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How to design profitable hotels

Cómo diseñar hoteles rentables: una introducción al diseño hotelero para arquitectos.

Presentación realizada el 19/04/2016 por Francisco J. Gutiérrez en UBA (Universidad de Buenos Aires), en la cátedra Scagliotti de la Facultad de Arquitectura, Diseño y Urbanismo (FADU).

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How to design profitable hotels

  1. 1. How to design profitable Hotels? © THE INNOVA ROOM, 2016
  2. 2. AMERICA | Buenos Aires office +54 911 4526 4883 Francisco J. Gutiérrez de Arrechea Co-Founder & Partner room.francisco@theinnovaroom.com EUROPE | Madrid office +34 617 321967 Mónica Muñoz García Co-Founder & Partner room.monica@theinnovaroom.com At The Innova Room® we help your company to innovate in Business Models, Strategy, Brand Vision and Development. In this document you will find some of our ideas regarding the Hotel Industry. Share it if you like it & remember to credit us as the source. Nice to meet you!
  3. 3. OutsideOutsideInside
  4. 4. Outside
  5. 5. Connectivity
  6. 6. Macro
  7. 7. Exchange ratePeople
  8. 8. My clients
  9. 9. Leisure
  10. 10. Networking
  11. 11. Hotel?
  12. 12. Breakthrough
  13. 13. @
  14. 14. Black Swan
  15. 15. Recap?
  16. 16. Outside (Double check) Connectivity Macro(economy) People (to count on) Who are (my clients?) (And which is their) Motivation Competition (around?) Opportunities (see them coming?) (Support) Breakthroughs (Be exposed to) Black swan Opportunistic Approach
  17. 17. Opportunistic
  18. 18. Inside
  19. 19. Business
  20. 20. Location
  21. 21. Fit
  22. 22. Fine tune!
  23. 23. Different
  24. 24. Fine tune!!
  25. 25. Exclusive
  26. 26. Fine tune!!!
  27. 27. RevPar
  28. 28. RevPar Sleep with strangers Share bathroom Only one piece of furniture If you are (not) lucky, you can sit beside the window In some routes 200% of occupancy rate ADR always above US$ 2500 …
  29. 29. Recap?
  30. 30. Inside Listen | Understand | Act (hopefully) Business (sense) Location (Location, Location) (Slim) Fit Fine tune (daily) (Be) Different (Be) Exclusive (Everything under an accurate) Contract (Focus on) REVPAR Strategic Approach
  31. 31. Inside Outside
  32. 32. Project
  33. 33. Rooms
  34. 34. Meetings & Events
  35. 35. FF&BB
  36. 36. Wellness
  37. 37. Atribute(s)
  38. 38. Functional
  39. 39. Structural
  40. 40. 2030?
  41. 41. Case Study
  42. 42. Muchas gracias
  43. 43. Like it? Find more at: AMERICA | Buenos Aires office +54 911 4526 4883 Francisco J. Gutiérrez de Arrechea Co-Founder & Partner room.francisco@theinnovaroom.com EUROPE | Madrid office +34 617 321967 Mónica Muñoz García Co-Founder & Partner room.monica@theinnovaroom.com www.theinnovaroom.com ©THEINNOVAROOM,2015 Reproductionisauthorised,providedthesourceisacknowledged,savewhereotherwisestated.

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