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SES CHI Laycock Small Biz


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From SES Chicago in December ’08. 15 minute presentation on small business marketing. “Six Lessons from a Wooden Boy” covering social media, viral marketing, link building, paid search, online reputation management and organic search from the perspective of Pinocchio.

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SES CHI Laycock Small Biz

  1. 1. Lesson One: Search Engines want to be Real Boys… Link ??? Quantity Link Link Buys Text Link Link Age Quality
  2. 2. Lesson Two: Online Reputation Means Straight Talk Good! Bad!
  3. 3. Lesson Three: Don’t be a Social Media Jackass • Know what • Make sure you don’t you want to get from the dominate the experience. conversation. Measure Listen Add Connect Value • Find unique • Make new and genuine friends and ways to help. keep the old.
  4. 4. Lesson Four: Listen to Trusted Advice Consultants & Classes and Bloggers and Forums Outsourcing Conferences Find a healthy mix of advice then test and learn…
  5. 5. Lesson Five: The Conversion is the Goal
  6. 6. Lesson Six: It’s not the budget…it’s the attitude. Creativity Flexibility Perseverance
  7. 7. Jennifer Laycock – Search Engine Guide Contact me: