New Media Made Cheap and Easy


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Presentation for charities for Media Trust and ICT Hub

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  • New Media Made Cheap and Easy

    1. 1. new media made cheap and easy <ul><li>April 2007 </li></ul>
    2. 2. cheap... and easy <ul><li>… markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can't be faked. Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal. Same old tone, same old lies. No wonder networked markets have no respect for companies unable or unwilling to speak as they do. </li></ul>non-profits non-profits
    3. 3. facing redundancy <ul><li>Paul Caplan </li></ul><ul><ul><li>journalist </li></ul></ul><ul><ul><li>photographer </li></ul></ul><ul><ul><li>teacher </li></ul></ul><ul><ul><li>… consultant </li></ul></ul><ul><ul><li>& blogger </li></ul></ul>
    4. 4. three stories from three ages <ul><li>a NASA weather map </li></ul><ul><li>lunch with a VC </li></ul><ul><li>a poem </li></ul>
    5. 5. ladies and gentlemen <ul><li>welcome to the Live Web </li></ul>
    6. 6. are you sitting comfortably?.. <ul><li>the Live Web as a cultural practice </li></ul><ul><ul><li>A-Z </li></ul></ul><ul><li>technology </li></ul><ul><ul><li>the thing that makes the stories work </li></ul></ul><ul><li>using the Live Web </li></ul><ul><ul><li>a Live Web idea </li></ul></ul>
    7. 7. but when all’s said and done <ul><li>fundraising </li></ul><ul><li>campaigning </li></ul><ul><li>communication </li></ul>
    8. 8. storytime <ul><li>a-z of the live web </li></ul><ul><ul><li>active audience </li></ul></ul><ul><ul><li>blogosphere </li></ul></ul><ul><ul><li>conversation </li></ul></ul><ul><ul><li>delivery </li></ul></ul><ul><ul><li>engage </li></ul></ul><ul><ul><li>fud culture </li></ul></ul>
    9. 9. storytime <ul><ul><li>good enough </li></ul></ul><ul><ul><li>hypermedia </li></ul></ul><ul><ul><li>i with a small I </li></ul></ul><ul><ul><li>just in time </li></ul></ul><ul><ul><li>keywords </li></ul></ul><ul><ul><li>linking </li></ul></ul><ul><ul><li>mobile </li></ul></ul>
    10. 10. storytime <ul><ul><li>network effect </li></ul></ul><ul><ul><li>open source </li></ul></ul><ul><ul><li>personal </li></ul></ul><ul><ul><li>q&a </li></ul></ul><ul><ul><li>read/write </li></ul></ul><ul><ul><li>social </li></ul></ul><ul><ul><li>transparent technology </li></ul></ul>
    11. 11. storytime <ul><ul><li>understand </li></ul></ul><ul><ul><li>voice </li></ul></ul><ul><ul><li>wiki effect </li></ul></ul><ul><ul><li>xml </li></ul></ul><ul><ul><li>you </li></ul></ul><ul><ul><li>zen </li></ul></ul>
    12. 12. <ul><li>you’d better start swimming or you’ll sink like a stone, for… </li></ul>
    13. 13. <ul><li>the times they are </li></ul><ul><li>a changin’ </li></ul>web it is
    14. 14. the key drivers <ul><li>the 3 P’s </li></ul><ul><ul><li>passion </li></ul></ul><ul><ul><li>personality </li></ul></ul><ul><ul><li>purpose </li></ul></ul><ul><li>conversation </li></ul>
    15. 15. conversations… it’s up to you blogosphere www. wordpress .com wikispace www. wikidot .com podcasts www. ourmedia .org photos & video www. flickr .com www. youtube .com tags www. blogpulse .com
    16. 16. in the commercial world <ul><li>campaigns </li></ul><ul><ul><li>Howard Dean and a vision </li></ul></ul><ul><li>Fundraising </li></ul><ul><ul><li>the Savoy Tailor </li></ul></ul><ul><li>communications </li></ul><ul><ul><li>Google and Microsoft </li></ul></ul>
    17. 17. in the real world <ul><li>campaigns </li></ul><ul><ul><li>Greenpeace and blogs plural </li></ul></ul><ul><li>fundraising </li></ul><ul><ul><li>chez pim and the power of crowds </li></ul></ul><ul><li>communications </li></ul><ul><ul><li>Nick and duck and cover </li></ul></ul>
    18. 18. but… <ul><li>… what about the boss? </li></ul>
    19. 19. sticks… <ul><li>You’ll always find me in the kitchen at parties </li></ul><ul><ul><li>the conversation continues </li></ul></ul><ul><ul><li>new relationships start </li></ul></ul><ul><ul><li>new memes fly </li></ul></ul><ul><ul><li>talked about and talked with </li></ul></ul>
    20. 20. … and carrots <ul><li>relationships </li></ul><ul><li>‘brand advocates’ </li></ul><ul><li>insight and intelligence </li></ul><ul><li>just in time </li></ul><ul><li>cost </li></ul>
    21. 21. all change <ul><li>from websites… to streams </li></ul><ul><li>from content… to stories </li></ul><ul><li>from audiences… to partners </li></ul><ul><li>from niches… to people </li></ul><ul><li>from pr… to content relationships </li></ul><ul><li>from marketing… to conversations </li></ul><ul><li>and... from reaching… to joining your market </li></ul>
    22. 22. enough of me <ul><li>mission possible </li></ul><ul><ul><li>create a read/write idea </li></ul></ul><ul><ul><li>create read/write content </li></ul></ul><ul><ul><li>… content relationships </li></ul></ul>
    23. 23. the read/write bit <ul><li>comments on the new blogs </li></ul><ul><li>questions </li></ul><ul><li>… and if not answers maybe some more questions </li></ul>