often (at least in my experience) focuses on positive
news. (upcoming events, cool thoughts, new gadgets, useful tools, etc)


                People are coordinated
With the introduction of social networking tools like Twitter, Facebook, Blogs, Podcasts,
Youtube, and the like; uncoordinated individuals have the ability to coordinate on issues.


   News benefits from many sources
 They key to the rise of the professional network is that a network can have ‘sleeper
 participants’ who might rarely participate, but live outside the spectrum of normal news,
 and have connections that might provide unique insight when they do participate.
So, will I return to
TV & Newspapers?
I will, but my opinion
of them has changed


  TV             Paper
I will, but my opinion
of them has changed


  TV             Paper
Instead of using those sources as a default,
   I’ll refer to them as needed. I no longer
 need a default system to get information.




      TV                        Paper
I can keep informed on
    what’s going on
      through my
 Professional Network

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Who's Talking

  • 1. Who’s Talking? Rise of The Professional Network Download: Hand-Out http://www.thejordanrules.com/WhosTalkingHO.pdf
  • 2. Over the past 2 weeks, I’ve stopped watching the news on TV & stopped reading newspapers
  • 3. Here’s what I’ve learned...
  • 4. Opinions are better than objectivity
  • 5. News isn’t as bad as I thought 75% Good 15% Neutral 10% Bad
  • 7. News benefits from many sources 20 Posts Per Day 5 Posts Per Day 5 Posts > 5 Posts Per Week Per Month
  • 8. I think these are 4 major reasons for the rise of the professional network.
  • 9. By “Professional Network” I literally mean a network of people that equate to an industry professional.
  • 10. Alone, no one would consider me a professional journalist. Me Professional
  • 11. But together with a group of individuals, an observer could get as good, or better information than that of a professional. Professional = My Network
  • 12. Why?
  • 13. For the reasons I outlined previously.
  • 14. Opinions are better than objectivity News isn’t as bad as I thought People are coordinated News benefits from many sources
  • 15. Opinions are better than objectivity People that feel free to voice their opinions often provide the emotion required to completely understand a story. Large networks usually provide a number of passionate people who feel differently about issues. Listening to them is a great way to understand more about a story than a objective news report. News isn’t as bad as I thought People are coordinated News benefits from many sources
  • 16. Opinions are better than objectivity People that feel free to voice their opinions often provide the emotion required to completely understand a story. Large networks usually provide a number of passionate people who feel differently about issues. Listening to them is a great way to understand more about a story than a objective news report. News isn’t as bad as I thought Some news agencies sensationalize bad news to evoke a stronger emotional reaction (among other reasons). Peer-News often (at least in my experience) focuses on positive news. (upcoming events, cool thoughts, new gadgets, useful tools, etc) People are coordinated News benefits from many sources
  • 17. Opinions are better than objectivity People that feel free to voice their opinions often provide the emotion required to completely understand a story. Large networks usually provide a number of passionate people who feel differently about issues. Listening to them is a great way to understand more about a story than a objective news report. News isn’t as bad as I thought Some news agencies sensationalize bad news to evoke a stronger emotional reaction (among other reasons). Peer-News often (at least in my experience) focuses on positive news. (upcoming events, cool thoughts, new gadgets, useful tools, etc) People are coordinated With the introduction of social networking tools like Twitter, Facebook, Blogs, Podcasts, Youtube, and the like; uncoordinated individuals have the ability to coordinate on issues. News benefits from many sources
  • 18. Opinions are better than objectivity People that feel free to voice their opinions often provide the emotion required to completely understand a story. Large networks usually provide a number of passionate people who feel differently about issues. Listening to them is a great way to understand more about a story than a objective news report. News isn’t as bad as I thought Some news agencies sensationalize bad news to evoke a stronger emotional reaction (among other reasons). Peer-News often (at least in my experience) focuses on positive news. (upcoming events, cool thoughts, new gadgets, useful tools, etc) People are coordinated With the introduction of social networking tools like Twitter, Facebook, Blogs, Podcasts, Youtube, and the like; uncoordinated individuals have the ability to coordinate on issues. News benefits from many sources They key to the rise of the professional network is that a network can have ‘sleeper participants’ who might rarely participate, but live outside the spectrum of normal news, and have connections that might provide unique insight when they do participate.
  • 19. So, will I return to TV & Newspapers?
  • 20. I will, but my opinion of them has changed TV Paper
  • 21. I will, but my opinion of them has changed TV Paper
  • 22. Instead of using those sources as a default, I’ll refer to them as needed. I no longer need a default system to get information. TV Paper
  • 23. I can keep informed on what’s going on through my Professional Network