MusicMagazineProduction Piece for ASMedia Studies
The Music Industry Whatdo we know already about the music business?
The Music Press What is the purpose of a music magazine?
(Some)Existing TitlesQ Jazzwise NME Music Kerrang! The Wire Mojo Songlines Mixmag K Mag Metal Hammer Classical Music Clash Gramophone Echoes Downbeat
Researching Existing Titles What genre does the magazine cater for? What are the key signifiers of the genre in terms of: Representation of artists Gender roles Dress / looks Attitude Age Ethnicity Musical style / Instrumentation
Genre Conventions On your blog, write about two or three different music genres, explaining what the key signifiers of the genre are. Make sure you illustrate your blog post with images from relevant music magazines which back up what you are writing.
Content Analysis – MusicMagazines In your group, go through the magazine and analyse the proportion of the magazine devoted to: Regular Features Special Features Reviews (subdivided?) Letters/mail Interviews Advertising Other? What can you tell about the target audience for the magazine from its contents?
Media Packs Construct a media pack based on the models provided for your own magazine
How do you get music? CD Vinyl Legal Downloads iTunes, Amazon etc. Illegal Downloads Blogs, Limewire, p2p, torrents Sharing Streaming LastFM, Spotify, Sky Songs etc. Radio Digital Analogue Podcast
Streaming Freecontent with adverts? Subscription service? Last FM Spotify Who gets paid in a Sky Songs (now closed) streaming service? Not the artists and labels... Is streaming even viable?
Look at this image... Picture Whatis the future for digital music? The cloud?
Impact on magazines Print magazines are failing and closing all the time Titles such as Melody Maker, Smash Hits and others have all closed Circulation for print magazines is declining as people can get news quicker and for free online What can magazines do about this?
The future for magazines1. Offer something that you can’t get online – a physical product Quality “Free” giveaways Collectors/souvenir editions2. Diversify Use the magazine brand for an online platform, a radio station, a TV channel, awards ceremonies, These are called “brand extensions”
Integrating these ideas intoyour production In designing your media packs, think about how your magazine will respond to: The 21st century music industry Access to music via streaming, downloading and cloud services Collectible / souvenir items or ideas Brand extensions Some of these ideas can be integrated with your mission statements in the media pack Others will need to be a separate blog post related to planning your magazine for the 21st century music industry