Google AdWords Study Guide: How To Pass the AdWords Test


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Check out my presentation to find out what you need to know to pass the Google AdWords test. I'll tell you more about the test specifics and give you my two cents on the areas you should concentrate on when studying for the exam.

Published in: Technology, Business
  • Great slides. I wish I had read this before I took my tests.

    I have gathered some resources for those who are studying to be Google Partners on my blog

    Let me know if you find it useful.

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  • @nhinquattran Kindly share the Test papers with
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  • You can check my result here:

    I can help you guys pass these exams to get the Adwords certification fastly

    Drop me a pm to my gmail: nhinquattran

    I can pass Analytics IQ test also
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  • Hi best presentation I have seen, you cleared my doubts
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  • Hi Emily, thanks for the presentation, it was certainly helpful when preparing for the exam. Having passed the fundamentals exam last month I've written about my experience, and included some advice for those about to take the test:
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Google AdWords Study Guide: How To Pass the AdWords Test

  1. 1. AdWords Study Guide: How to Pass the AdWords Exam By Emily Liedblad © The JAR Group 2006 Proprietary & Confidential
  2. 2. About The AdWords Exam • The Google Advertising Fundamentals exam covers basic aspects of AdWords and online advertising, like account management and the value of search advertising. • Once you’re ready take the test at: o Test Specifics • 120 questions • 120 minutes • Passing score: 85% • Multiple Choice • $50 to take the exam 2
  3. 3. Study Tips
  4. 4. 1. Know Your Reports •Know what report you would run to assess specific elements of your AdWords campaign KNOW HOW TO USE ME!! 4
  5. 5. 2. Know the Optimization Tools • Know strategies for optimization and the different optimization tools available to you, depending on your campaign goals Is your goal to: Promote Improve Brand Your ROI? Awareness? Increase Your Clicks Improve and Traffic? Your CTR? 5
  6. 6. 3. Know the Differences Between Targeting Types • Keyword Targeting, Location targeting, and Placement targeting are all really big subjects. 6
  7. 7. 4. Search vs. Content Networks • Know how campaigns differ on the Search network and Content network How do these setting affect how my campaign will run? 7
  8. 8. 5. Campaigns vs. Ad Group • Know which settings are managed at the campaign level and which are managed at the ad group level. 8
  9. 9. Section Test-taking Slide Title Reminders
  10. 10. A Few Extra Hints and Reminders: 1. Avoid Distractions: You have 2 hours to complete the test, and once you begin the test the timer does not stop, even if your computer freezes or your power supply runs out. Eat and go to the bathroom before beginning the test. 2. Avoid Looking up Answers: For all you clever folks who thought you would circumvent the limited browser used during the test by using 2 computers, I would think twice. I will admit I tried this, but after trying to double-check a few answers, it became clear that this method was sucking up way too much time. Instead I would recommend you 10
  11. 11. 3. Choose the best possible answer: Start by reading through the questions carefully. Many of the questions are hypothetical situations where there more than one answer may seem logical. Use your knowledge of AdWords “best practices” to choose the best answer. 4. Just do it!: If you’ve been meaning to take the AdWords exam for a while, you’ve probably been procrastinating because there is no deadline. My advice to you is to STOP PUTTING IT OFF! Set a personal deadline and stick to it. You can make excuses all day long(I don’t feel quite ready, I’ll just study for one more week, etc.) but you will feel a great feeling of accomplishment once you get it over with. Worse comes to worst, you can always take it again and consider your first time a practice test. 11
  12. 12. GOOD LUCK!!!! 12
  13. 13. 45 MAIN STREET • SUITE 410 • BROOKLYN, NY 11201 13