Experience Design Framework

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I created this framework with help from the greater UX team & strategy team at Trapeze. (http://www.trapeze.com)

It's currently being actively used at the agency. Trapeze was nice enough to allow me to share it with the world.

Hope everyone finds tons of value in it.

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  • Johan - I don't necessarily think UX needs to be involved in pitching campaign work (that work that relies on a core creative idea). I've recently started to establish micro-retainer relationships with creative agencies who want access to a UX person to review concepts on an ongoing basis. The same sort of thing can happen internally. Have the UX team review creative concepts prior to responding to the rfp.

    However, many creative shops have started accepting product design work without realizing it. Creating a website, an app, a mobile solution, interactive kiosk, etc. are all digital products - and typically benefit from being user-centric (opposed to design-centric). When you want to build a solution that speaks to your users; it's a good idea to bring in specialists who understand how to get those insights, and how to synthesize those insights into a structure, before creative interpretation. The best people to bring in when you want to get user insights, and translate those into design guidelines, are strategy and user experience professionals.

    I empathize with your situation. It's hard to do what you believe to be right when working in an environment that still believes 'the creative process' can be disrupted by including a rational or logical mind focused on representing the users needs.
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  • In the digital agency I work in, design usually does concept work for client first as part of a pitch or proactive work. They tend to design the UI in concept before its even reached strat or UX team .. how have you solved this issue, so that UX doesn't hamper creativity component but can still deliver a solid experience? Should UX and Strat get involved before concept happens and to what degree, I would assume so, but sometimes spending to much time just for a concept can be burdening on business.
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  • This is great! thank you for sharing.
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Experience Design Framework

  1. Getting UX to Work<br />How Experience Design & Strategy work together within a creative process.<br />
  2. First, lets look at where UX naturally fits within the project lifecycle of a typical digital project.<br />
  3. Where UX fits into the process<br />Create the <br />Visual Design<br />& Content<br />Define the <br />Experience<br />Code, QA, <br />& Launch<br />Define the Ask<br />
  4. Now, lets examine how the UX process integrates with the strategy group<br />
  5. 3-Phases used to define the experience<br />Background Research<br />Define Strategy<br />Define Architecture <br />Led by Strategy, but includes UX to facilitate conducting primary user research.<br />Led by Strategy, but includes the rest of the team as necessary<br />Led by UX, includes strategy for validation<br />
  6. Great! Now, lets construct a process for getting through these phases<br />
  7. A 4-Step Process<br />Background Research<br />Define Strategy<br />Define Architecture <br />Define the User<br />Define User Experience<br />Define User Needs<br />Define Project Objectives<br />PROCESS<br />
  8. … And, lets add a checklist of common deliverables each step could deliver.<br />
  9. EXPERIENCE DESIGN FRAMEWORK v.0.2.0 <br />Background Research<br />Define Strategy<br />Define Architecture <br />Conduct Stakeholder<br />Interviews<br />Create Mental Model<br />Create Experience Map<br />Conduct <br />Heuristic Evaluation<br />Conduct <br />User Interviews<br />Collect User Data<br />(User Research)<br />Conduct Ethnographic<br />Study<br />Collect/ Analyze<br />User Research<br />Create Personas<br />Define the User<br />Define User Experience<br />Define User Needs<br />Define Project Objectives<br />Prioritize User Stories<br />Create Site Map/ IA<br />Create User Flows<br />Create Concept Wires<br />(Or Sketch or Linear)<br />Create Content Inventory<br />Create Detailed Wires<br />Or Prototype<br />Create <br />Template Inventory<br />Conduct Usability<br />Testing<br />PROCESS<br />Define User Stories<br />Add Detail to <br />Experience Map<br />Create <br />Navigation Design<br />CHECKLIST<br />Peer reviews should be conducted prior to checking any item off this worksheet<br />
  10. … And, lets call out all “must-have” deliverables in black.<br />
  11. EXPERIENCE DESIGN FRAMEWORK v.0.2.0 <br />Background Research<br />Define Strategy<br />Define Architecture <br />Conduct Stakeholder<br />Interviews<br />Create Mental Model<br />Create Experience Map<br />Conduct <br />Heuristic Evaluation<br />Conduct <br />User Interviews<br />Collect User Data<br />(User Research)<br />Conduct Ethnographic<br />Study<br />Collect/ Analyze<br />User Research<br />Create Personas<br />Define the User<br />Define User Experience<br />Define User Needs<br />Define Project Objectives<br />Prioritize User Stories<br />Create Site Map/ IA<br />Create User Flows<br />Create Concept Wires<br />(Or Sketch or Linear)<br />Create Content Inventory<br />Create Detailed Wires<br />Or Prototype<br />Create <br />Template Inventory<br />Conduct Usability<br />Testing<br />PROCESS<br />Define User Stories<br />Add Detail to <br />Experience Map<br />Create <br />Navigation Design<br />CHECKLIST<br />Peer reviews should be conducted prior to checking any item off this worksheet<br />
  12. That’s it.<br />This is the UX framework I created with the team at Trapeze.<br />
  13. Obviously, this is a living document, and may go through revisions as new documentation is identified, created, and tested.<br />As far as being a document that you can pick up, modify, and run-with; this framework is exactly that. <br />If you ever wanted to bring your digital projects to the next level through deep understanding and empathy with your customer, this experience design framework will help you achieve that.<br />From: @TheJordanRules in conjunction with the great team at @Trapeze<br />

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