Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Music magazine


Published on

PowerPoint for AS media students about the background to the Music Magazine production project for OCR G321 Foundation Portfolio in Media.

  • Be the first to comment

  • Be the first to like this

Music magazine

  1. 1. MusicMagazineProduction Piece for ASMedia Studies
  2. 2. The Music Industry Whatdo we know already about the music business?
  3. 3. The Music Press What is the purpose of a music magazine?
  4. 4. (Some)Existing TitlesQ  Jazzwise NME  Music Kerrang!  The Wire Mojo  Songlines Mixmag  K Mag Metal Hammer  Classical Music Clash  Gramophone Echoes  Downbeat
  5. 5. Researching Existing Titles What genre does the magazine cater for? What are the key signifiers of the genre in terms of:  Representation of artists  Gender roles  Dress / looks  Attitude  Age  Ethnicity  Musical style / Instrumentation
  6. 6. Genre Conventions On your blog, write about two or three different music genres, explaining what the key signifiers of the genre are. Make sure you illustrate your blog post with images from relevant music magazines which back up what you are writing.
  7. 7. Content Analysis – MusicMagazines In your group, go through the magazine and analyse the proportion of the magazine devoted to:  Regular Features  Special Features  Reviews (subdivided?)  Letters/mail  Interviews  Advertising  Other? What can you tell about the target audience for the magazine from its contents?
  8. 8. Media Packs Construct a media pack based on the models provided for your own magazine
  9. 9. The Music IndustryHow does it work?
  10. 10. Aims To explore different distribution routes for music To understand the financial structure of the music industry To learn about some of the major and independent record labels
  11. 11. How do you get music?
  12. 12. How do you get music?  CD  Vinyl  Legal Downloads  iTunes, Amazon etc.  Illegal Downloads  Blogs, Limewire, p2p, torrents  Sharing  Streaming  LastFM, Spotify, Sky Songs etc.  Radio  Digital  Analogue  Podcast
  13. 13. How does the music industrywork?
  14. 14. Who gets paid?CD bought in a shop CD bought online
  15. 15. Who gets paid? Downloaded song Downloaded song from from a major label aggregator (indie/DIY)
  16. 16. Record Labels – The Majors EMI Universal Warner Music Sony BMG Themajors own many subsidiary labels, including some independents
  17. 17. Label Market Share
  18. 18. Record Labels - Independents
  19. 19. Streaming orDownloading?
  20. 20. BBC Video Inthis video, Rory Cellan-Jones outlines some of the approaches taken by online services to make internet music profitable Video Link
  21. 21. Downloads Amazon We7 iTunes Etc.
  22. 22. Streaming  Freecontent with adverts?  Subscription service? Last FM Spotify  Who gets paid in a Sky Songs (now closed) streaming service?  Not the artists and labels...  Is streaming even viable?
  23. 23. Look at this image... Picture Whatis the future for digital music? The cloud?
  24. 24. Impact on magazines Print magazines are failing and closing all the time Titles such as Melody Maker, Smash Hits and others have all closed Circulation for print magazines is declining as people can get news quicker and for free online What can magazines do about this?
  25. 25. The future for magazines1. Offer something that you can’t get online – a physical product  Quality  “Free” giveaways  Collectors/souvenir editions2. Diversify  Use the magazine brand for an online platform, a radio station, a TV channel, awards ceremonies,  These are called “brand extensions”
  26. 26. Integrating these ideas intoyour production In designing your media packs, think about how your magazine will respond to:  The 21st century music industry  Access to music via streaming, downloading and cloud services  Collectible / souvenir items or ideas  Brand extensions Some of these ideas can be integrated with your mission statements in the media pack Others will need to be a separate blog post related to planning your magazine for the 21st century music industry